Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 156

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 156

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 148

2021 Mobile Ordering Online Ordering Email Marketing 148

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. .

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Next Restaurants

NOVEMBER 6, 2019

Office holiday parties are often a big draw for restaurants that cater, so it’s important to know the ins and outs of how to successfully set yourself up for catering jobs, and how to market your business to draw in more events throughout the holiday season. One of the best things to do is to market any holiday specials you might have.

Catering 73

Catering Marketing Social Media Email Marketing 73

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. 3: Marketing Hub. With a strong marketing strategy, your website is the central piece. It can house your email sign up form.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

ChowNow

JANUARY 6, 2022

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2022 78

2022 Mobile Ordering Online Ordering Email Marketing 78

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Restaurant Engine

JULY 28, 2021

You know that offering your customers specials is a terrific marketing tool. Customers want to order your specials because they want something different and unique. The take-away here is knowing your audience and marketing your specials in the appropriate manner. Advertise specials on social media. Promote Your Specials.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Web Diner

SEPTEMBER 17, 2020

Here is all you need to know to develop restaurant marketing strategies for the new economy. Someone once said: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” It is vital to optimize and establish new restaurant marketing strategies for the new economy.

Marketing 36

Marketing Email Marketing Social Media Online Ordering 36

Touch Bistro

MAY 26, 2021

With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Marketing and Promotions. Equipment and Technology. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

Online Ordering 78

Online Ordering Mobile Ordering Email Marketing Food Order 78

Ordyx

APRIL 25, 2019

Online Ordering Online ordering has become a byword for customer convenience among many restaurateurs. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members. Online ordering is a powerful way to engage with one’s clientele, particularly its younger members.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

Restaurant Engine

JUNE 10, 2020

Like all social media platforms, Instagram is free to use, unless you decide it’s time to advertise on the platform. So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: Along with free advertising comes another free way to get new diners into your restaurant. 1: Instagram is Cost Effective.

Social Media 99

Social Media Influencer Website Management Email Marketing 99

BNG Point of Sale

OCTOBER 8, 2021

Mobile POS For Retail: How Retail Businesses Boost Sales with Mobile Devices. It’s called Mobile POS. As a shopper, you’ve likely already seen Mobile POS used in stores, such as the Apple store, and how it facilitates a smooth ordering process. What is Mobile POS? What is Mobile POS?

Retail 52

Retail POS Mobile Ordering Cash Management 52

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. However, you’re also probably all too familiar with the hefty online ordering fees (up to 40% of each order!)

Online Ordering 68

Online Ordering Ordering Mobile Ordering Back of House 68

Web Diner

JUNE 14, 2021

Now, more than ever, their marketing efforts might be the difference between them remaining in business or closing shop forever. Given that most marketing efforts have gone digital, most restaurants have channeled most marketing efforts to social media. There’s a popular saying that “we eat with our eyes before our mouth.”

Design 36

Design Social Media Mobile Ordering Uniforms 36

Restaurant365

NOVEMBER 19, 2019

Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. To adapt to the covid-19 pandemic, Resy created a mobile waitlist and capacity monitor. Cost: Monthly fee ranges from $89-$899. “As

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. To adapt to the covid-19 pandemic, Resy created a mobile waitlist and capacity monitor. Visit here for Yelp’s full Covid-19 response.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Restaurant365

DECEMBER 4, 2020

With a shifting labor market, it’s more important to ensure that the staff you are hiring and training is going to stick around longer. Keeping up with the rise of mobile. In December 2019, Restaurant Technology news reported that 70% of consumers use their mobile devices when making a dining purchase.

2021 78

2021 Operations Mobile Ordering Social Media 78

Ordyx

JUNE 12, 2019

Whether you want to create a mobile eatery with a food truck or buy a storefront to turn into the restaurant of your dreams, there are several things you can do to keep the costs down. ​It is crucial to think about the details, however, and to stay on a budget as you consider things like marketing and advertising or labor costs.

Food Truck 52

Food Truck License Email Marketing Mobile Ordering 52

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant Engine

APRIL 24, 2024

Marketing is the key to growing your restaurant and increasing your brand awareness. To do those things, you need a strong, well-developed marketing strategy. In this article, we look at the eight most frequently asked marketing questions for restaurants. 1: What is the “Marketing Mix?” 2: Why Do I Need a Website?

Marketing 52

Marketing Social Media SEO Mobile Ordering 52