This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
Increasing your restaurants onlineorder volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants onlineorder volume. The fewer clicks it takes to place an order, the better. Thats where local SEO and direct onlineordering come in.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Try a server game like Perfect Order.
In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? If youre looking for restaurant promotion ideas, youre in the right place.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyaltyprogram or automated marketing tools. Are labor costs too high?
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, onlineordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
If your site is clunky, hard to navigate, or missing basic features like a prominent onlineordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. But growing onlineorder volume isnt always easy. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.
In this article, you will learn: How to define your restaurants target market to guide your business decisions. Climate & Seasonality: Does the weather impact what people order or when they dine out? OnlineOrdering Behavior: Are they more likely to dine in, take out, or order for delivery?
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Today, customers rely on Google searches, online reviews, and social media to decide where to eat.
With 52% of diners saying that ordering takeout is essential to their lifestyle, its no longer just an optionits an opportunity. But getting customers to order once isnt enough. With competition increasing and third-party apps controlling customer relationships, building loyalty requires a smarter approach.
In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses.
Increased Emphasis on OnlineOrdering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. These co-marketing initiatives could tie in-game accomplishments to QSR brand offers and rewards, like purchasing points or other loyalty incentives.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
When you send consistent, thoughtful updates, you build a direct relationship with your most valuable customersthe people most likely to leave positive online reviews, tell their friends about your restaurant, and keep coming back for more. Subscriber-Only Discounts or Secret Menu Items Everyone loves feeling like an insider.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyaltyprograms. How do you expect people to show up to your restaurant if you’re literally not showing up online?). Clean up your online NAP data.
In this article, you will learn: How to turn in-store and onlineordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. But how do you get diners to change their habits?
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.
Restaurants have been pressured to make the move online to stay afloat amid the global pandemic and city-wide lockdowns. Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Why get a loyaltyprogram? How to leverage restaurant loyaltyprograms?
Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. In this article, we’ll show you exactly how to create a food delivery app tailored to your restaurant’s needs, while staying competitive in a booming industry. Real-time order tracking.
Do orders get lost in the shuffle between different platforms? With 52% of consumers saying that ordering out is essential to their lifestyle, every restaurant that wants to stay competitive must offer delivery. In this article, youll learn: How food delivery aggregators work and why theyre valuable.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Balancing perceived value with profitability is a constant dance.
In this article, youll learn: The most important restaurant KPIs for restaurant profitability, efficiency, and growth How to calculate and benchmark major KPIs using simple formulas Practical tips for tracking KPIs without getting overwhelmed Lets start by breaking down what KPIs are, and why they require your attention.
In this article, youll learn: How to break down your operating costs into fixed, variable, and semi-variable Smart ways to lower labor and food costs without sacrificing customer service Where hidden expenses are hiding in your tech stackand how to fix it Lets discover where your money is going, and how to take back control.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.
Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. To receive funds, the applicants must complete their grant requests online. Live in the U.S., an overseas U.S. military base, or any U.S.
And while a little competition never hurts, continuing investments in your catering program will be paramount to your business’s success. Those who can harness technological tools like onlineordering and loyaltyprograms are better positioned to succeed ,,, minimizing friction for the end user” (2). Foodee (7, 8).
TouchBistro acquired Boston-based TableUp, a provider of loyalty and marketing solutions for the restaurant industry. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. TouchBistro Acquires TableUp.
This trend is primarily driven by advancements in point of sale (POS) systems and the availability of white label, plug-and-play onlineordering systems. This article explores how QSRs can harness the power of technology to enhance operations, deliver more engaging experiences, reduce costs and increase profitability.
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. When they do use them, more than a third (35 percent) say they will splurge and order more expensive items than usual.
Over the years, the onlineordering culture has flourished and completely transformed the way restaurants deliver food. Providing online food ordering facilities is also considered a proven restaurant marketing strategy that tends to increase the restaurants’ revenue, sales, and profit margin.
Through stay-at-home orders and extended shutdowns, restauranteurs had to be nimble and creative, relentlessly searching for new business avenues and strategies to keep their businesses afloat. Customer loyalty and rewards mean everything in this new information-driven age. 2020 has certainly been a year like no other for the industry.
Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Put an “Order now!” ” button that redirects people to your onlineordering website, for example. Test LoyaltyPrograms. Build Your Online Presence.
With the growing demand for fresh, made-to-order meals and local favorites, starting a deli can be a smart and rewarding business move. Whether you’re a first-time entrepreneur or expanding into the deli space, this article will help you start strong. Thinking about launching your own deli in 2025? Youre not alone.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content