Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Here are some tips to best advertise that you offer delivery services. Whatever they do and say to customers from initial inquiries to delivered order can make difference between a satisfied or unsatisfied customer.

Delivery 472

Delivery Marketing Email Marketing Social Media 472

The Restaurant Group

MARCH 23, 2025

Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. No more waiting on hold or repeating your order multiple times.

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.

Sustainability 327

Sustainability Sourcing Consumer Goods Seasonal Menu 327

Modern Restaurant Management

OCTOBER 12, 2022

Serve Special (Spooky) Food and Drinks. Do the same for your food menu and consider offering special party discounts to entice customers even more. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event.

Advertising 493

Advertising Social Media Food Truck Seasonal Menu 493

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 559

Customer Experience Online Ordering Social Media Mobile Ordering 559

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 510

Marketing Social Media Mobile Ordering Website Management 510

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 475

Loyalty Program Advertising Point of Sale Customer Service 475

Modern Restaurant Management

DECEMBER 21, 2020

If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Digital advertising will become high priority. The shift will occur because restaurants will be able to track conversions more easily from online visibility to online orders as a key metric. Innovators will find their own way.

2021 479

2021 Online Ordering Email Marketing Advertising 479

Restaurant Business

JUNE 13, 2025

billion and international food delivery service Deliveroo for $3.9 It will become part of DoorDash’s Commerce Platform, which offers things like websites and online ordering that are aimed at boosting restaurants’ first-party digital sales. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2

Reservations 205

Reservations Leadership Advertising 2025 205

Modern Restaurant Management

JUNE 8, 2021

In the midst of the COVID-19 pandemic and the resulting restaurant shutdowns, online ordering has become the go-to method for many customers. By using loyalty programs as a way to encourage customers to order directly. These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers.

Loyalty Program 532

Loyalty Program Point of Sale POS Email Marketing 532

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.

Leadership 182

Leadership Advertising 2025 Reservations 182

Modern Restaurant Management

SEPTEMBER 24, 2020

Consider offering family-style takeout ordering with larger servings at a better value, with less packaging and labor required…and fewer decisions for a family to negotiate when ordering out. And be sure to include napkins with every order to promote good hygiene. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

MARCH 5, 2020

Numerous United States restaurant and fast food chains, including Applebee’s, Wendy’s, Chili’s, Huddle House, and Cheddar’s Scratch Kitchen have suffered cyberattacks in recent years and months.

Restaurant Law 596

Restaurant Law Small Business Customer Service Information 596

Modern Restaurant Management

FEBRUARY 11, 2021

A fraud scheme where cybercriminals leverage the Telegram messaging platform to steal from restaurants and food delivery services was just identified by research and analysis from Sift’s Digital Trust and Safety Architects. Consumers have likewise responded, as the number of smartphone food delivery app users has increased from 36.4

Delivery 475

Delivery Food Safety Online Ordering Food Order 475

Modern Restaurant Management

AUGUST 18, 2020

. “Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 495

Marketing Front of House Back of House Food Truck 495

Modern Restaurant Management

JULY 30, 2021

In gathering more data on consumer behavior as it relates to this topic, restaurateurs and fast-food chains can develop a greater understanding of not only who the target consumer is and how their needs are changing, but also gain perspective on their individual experience with their establishment and identify areas of strength and opportunities.

Mobile Ordering 510

Mobile Ordering Customer Experience Customer Service Food Order 510

EATER

NOVEMBER 21, 2024

In 2017, ophthalmologist Dr. Chris Knobbe published a paper arguing that “harmful vegetable oil,” as well as other processed foods, “are the primary and proximate cause of AMD [age-related macular degeneration].” The solution, the thinking goes, lies in an imagined past where foods were not processed, or even regulated in any way.

Advertising 329

Advertising Influencer 2023 2022 329

Restaurant Business

JUNE 12, 2025

The company integrates with DoorDash and Uber Eats, and restaurants can opt in to having Coco bots deliver orders placed through those apps. Orders come in like any other delivery order would. Employees then load the food into a robot and send it on its way. Sign Up Thanks for signing up!

