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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

Keep your hours updated as well, especially if you have special holiday hours or seasonal changes. Host special events Special events like trivia nights, live music, or charity fundraisers help bring in foot traffic and create lasting memories, encouraging customers to return. Use local keywords in your social media posts, too.

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Boost Your Restaurant Brand with Social Media

Modern Restaurant Management

Consider the following: Facebook : Popular with baby boomers and Gen Xers looking for engaging content such as photos, videos, and articles with links. With annual digital coupon redemptions set to hit a staggering $91 billion by 2022 , sending discounts to your social media followers could be a huge hit. It’s not enough to post.

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Five Reasons Why QR Code Menus Aren’t Going Away

Modern Restaurant Management

They may have discovered you from an Eater article, booked their reservation through OpenTable, or located you via Google Maps, and they will surely review their experience on Yelp — whether positive or negative — when their meal is complete. Restaurant customers do everything from their phones. They Save Your Staff Time.

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7 Restaurant Employee Contest Ideas to Boost Sales and Engagement

7 Shifts

This article will arm you with ideas for restaurant employee contests. If your restaurant is counter service, have an email list signup sheet where your team can encourage them to sign up for the list to get updates about the business and first dibs at any special promos you may have in the pipeline. for some of their favorites.

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Owning a Bar: Everything You Need to Know

7 Shifts

You can use Facebook and Instagram to post updates about new products, showcase events you're hosting, or give coupons for people to try out new items on the menu. People love coupons because they allow them to try something they might not have otherwise tried. Then start the cycle over again with the first type of coupon.

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Back to the Future: Why New Mover Direct Mail Still Outperforms Digital/Social/Email Marketing

Modern Restaurant Management

I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. You know that, so it’s no surprise that many emails touting the latest specials or coupons automatically go into the spam folder.

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7 Issues that Threaten the Franchisor and Franchisee Relationship

7 Shifts

Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. Unfortunately, franchisees' concerns were not heard, which caused owners to reject these coupons.