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You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
Instead of constantly playing defence with menu updates, imagine a centralized system that allows you to make menu changes instantly across every delivery app and direct ordering platform. What is MenuManagement Software? Think of menumanagement software as the control center for all your restaurants menus.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
What diners first see: After clicking on your GBP in the sidebar, customers will see your restaurant listing, including photos, hours, reviews, contact information, your location, menu, and links to your restaurant website and online ordering system. Add high-quality photos. family-friendly,” “vegetarian options”) 2.
Build Credibility and Trust Diners rely on online reviews, high-quality photos, and up-to-date menus to decide if your restaurant is worth visiting. A complete Google Business Profile, an inviting website, and an active social media presence all signal that your business is trustworthy, professional, and worth their time.
In this article, you will learn: How to optimize your Google Business Profile to boost visibility and credibility. How to improve your website and listings to rank higher in local searches. To learn more about collecting reviews, check out our article on How to Get More Google Restaurant Reviews.
This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Look at their pricing, menu offerings, branding, and customer reviews.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Use high-quality images and compelling menu descriptions.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Knowing the true cost per serving means you’re not guessing where to set menu prices. Step-by-Step Guide to Costing a Dish If the idea of costing a dish sounds like spreadsheets and stress, don’t worry, we’re breaking it down into five manageable steps. It’s the foundation of knowing your actual food cost. The remaining 71.7%
Optimize Your Menu for More Orders Your menu is one of your most powerful sales tools and can drive higher order volume and increase revenue with just a few tweaks. Small changes in menu layout, descriptions, and pricing can encourage diners to spend more and order more often.
There are two reasons every restaurant operator should actively manage their Google Business Profile. What shows up, usually before websites, social pages, or anything else, is a Google Business Profile. A blurry menu photo from 2018 isn’t a good look. It’s the first impression most customers will have of your restaurant.
So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. Theres little room for branding, and menu presentation, pricing, and promotions are often influenced by the platforms rules rather than the restaurants preferences.
This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.
Not too long ago, the restaurant storefront and menu helped to attract customers, but now an online presence is more important than ever. To do this, nothing could be easier: just go to the Google My Business website and create your account. And Google tends to rank websites better when they offer regular, fresh content.
An inventory management system with automated restocking alerts keeps your stock levels in check. It is the central nervous system of your restaurants operations, and most of the tools we cover in this article will need to integrate with your POS (point-of-sale) system. Look into AI-driven scheduling and automation tools.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Managing multiple third-party delivery platforms can feel like running several businesses at once. In this article, well show you how to consolidate your delivery apps into one system so you can end tablet chaos, improve takeout operation, and ensure customers get their food fast, hot, and, most importantly, accurate.
Promote a Limited-Time Menu Item Few things drive action like the phrase only available for a limited time. Creating seasonal or short-run menu items is one of the simplest ways to generate buzz without overhauling your entire operation. Limited-time offers also give you content for social media, email, and your website.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. Time Management: 80% of tasks completed often come from 20% of the effort. Sales: 80% of sales typically come from 20% of clients.
It just goes to show how important drink pricing and cost management are to maximizing profits. In this article: How to calculate your profit margin for your bar What is the average profit margin for bars? Bars that effectively manage their inventory and reduce waste tend to maintain higher margins. Did you know that just 1 oz.
After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. We all do it. Leave us a review!
Since 98% of consumers read reviews to help inform their decisions , it’s crucial for restaurants to encourage satisfied customers to provide feedback and manage their online reputation effectively. For example, you can display these signs on tabletops, at the checkout counter, or on the menu.
The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Many inventory management systems now include AI-assisted forecasting.
What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?” Why not list your employees on the menu or on your website and their role in the organization.
Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Local restaurant marketing can help you reach your target audience more effectively.
Plus, 43 percent of consumers told business news and insights website The Manifest that they prefer to order delivery from restaurants directly rather than from a third-party service. By optimizing inventory to meet demand and menu offers, restaurants can also minimize costs and waste.
This is defined in articles from local newspapers to the New York Times, from industry magazines and websites to social media, and from industry blogs to podcasts by the dozens – everyone states the problem, points a finger, and portrays the issue as someone else’s doing. Why is this the case?
It can be stressful to manage a growing catering business without relying on technology. From venue information, menus, pack lists, hiring, timelines, etc., there will be logistical challenges in trying to keep track of every detail without a business management software. Are you interested in managing your catering program?
In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be. Choose wisely.
A portion of this article is included as a chapter in a new, 90+ page eBook – How to Start a Business from Scratch: Build a Successful Business and Turn Your Ideas Into Money. Customers should experience your brand consistently whether they’re on social media, a mobile delivery app, your website or in your restaurant.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. “I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. I even threw in some chocolate chip cookies for dessert.”
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site. ” The BOHA! ” The BOHA!
This document will outline your bar's concept, menu, marketing strategy, and financial projections. Choosing Your Concept & Bar Type Defining your concept Your concept is the main idea or theme and includes service style, cuisine, menu, and music. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security.
In this article, we will explore practical and actionable steps that you can take to reduce food costs and operating expenses, without sacrificing the quality and service your diners expect. Learn from experts at ChowNow and 7shifts how you can manage inflation without raising menu prices.
Running a restaurant is a balancing act of managing expenses and maximizing revenue. In this article, we’ll explore how to calculate your restaurant profit margin, what affects it, and practical strategies to improve it. Overhead Costs: Rent, utilities, and other fixed costs must be managed efficiently.
A well-crafted operations plan not only ensures consistency and quality but also helps you manage resources effectively and achieve long-term success. In this article, we’ll walk through a comprehensive guide on how to write an operations plan for your restaurant, complete with examples.
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