Modern Restaurant Management

AUGUST 18, 2020

“Our marketing plan has always been to get new people to try our food,” he said. We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 198

Marketing Front of House Back of House Food Truck 198

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. If a diner always orders vegan dishes, they should receive updates on vegan specials.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

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Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

MAY 8, 2024

More than half (55 percent) of global consumers say automated food preparation is unacceptable for both quick service and table service restaurants, while nearly half (49 percent) say they’re likely to order food through an artificial intelligence tool, such as a chatbot or drive-thru.

Front of House 186

Front of House Mobile Ordering Customer Service FOH 186

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 177

Marketing Franchise Franchising Social Media 177

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

JULY 30, 2021

Diary studies, a type of mobile ethnography, can uncover behavioral data with respect to the way meals play a role in customers’ daily routines. Understand the Customer Journey Across New Ordering Platforms. Advance Messaging Testing Tactics for Effective Marketing Campaigns.

Mobile Ordering 204

Mobile Ordering Customer Experience Customer Service Food Order 204

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

2020 94

2020 Marketing Email Marketing Social Media 94

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Gourmet Marketing

JULY 22, 2020

In this case, restaurants QR codes lead diners to their restaurant’s mobile website. . If your restaurant has QR codes or plans on implementing them, there are a few ways to advertise your QR code to your customers. The post How To Advertise Your Restaurant’s QR Codes appeared first on Gourmet Marketing.

Advertising 52

Advertising Mobile Ordering Social Media Customer Experience 52

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

RGU

JANUARY 12, 2020

BY ED SILHAN ​ So why do restaurants see so much value in drive-to-store advertising? Providing in-store tablets and touch-screens to allow for self-serve ordering and implementing digital signage and opening online click-and-collect services are all now quickly becoming de rigueur. On a global scale, the U.S.

Marketing 52

Marketing Mobile Ordering Advertising Social Media 52

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants. tweet this).

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

Modern Restaurant Management

MAY 28, 2020

Recent surveys show that Americans are less likely now to visit restaurant locations, order takeout or get food delivered to them. They have focused on mobile, the device near and dear to all of us. Why Is Mobile Ideal? Mobile devices have gone from being the second screen to now the main screen in the house.

Mobile Ordering 181

Mobile Ordering Point of Sale Back of House Download 181

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique. Dram shop law.

Insurance 190

Insurance Food Truck Food Mobile Ordering 190

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. Customers still need to get up close and personal in order to scan the code, sometimes in spite of social distancing guidelines. Advertising Advantage. Social Distancing Solution.

Advertising 140

Advertising Social Media Technology Customer Experience 140

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2021 148

2021 Mobile Ordering Online Ordering Download 148

Modern Restaurant Management

DECEMBER 16, 2020

QSR brands that quickly adapted television advertising campaigns with messaging to respond to the pandemic saw this strategy pay off with greater consumer engagement, according to EDO, an advertising insights and analytics company that specializes in search engagement.

Fast Casual 145

Fast Casual Advertising Casual Online Ordering 145

Modern Restaurant Management

MARCH 15, 2021

Take the Time to Understand Your Market. Often, franchisors are so eager to take their brand from regional powerhouse to national favorite that they do not put enough time and energy into discovering what growth markets are best for them. This includes operations manuals, brand standards, and marketing plans. Be Ready to Adapt.

Franchise 209

Franchise Franchising Employee Relations Fast Casual 209

Next Restaurants

NOVEMBER 6, 2019

Office holiday parties are often a big draw for restaurants that cater, so it’s important to know the ins and outs of how to successfully set yourself up for catering jobs, and how to market your business to draw in more events throughout the holiday season. One of the best things to do is to market any holiday specials you might have.

Catering 73

Catering Marketing Social Media Email Marketing 73

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

ChowNow

MARCH 8, 2022

I don’t know about you, but the discount code “123get50percent0FF456” wouldn’t necessarily have me reaching for my phone to place an order. Restaurants that advertised as a “PokeStop” were suddenly flooded with hungry gamers. An effective and creative way to market your restaurant is to run a contest on Instagram. Patrick’s Day.

Mobile Ordering 148

Mobile Ordering Online Ordering Demo Customer Service 148

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. It's a big reason to why they founded Opus —a mobile platform that enables businesses to create mobile-first training for deskless workers and frontline teams. Your best marketing asset are the customers you already have. Why texting?

Social Media 448

Social Media Hiring Website Management Hospitality 448

RGU

DECEMBER 15, 2019

​ by Cherryh Cansler EVOS worked with ShopAdviser on a six-week mobile marketing campaign across four locations in Florida. Earlier this year, the marketing solutions company polled dozens of QSR and fast casual restaurant owner/operators to uncover what was missing in their marketing strategies.

Fast Casual 52

Fast Casual Casual Marketing Mobile Ordering 52

Perfect Daily Grind

MAY 4, 2022

Many people use mobile apps to order and pay for products, including coffee, almost every day. Covid-19 naturally accelerated the growth of the global food and beverage delivery market. In this article, he explores why coffee delivery services in China are popular and how they are influencing the country’s wider coffee market.

Delivery 127

Delivery Mobile Ordering Customer Service Beverage 127

RGU

OCTOBER 10, 2019

It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for your marketing budget. From basic definition to tips for success, this post has all the essential programmatic marketing information you need to know.

Marketing 49

Marketing Advertising Tip Distribution Mobile Ordering 49

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Ken Burgin

DECEMBER 19, 2021

– and they often find Coffee Pedaler through Matt’s clever use of Google mobile location advertising. Social Media and Online Marketing – what works best? Managing ordering and cost control Rosters, recruitment and staff management Financial management and bookkeeping – anything outsourced?

Equipment 114

Equipment Mobile Ordering Social Media Recruiting 114

ChowNow

JANUARY 6, 2022

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

2022 78

2022 Mobile Ordering Online Ordering Download 78