Modern Restaurant Management

MAY 21, 2020

High-end restaurants that tend to have a pricier menu should look to add more affordable items. Instead, you can reach a compromise in your menu. Have a Marketing Plan for Reopening. Given the unpredictable nature of circumstances today, you need to promote and market the event. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Is my menu accessible and legible?

Social Media 370

Social Media Email Marketing Loyalty Program Website Management 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 13, 2020

Some common areas where creating a sound process can lead to improved efficiency include: Menu audits. Deploying marketing campaigns. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling. Employee time-off requests. New employee training.

2020 364

2020 Website Management Online Ordering Point of Sale 364

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Menu - Your menu page is one of the most important pages of your restaurant's website. Online ordering - Ditto. Customize the navigation.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. .”

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. Menu Stands QR codes on menu stands provide a convenient and contactless way for customers to access restaurant menus.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. Ahh…the mission statement. Real Ingredients, real purpose, real flavor.” [] Show it everywhere – make it critical to your culture. Choose wisely.

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

Harbor Touch

MARCH 18, 2025

Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Free meals after long shifts or a staff pick on the menu build camaraderie. Financial and Marketing Strategies 7. Look at menu performance too.

Management 148

Management Management Seasonal Menu Cash Management 148

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Modern Restaurant Management

OCTOBER 31, 2019

This blog will steer you in the right direction. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Email isn’t going away. In the same vein, email newsletters are a simple way to let your existing client base be in the know. Responsiveness and Mobility.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

Modern Restaurant Management

NOVEMBER 22, 2019

Brainstorm a list of those words and phrases and make sure they’re used conversationally throughout your website in blog posts, menu items, and other informative content. Consider sharing a Google My Business short URL on your website, in your email signature, or on your social media profiles. Encourage Online Reviews.

SEO 349

SEO Social Media Email Marketing Customer Experience 349

7 Shifts

MARCH 10, 2021

Market Your Restaurant Less time, a smaller staff, and tight budgets mean restaurateurs wear lots of hats. One of the most important is that of the marketer – after all, it's how you generate customers. Marketing is an integral part of every business plan. Your marketing plan is the vehicle by which you compel them.

Management 370

Management Management Small Business Email Marketing 370

Goliath Consulting

OCTOBER 19, 2020

Businesses like Dig Inn, Modern Market, IHOP, Panda Express have all launched self-delivery as a way to increase sales and meet the increasing demand for delivery. ” A detailed pro/con list of third-party vs self-delivery is found here on our previous blog (13). . And not just because of the high commission rate either.

2021 339

2021 Food Safety Point of Sale Kitchen Safety 339

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

ChowNow

NOVEMBER 11, 2020

In this blog, we’ll share strategies that will help you educate your customers on harmful commissions and incentivize them to order directly from you. . Grubhub prices are often higher for diners because many restaurants will try to offset the cost of commissions with higher menu prices. Plus, they’ll avoid extra service fees.

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Touch Bistro

MAY 18, 2021

Few marketing channels are as effective as restaurant email marketing. A whopping 59% of people say that marketing emails influence their purchase decisions. And, email has proven to generate the highest return on investment of any marketing channel at $38 for every $1 spent. Download Now.

Email Marketing 97

Email Marketing Marketing Loyalty Program Mobile Ordering 97

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? A blog post explaining why you are closed when you expect to reopen is also a good idea. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Goliath Consulting

MARCH 20, 2023

This limited availability creates buzz and a sense of urgency for potential customers to try and snag a few items from the menu before the pop-up restaurants disappear from a location close to them. Pop-up restaurants help restaurateurs and chefs solidify their restaurant concept or test the waters of a new menu item without losing money.

Social Media 195

Social Media Email Marketing Equipment Menu 195

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

APRIL 2, 2020

Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. TransAct® Technologies Incorporated is offering its BOHA!

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Culinary Cues

APRIL 26, 2020

Having your chef walk through the dining room and connect with guests is a way to make customers feel special and provides an opportunity for them to ask serious questions about the menu. This may not be the time to try and show how uniquely creative you can be with your menu. www.harvestamericacues.com BLOG.

Guest Recovery 413

Guest Recovery Kitchen Safety Customer Service Food Safety 413

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. Once youve launched your new menu, make a splash on your website.

Menu 52

Menu Marketing Email Marketing Social Media 52

Culinary Cues

JUNE 16, 2020

Let’s start with a clean slate and lean back on some old marketing tools: [] BUILD ANTICIPATION. You deserve a break today” was always a perfect marketing pitch that focused on reward – don’t underestimate its importance. [] PRODUCT, PRODUCT, PRODUCT. Refresh your tired menus with something new.

Social Media 370

Social Media Entertainment Email Marketing Customer Experience 370

ChowNow

JULY 10, 2024

Target market : Identify your primary customer base and include details as to why you’re specifically targeting the particular demographic. Share a Market Analysis Conduct clear and thorough research so you can understand your market and help position your restaurant effectively and efficiently.

Point of Sale 221

Point of Sale Email Marketing License Customer Service 221

Restaurant Engine

DECEMBER 25, 2024

The dishes you offer, their presentation, where you get your ingredients, and how you lay out your menu. All of your marketing how do you communicate with people? What is your brand voice, the graphic style of your imagery and video , and the text on your menu, website, email marketing, and social media accounts?

Social Media 93

Social Media Customer Experience Email Marketing Customer Service 93

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Goliath Consulting

AUGUST 2, 2022

However, with most marketing-related things, restaurants must make consumers aware of their delivery, takeout, and online ordering services. Create an online-order specific menu or “online-only” menu items along with regular menu items Make your online personality similar to your restaurant’s contemporary ambiance.

Delivery 195

Delivery Online Ordering Food Website Management 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JANUARY 31, 2024

One other way you may need to manage inventory is with menu planning. Some restaurant managers work directly with the chef to plan menu item selection or daily specials. If this applies to you, you'll want to make sure that menu items are enticing, well-portioned, and profitable.

Management 397

Management Management Kitchen Safety Front of House 397

Goliath Consulting

MARCH 3, 2023

Examine your skillsets and experience you have acquired in the past to see if you’re comfortable with sales, marketing, managing, and more. If the market you plan to enter is saturated with similar businesses that sell the same product or market the same way, consider a different franchise.

Franchise 195

Franchise Franchising Email Marketing Document 195

7 Shifts

MARCH 16, 2022

Regardless of which suggestions from this blog post you choose to use in your restaurant, it's imperative that you measure the results of your efforts to see if they work. If, for example, someone on your staff wants to go into marketing, work with them on event planning and ask them to develop a social media strategy for the business.

Front of House 370

Front of House Back of House Communication Customer Service 370