The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

Email Marketing 130

Email Marketing Reservations Marketing Loyalty Program 130

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Restaurant Business

JUNE 5, 2025

Konro is a Japanese-inspired concept known for a 10- to 14-course tasting menu, served at a chef’s counter with only 10 seats. Eater reported that he later sued his ex-wife for damaging his reputation. The experience is available with a spirit-free beverage pairing, and the restaurant’s website notes that the chef is “over five years sober.”

Fast Casual 140

Fast Casual Leadership 2025 Loyalty Program 140

Squirrel Systems

FEBRUARY 3, 2025

This guarantees that you’ll fill seats and can plan accordingly for a busy day. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time. To secure a steady revenue stream, consider selling non-refundable tickets.

Social Media 80

Social Media Point of Sale Email Marketing Back of House 80

7 Shifts

AUGUST 2, 2024

Customer acquisition cost (CAC) CAC is used by restaurants to measure the effectiveness of their marketing efforts, whether they're advertising on social media or utilizing coupons, deals, and local print ads. This means that the higher the RevPASH is, the better the restaurant's standing.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. There are only so many seats a given area can support.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. OpenTable seats around 1.6 Point-of-sale, inventory, loyalty, online ordering, and marketing software rolled into one app — just to name a few.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. OpenTable seats around 1.6 Point-of-sale, inventory, loyalty, online ordering, and marketing software rolled into one app — just to name a few.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

JULY 10, 2024

Target market : Identify your primary customer base and include details as to why you’re specifically targeting the particular demographic. This is also a good place to mention any additional outdoor seating you might have. Outline a Marketing and Sales Strategy Outline how you plan to attract and retain customers.

Point of Sale 221

Point of Sale Email Marketing License Customer Service 221

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Posting on social media, optimizing visibility on search engines like Google, and building an email list are all key.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

FEBRUARY 28, 2020

Guests may enjoy a variety of seating arrangements, two bars, as well as private cabanas and daybeds offering bottle service and other five-star experiences. Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 million who spend $11.5 billion on average.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? And that can help you meet your ultimate goal: more butts in seats. So how do you know if coupons are a good idea for advertising your restaurant?

Coupons 78

Coupons Advertising Email Marketing Seating 78

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

EATER

AUGUST 12, 2021

It was almost midnight when I pulled up to the drop site in a borrowed car, the rear seats pushed down to make room for the product. Since the advent of WhatsApp, he said, he’d started advertising them there. “I After some emails, Texas A&M University invited me to visit its facility in College Station.

2010 364

2010 Agriculture Food Truck Email Marketing 364

EATER

FEBRUARY 1, 2021

When outdoor dining was allowed in San Francisco, Brackett says the restaurant was able to break even, or even turn a small profit, with its 26 outdoor seats. Their goal is to capture enough market share that they can put us and everyone else out of business and then raise prices to actually be profitable. We broke even.”

Delivery 318

Delivery Online Ordering Customer Service Point of Sale 318

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Ready to try Facebook advertising for your restaurant? Learn more.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Indoor Media

DECEMBER 5, 2017

Advertising is nothing new for Realtors and real estate agents. Here are ways the best Realtors are advertising: Target Prospective Clients Where They Shop. Moreover, grocery stores don’t let just any business advertise on their carts, because their reputation is also on the line. Paid Online Advertising. Social Media.

Advertising 78

Advertising Social Media Front of House Email Marketing 78

Modern Restaurant Management

SEPTEMBER 30, 2020

32 percent of survey takers chose outdoor seating availability as a factor in their dining-out comfort level. Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. The importance of making guests feel comfortable.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Indoor Media

MARCH 15, 2018

Realtor advertising is nothing new. While you know that you can make clients’ home-buying or selling dreams come true, advertising spreads the message to every homeowner in your community. To spark some inspiration, here are the top realtor advertising strategies to attract customers and expand your client base. Social Media.

Advertising 78

Advertising Social Media Email Marketing Online Ordering 78

Lavu

JUNE 6, 2025

Use Outdoor Seating in Good Weather to Reduce Restaurant Utility Costs Nice weather can really help restaurants save money. When it’s nice outside, restaurants can open up outdoor seating, cutting their energy and maintenance costs. Using outdoor seating during good weather helps them save on energy and utility bills.

Loyalty Program 78

Loyalty Program Waste Recycling Inventory 78

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. But first, they have to take a seat at your table. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. of restaurant advertising channels. Segmented Email Marketing for Restaurants.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 79

Marketing Email Marketing Social Media Advertising 79

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. It’s more important than ever to make savvy marketing central to your business. Quick links What is restaurant marketing? Quick links What is restaurant marketing? Ignore it at your peril.

Marketing 78

Marketing Email Marketing Social Media SEO 78

7 Shifts

JANUARY 31, 2024

Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising. Posting on social media, optimizing visibility on search engines like Google, and building an email list are all key.

Management 195

Management Management Kitchen Safety Front of House 195

Indoor Media

AUGUST 8, 2017

But, in the midst of wearing all these hats, you may forget about your restaurant’s marketing and advertising. Advertising is an essential part of keeping your business afloat because it’s what will bring customers through your doors. Advertising shouldn’t become your part-time job. Keep it Simple.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

SEPTEMBER 22, 2017

You may get help from the co-op for marketing and advertising. But those marketing efforts drive new customers to every location within your franchise, not just yours. And it’s not often that you have a good email database of customers who have come into your fast food restaurant.

Coupons 78

Coupons Food Advertising Franchise 78

Restaurant Clicks

JANUARY 24, 2020

With so many online reservation systems available on the market, it can be hard to select the platform that makes the most sense for your business. OpenTable is probably the most popular reservation system currently on the market, and for good reason. It sends automatic confirmation texts and emails. Price: $249 per month.

Reservations 78

Reservations Email Marketing Social Media Book 78

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant365

JANUARY 27, 2022

With QR code menus that offer ordering capabilities, guests can order as soon as they’re seated. Trackable data from your QR code menu includes the customer’s location, time scanned, and operating device, enabling you to combine your menu promotion with other marketing efforts. Reservation confirmation emails. Increase Revenue.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In other words, gift card marketing is a valuable way to diversify your revenue stream, while increasing customer volume – two factors that are essential to business recovery in 2021. Boost Sales.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 60

Marketing Email Marketing Social Media Advertising 60

Open for Business

OCTOBER 29, 2019

When it comes to marketing, most restaurants have similar goals: to build their brands, fill their seats, and stay top of mind. We get it: most of you didn’t get into the restaurant business because you love marketing. The post What to Know About Running Paid Marketing appeared first on Open for Business.

Marketing 60

Marketing Email Marketing Social Media Advertising 60

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

Indoor Media

MAY 20, 2021

To operate a restaurant successfully, you need a restaurant marketing plan. This could include billboard advertising, it could include taking out advertisement space in a local newspaper, it could mean paying to promote your eatery on Yelp. Is there outdoor seating? User-generated content (UGC) is a big part of this.

Dietary Restrictions 78

Dietary Restrictions Advertising Reservations Information 78