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In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Example: Date Night Special 2 steaks, 1 appetizer, and a chocolate lava cake for $70. Example: Family Taco Night 12 tacos, 2 sides, and a dessert for $45.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Its a marketing channel you control, giving you a clear, reliable way to share important news, announce special offers, and create excitement around whats happening at your restaurant. Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. This is a low-effort way to drive repeat business for your loyal customer base.
Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results. Use it to share updates, special events, or new menu items. For example, you can promote your seasonal dishes or happy hour specials. It's an active marketing tool.
Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Increasingly, however, they are becoming the hallmarks of convenience-store foodservice programs. She previously served as editor in chief of Winsight Grocery Business View All Articles by This Author Want breaking news at your fingertips?
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant. If youre looking for restaurant promotion ideas, youre in the right place.
In almost every conversation I have with other industry professionals, someone will say “before COVID… ” or “since COVID… ” As a matter of fact, in many of my articles I make the same comparison. I’ll make this connection for you later in this article.
Encourage Repeat Visits with a Reward Program Restaurants depend on their regular customers, who make up as much as 80% of yearly profits, and offering them a rewards program is one of the best ways to keep them coming back. Social media: Create posts sharing the perks of your rewards program and how easy it is to use and earn.
In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyaltyprogram sign-ups.
To learn how to get started with Google ordering, check out our article on How to Setup Google Ordering for Restaurants. You can also use loyalty incentives, like a rewards program that gives customers points when they order through your website but not when they order through third-party apps. Next, focus on your website.
In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions? Meal Bundles & Specials: Create pricing options that fit your audience.
In this article, youll learn: The 10 KPIs for online food delivery every restaurant should monitor Why these metrics matter to your business How to track and improve them Lets dive into the KPIs that can make or break your online delivery strategy. For example, train kitchen staff to prepare orders in the order they were received.
Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts.
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. If so, you’re not alone.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. To learn more about restaurant branding, check out our article, Restaurant Branding 101 , to get started.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Reward repeat customers with a loyaltyprogram.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. But how do you get diners to change their habits?
In this article, you will learn: How to turn in-store and online ordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms.
That interaction might seem small in the moment, but over time, it adds up to something bigger: loyalty. It also opens the door to loyaltyprograms and personalized marketingthings that are hard or impossible to do through third-party platforms. No commission fees means more money in your pocket.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Scales ensure every dish is exactly the same.
Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?
In this article, we’ll explore the key tech innovations that are simplifying restaurant relocation and helping owners make a seamless transition to their new space. Programs like AutoCAD, SmartDraw, and RoomSketcher offer 3D modeling features. They can do this without setting foot in the new location.
According to an article by BBC, McDonald's is investing in an Artificial Intelligence start-up to help serve data-driven meal choices. Uber is planning to start a program to deliver food via drones in San Diego, California. Robot’s special on the menu? Not right at the doorsteps as of yet but at specific landing zones.
In this article, youll learn: How food delivery aggregators work and why theyre valuable. Since aggregators automatically sync incoming orders with your POS system or kitchen printer, theres less room for human errorno more mistyped modifications or forgotten special requests. Order accuracy also improves.
You can do this through loyaltyprograms, special curated deals and packages, and by simply asking some basic questions at the booking stage so you can prep a special welcome package for your guests, for example. By doing so, you can grow your community and boost acquisition, as well as retention.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. View All Articles by This Author Want breaking news at your fingertips? Eater reported that he later sued his ex-wife for damaging his reputation.
By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.
The pink and blue horse illustration at the top of this article is not clickbait. This was the top craving identified in the sixth wave of the Consumer Coronavirus Behavior research conducted by TheCustomer, Brand Keys, the New York-based brand loyalty and customer engagement consultancy, and Suzy, the on-demand research software platform.
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
One of the best ways to keep customers coming back to sample your fare is to implement restaurant loyaltyprograms into your workflow. In this article, the restaurant-management experts at Sling discuss some of the best ideas and give you tips for making your restaurant loyaltyprogram great. 1) Loyalty Points.
Upsell high-margin items, introduce specials, and create combo deals to increase the average check size. Learn more tips for reducing COGS in this article. Check out this article to learn how to effectively manage labor costs. Check out this article to learn how to effectively manage your inventory.
Beyond the basics, customers also appreciate the ability to see pricing clearly, including specials or loyalty app pricing seamlessly integrated. With a mobile app that includes a loyaltyprogram, restaurants can retain customers with very little effort. Why are mobile ordering options important for restaurants in 2025?
This means shorter wait times, fewer mistakes, and a more enjoyable dining experience, all of which increase customer satisfaction and loyalty. Check out this article for more details on roles and responsibilities of key restaurant staff. Supports Employee Retention Clearly defined roles lead to higher job satisfaction.
. ‘Buy One Get One Free’ on special occasions or festivals will attract customers. Test LoyaltyPrograms. Reward existing customers with loyaltyprograms and offer incentives for return visits. Reward existing customers with loyaltyprograms and offer incentives for return visits.
A focus on local foods, sustainable practices and special diets has helped many of these companies gain favor, particularly in younger generations where they hold high value. Customer loyalty and rewards mean everything in this new information-driven age. Fast-food chains are now also developing their own meal kits.
Another option is to look into government programs that might offer financial assistance for small businesses. We'll cover all of this later in this article. Run Promotions: Happy Hour and Special Events Consider introducing happy hour where you offer drinks and meals for discounted prices. How Much You Can Expect to Earn?
While there are ample other ways to boost sales, loyaltyprogram is a reliable solution. In the new normal, the big challenge for brands is to increase points redemption and loyaltyprogram participation, thereby increasing your restaurant sales. How To Use LoyaltyPrograms To Boost Restaurant Sales.
While there are ample other ways to boost sales, loyaltyprogram is a reliable solution. In the new normal, the big challenge for brands is to increase points redemption and loyaltyprogram participation, thereby increasing your restaurant sales. How To Use LoyaltyPrograms To Boost Restaurant Sales.
Whether you’re a first-time entrepreneur or expanding into the deli space, this article will help you start strong. If youre wondering how to open a deli that stands out in a competitive food market, this guide walks you through every critical step from business planning and licensing to choosing the right equipment and location.
According to Michelle Tempesta, the head of marketing at Paytronix Systems, Inc, guest engagement programs could be key to winning over Gen Z (1). A well-executed loyaltyprogram has many benefits, as it helps to understand their guests and engage with them on a one-to-one level. Offer connections.
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