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Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
We work with top restaurant and food retail brands, like Applebee’s and Chick-fil-A, that are very sophisticated when it comes to using digital, email, mail, and offline out-of-home marketing to drive consumer traffic and sales in their stores. Social Media Advertising. Search Advertising. experience already).
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.
Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.
Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices.
This need to rapidly adjust how we deliver services has accelerated the pace of digital transformation across industries, including food service. Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Invest in Your IT.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food.
“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.”
Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.
The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
One smart idea is investing in software that can schedule employees’ working hours, manage HR processes, prepare payroll, analyze labor data, and monitor employee attendance. Self-service kiosks can maximize the number of on-premise orders while mobile apps or websites allow customers to place orders directly without staff intervention.
Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.
Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. Offer Disposable Menus.
Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. The act replaces previous regulations on the cottage food industry. The bill would have had a dramatic impact on fast food franchises.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Customers can also sign up on the website to receive email updates as new information is posted on the site.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
As part of the company’s ongoing push for growth and expansion, DoorDash announced that it’s getting into the financial services business with plans to offer cash advances to restaurants that will be automatically repaid via deductions from every DoorDash order the establishment fulfills. In 2019, Toast Inc.,
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” Over the next decade, a generation passionate about health and wellness will demand restaurants be transparent about food from farm to table.
When properly developed and integrated into your operation, the mission statement will impact who you hire, how you train, the products you develop and sell, the way you lead and manage, how employees interact, the way that guests are approached, and how the world perceives you (the business) to be.
The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.
Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. Holiday Hangovers : On the days after holidays like St.
Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The unfortunate reality is that customers aren’t comparing the curbside or app ordering process of Denny’s to McDonalds.
While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.
Mobile ordering apps have been rapidly growing in popularity over recent years. Between 2016 and 2018, usage of foodordering apps grew by 140 percent. Now that the COVID-19 pandemic has accelerated the adoption of ordering technology, apps have become critical for restaurants. That’s a much easier order to get.”.
Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. 1 Set goals for the event ??
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.
Modern Restaurant Management (MRM) magazine's Franchise Feed offers a glimpse at what's new in the restaurant franchise and MUFSO environment. Send news to Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. ” Taffer's Tavern Inks Multi-Unit Deal. .” ” Taffer's Tavern Inks Multi-Unit Deal.
Lille Allen Brands like Fly By Jing and Bachan’s are reaching a whole new audience from the shelves of the ultimate big-box store The last decade or so has been a golden era for cool food products sold directly to consumers online. Since the launch, the company has seen consistent sales increases at the retailer month-over-month.
Google generates more than 100 billion visits to businesses’ websites every month. Third-party restaurant delivery marketplaces recognize the immense value that Google has for the food and beverage industry. Third-party restaurant delivery marketplaces recognize the immense value that Google has for the food and beverage industry.
Still, in the food business, you’re competing against everyone, and it helps to have a competitive advantage. Customers should experience your brand consistently whether they’re on social media, a mobile delivery app, your website or in your restaurant. Create strong social media relationships with customers.
In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. For smaller restaurants, it may just be an owner and general manager. We chose everyone from hourly, to managers, to regional and beyond.
78 percent of Canadians have ordered delivery within six months prior to the survey. 78 percent of Canadians have ordered delivery within six months prior to the survey. Quebec ordered delivery the most, with 84 percent saying they had ordered within the last six months. Delivering Excellence. ” Supporting Local.
You're not only competing against many other bars but establishments offering entertainment, food, and drink. Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the rise of eCommerce, economic impact, dining during COVID and hot dog insights. There has also been an increase in review content for Black-owned restaurants and food businesses (up 9X) and nightlife (up 13X).
In this edition of MRM News Bites, we feature Ono Food Co, DoorDash, Parts Town and Heritage Foodservice, Rouxbe, Presto, Burger King and Uber Eats, Pared, Tork, Restaurant Technologies, Willie Degel, Bolay, Ritual, Preoday and TISSL, AdTheorent and Voodoo Doughnut. Ono Food Co. Ono Blend Founders Daniel Fukuba and Stephen Klein.
More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives. Recreating the on-premise at home.
Interest in the Toronto’s now-closed GarfieldEats and its owner Nathen Mazri endures like Garfield’s love of lasagna Toronto is a world-class food city, overflowing with top-quality dining options ranging from dim sum to curry-stuffed Caribbean roti. Illustration by Andy Bourne. There’s been] ??over
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