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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Customer data can help you improve operations and make more informed decisions about staffing and inventory. Restaurants collect a ton of customer data.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

To get the actual net profit, you need to subtract costs like inventory, labor, and marketing spend. That might be: A spike in orders following an email blast First-time visits from a loyalty signup promo Extra orders from a social media discount When in doubt, be conservative. Ignoring those effects gives you an incomplete picture.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. For instance, if you're advertising a limited-time offer, emphasize urgency by using phrases like "Only available this week" or "Book now before we sell out."

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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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28 Strategies to Cut Costs in the Restaurant Business

Lavu

By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Here are some examples of incentive programs that you can offer employees to help you cut spending: 1. Food cost control is crucial.

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. With alcohol sales shrinking, restaurants must reevaluate their offerings, menus, and inventory management to maintain profitability. Franchise 2.0: hours per day playing mobile games, compared to just 0.7

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

Your P&L line items should be consistent with the ones on different platforms—POS, inventory management, and accounting software. Paid training hours for new employees, ServSafe certification, training programs, free meals, etc Bonuses. We'll give you some ideas for these in the sections below.

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