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One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.
Tock's all-in-one platform enables hospitality businesses to showcase and sell a diverse range of experiences, from everyday reservations to unique events, all in one place—year round or seasonally. What are some ways restaurant operators can market for the holidays?
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Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. In the future, Kahn and the team are working on food pairing suggestions for the drinks, tequila tasting events and possibly, tequila subscriptions. “We It improves the flow,” she added.
Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. Its white-labeled delivery offering with Uber has become a significant sales driver, accounting for 3.5% of sales in the quarter. About 40% to 50% of those sales were incremental, and takeout sales overall rose 20% year over year.
Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.
Click here to complete your profile Multimedia How Cracker Barrel chef Matt Banton is expanding the flavor portfolio Tyler Florence dishes on San Francisco and David Burke puts his pastrami to the test Happy Hour value and summer flavors The summer of spritzes The Latest Leadership Wendys names Pete Suerken president of its U.S.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Retail media network “A type of advertising platform that allows retailers to sell ad space on their digital channels to third-party brands.” In this case, restaurants are the advertisers.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Dont do it manually.
Other brands are winning with new, more sustainable business models. Premium Financing The difficult operating environment hits once-untouchable Chipotle The Bottom Line: The fast-casual burrito chain, which thrived during the Great Recession and shrugged off the pandemic, is suddenly on the defensive.
Let’s dive into the world of restaurant influencer marketing a game-changer that’s as juicy as your signature burger. What Is Restaurant Influencer Marketing? That’s the essence of restaurant influencer marketing. Why Restaurant Influencer Marketing Works You might be wondering, “Does this really sizzle?”
The Farmstand as marketing tool Calling the made-to-order menu of value meals “Farmstand Fresh & Affordable” reinforces Farmer Boys’ farm-fresh roots. To amplify the message and promote the new boxes, the marketing team organizes events at select locations and sets up an actual farmstand filled with fresh produce. Sign up here.
From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. Restaurants that support local organizations, host events, or work with neighboring businesses build real-world goodwill and visibility.
Specifically, Brix plans to expand Friendly’s, an East Coast diner chain, into Southern markets including Georgia, the Carolinas and Texas. Kohli plans to continue growing Brix’s restaurant network and will also look for more brands to acquire. Kohli started at Friendly’s as a waiter at age 15 and began operating locations in 2009. “I
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty. That doesn’t mean it’s not expensive there.
Almost half (49 percent) plan to add catering services, while 45 percent intend to add private events. Whether you need to purchase catering equipment, renovate space for private events, or expand your kitchen capacity, good business credit translates to more options and potentially better terms.
Since then, the company said that it has generated 18 straight quarters of same-store sales growth, expanded into new markets, developed new products and launched a marketing cooperative with its franchisees. The company had been owned by the founding family until 2021, when it was sold to the private-equity firm Peak Rock Capital.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option. All are company owned and there are no plans to franchise.
That led to selling bagels at farmers markets. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. We’d sell out. We went full bagel,” he said.
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11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Many of the changes it is making are intended to help it adapt to these new markets. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.
Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.
You can enhance the event with features like team-themed dishes, contests, drink specials, and more. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. Your POS system can help you track inventory and flag low-stock items.
Whether you’re serving corporate lunches or private events, building a successful restaurant catering business requires more than just great food — it takes planning, streamlined operations, and the right technology. Smaller, casual operations might be more oriented toward office lunch parties, BBQ’s or family events.
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Those aggregators have become vital for Domino’s market share, and other chains too. Premium Financing Once a skeptic, Dominos embraces third-party aggregators The Bottom Line: The pizza chain’s deal with DoorDash appears to be working as expected, according to the data firm M Science. Whether theyre working is another thing.
It also spent a lot of time marketing and added new types of desserts such as pies and cakes to its lineup. The company responded to this the way any brand should: It slowed growth to a crawl and focused on improving unit volumes and profits. After adding 264 locations in 2022 and 281 in 2023, Crumbl added just 87 new restaurants in 2024.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. Sam Altman, the CEO of OpenAI and an existing Coco investor, contributed to the fundraising round. Members help make our journalism possible.
This data allows restaurants to tailor their data-driven marketing strategies and improve customer engagement. Personalized Marketing Who doesn’t love a deal tailored just for them? Targeted advertising and special deals enhance personalized customer experience , increasing customer convenience and satisfaction.
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