Delivery 184

Delivery Leadership 2025 Advertising 184

Modern Restaurant Management

APRIL 4, 2025

“We are making sure that we keep our food, aesthetic and brand all aligned and consistent,” Murray said. “Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” Where do you look for inspiration?

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

DECEMBER 8, 2020

The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal?

Delivery 494

Delivery Menu Mobile Ordering Online Ordering 494

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 510

Technology Loyalty Program Front of House Online Ordering 510

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Beyond unique creative, social media advertising can help your brand engage with new audiences.

Delivery 559

Delivery Social Media Loyalty Program Customer Service 559

Modern Restaurant Management

JANUARY 28, 2022

The key objective is to show you can be trusted and explain what kind of food you serve. The name makes it clear what kind of food they serve: fried chicken and burgers. You can display images and descriptions of your food and advertise special offers. Let your customers know what’s unique about your food.

Social Media 530

Social Media Small Business Advertising Food Order 530

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation.

Online Ordering 532

Online Ordering Back of House Small Business Customer Service 532

Modern Restaurant Management

JULY 28, 2020

This need to rapidly adjust how we deliver services has accelerated the pace of digital transformation across industries, including food service. Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Monitoring Should be a Priority.

Customer Experience 555

Customer Experience Online Ordering Mobile Ordering Customer Service 555

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Instagram Advertising. Plan Ahead.

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

JANUARY 24, 2024

Drive traffic to your restaurant’s social media page by adding QR codes to posters, food packaging, receipts and table tents. When used on promotional materials or in advertisements, QR codes invite diners to immediately engage with your restaurant by linking them to your website or customized landing page.

Loyalty Program 495

Loyalty Program Social Media Coupons Customer Experience 495

Restaurant Business

JUNE 11, 2025

The Atlanta-based company is hoping that more modern food and restaurants will help its brands break through with younger consumers. Last June, the 260-unit chain dropped “Restaurant and Bakery” in favor of the more streamlined Perkins American Food Co. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.

Fast Casual 182

Fast Casual Front of House Back of House Leadership 182

ChowNow

MAY 30, 2025

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

SEPTEMBER 30, 2024

The food service industry is forecast to reach $1 trillion in sales this year. We’re seeing younger buyers investing in dining experiences that blend food, convenience, and atmosphere with their values as shoppers. Data shows that order accuracy , fueled by improving technology, received top marks from satisfied consumers.

2025 451

2025 Fast Casual Food Customer Experience 451

Restaurant Business

JUNE 17, 2025

That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. Kern said Greenlane has found savings by ordering direct, rather than going through a distributor. Photo courtesy of Greenlane.

Fast Casual 159

Fast Casual Leadership Mobile Ordering Casual 159

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 364

Fast Casual Advertising Online Ordering Casual 364

Modern Restaurant Management

MAY 21, 2024

Rethinking Beverages The typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. In its place, we’ve seen an explosion of specialty beverages that serve as enticing add–ons or stand-alone orders.

Beverage 495

Beverage Fast Casual Seasonal Menu Customer Experience 495

Modern Restaurant Management

JANUARY 26, 2021

We’ve also inserted a QR code into the dispenser’s advertising panel so that guests can view our menu digitally, eliminating the need for paper menus. Orders can be pre-paid so guests can pick up their food with limited interactions — we’ll even place them directly in drivers’ trunks or backseats if requested.

Kitchen Safety 510

Kitchen Safety Food Safety Dine-in Delivery 510

EATER

FEBRUARY 24, 2025

. | Stephanie Wu Long seafood lunches, grasshopper cocktails, and more A version of this post originally appeared in Stephanie Wus newsletter, From the Editor, a roundup of the most vital news and stories in the food world. Ive just returned from three glorious, food-filled days in Mexico City. Subscribe now.

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Back of House Food Order Book Sports 210