7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March.

Marketing 177

Marketing Franchise Franchising Social Media 177

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

Marketing 203

Marketing Email Marketing Loyalty Program Point of Sale 203

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. That smartphone is your media center. You post that content online on all those different social platforms. That literally is a multimedia center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Concentrate on Social Media.

2020 94

2020 Marketing Email Marketing Social Media 94

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Modern Restaurant Management

JANUARY 21, 2021

Many restaurants are using QR codes to provide their guests with a mobile menu they can access through a phone camera. However, DRV codes differ from your traditional QR code, as they are embedded in digital and video mediums, like TV screens, digital billboards and social media pages. Social Distancing Solution.

Advertising 139

Advertising Social Media Technology Customer Experience 139

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Social Media .

Marketing 52

Marketing Social Media SEO Email Marketing 52

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Social Hospitality

MAY 6, 2020

“We are fully mobilized and doing all we can to support as many people as possible during this difficult time.” Social Kitchen & Craft Bar: Giving Back to the Community. Social Kitchen & Craft Bar in Costa Mesa, CA is providing free meals to feed all laid-off and furloughed hospitality workers.

Hospitality 388

Hospitality Airlines Healthcare Hotels 388

Gourmet Marketing

JULY 22, 2020

Social distancing is still in effect and will continue to be even after businesses reopen. Therefore, restaurants need to use best practices that encourage social distancing and a more contactless dining experience. . In this case, restaurants QR codes lead diners to their restaurant’s mobile website. .

Advertising 52

Advertising Mobile Ordering Social Media Customer Experience 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Modern Restaurant Management

NOVEMBER 20, 2019

According to Statista , at the start of 2018, there were 86,630 registered/recorded enterprises in the restaurant and mobile foodservice industry in the United Kingdom. But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Not everyone has this.

Social Media 134

Social Media Mobile Ordering Influencer Online Ordering 134

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Read on for five marketing tips you can use to attract restaurant customers and sustain your business for years to come.

Social Media 148

Social Media Online Ordering Mobile Ordering Download 148

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Next Restaurants

NOVEMBER 6, 2019

Office holiday parties are often a big draw for restaurants that cater, so it’s important to know the ins and outs of how to successfully set yourself up for catering jobs, and how to market your business to draw in more events throughout the holiday season. One of the best things to do is to market any holiday specials you might have.

Catering 73

Catering Marketing Social Media Email Marketing 73

RGU

JANUARY 12, 2020

BY ED SILHAN ​ So why do restaurants see so much value in drive-to-store advertising? Providing in-store tablets and touch-screens to allow for self-serve ordering and implementing digital signage and opening online click-and-collect services are all now quickly becoming de rigueur. On a global scale, the U.S.

Marketing 52

Marketing Mobile Ordering Advertising Social Media 52

Ken Burgin

DECEMBER 19, 2021

– and they often find Coffee Pedaler through Matt’s clever use of Google mobile location advertising. Social Media and Online Marketing – what works best? Managing ordering and cost control Rosters, recruitment and staff management Financial management and bookkeeping – anything outsourced?

Equipment 114

Equipment Mobile Ordering Social Media Recruiting 114

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. 3: Marketing Hub. With a strong marketing strategy, your website is the central piece. Second, it must be mobile-friendly.

Food Truck 78

Food Truck Social Media Food Mobile Ordering 78

Modern Restaurant Management

MARCH 15, 2021

Take the Time to Understand Your Market. Often, franchisors are so eager to take their brand from regional powerhouse to national favorite that they do not put enough time and energy into discovering what growth markets are best for them. This includes operations manuals, brand standards, and marketing plans. Be Ready to Adapt.

Franchise 208

Franchise Franchising Employee Relations Fast Casual 208

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 168

Delivery Kitchen Safety Social Media Online Ordering 168

Modern Restaurant Management

NOVEMBER 10, 2022

Traditional sit-down restaurants and mobile food businesses have uniquely different needs when it comes to insurance. And when it comes to a traditional sit-down restaurant versus a mobile food business, such as a food truck, catering business, or food cart, the insurance needs of both are vastly different and unique. Dram shop law.

Insurance 189

Insurance Food Truck Food Mobile Ordering 189

Perfect Daily Grind

MAY 4, 2022

Many people use mobile apps to order and pay for products, including coffee, almost every day. Covid-19 naturally accelerated the growth of the global food and beverage delivery market. In this article, he explores why coffee delivery services in China are popular and how they are influencing the country’s wider coffee market.

Delivery 127

Delivery Mobile Ordering Customer Service Beverage 127

The Restaurant Times

MAY 31, 2020

Restaurant brands with a stellar online presence also have the potential to attract more customers and receive more orders. Also, since cloud kitchen models rely solely on receiving digital orders, an online presence is an absolute must to build brand awareness and customer engagement. Optimize Your Website.

Social Media 91

Social Media Online Ordering Mobile Ordering Website Management 91

RGU

DECEMBER 15, 2019

​ by Cherryh Cansler EVOS worked with ShopAdviser on a six-week mobile marketing campaign across four locations in Florida. Earlier this year, the marketing solutions company polled dozens of QSR and fast casual restaurant owner/operators to uncover what was missing in their marketing strategies.

Fast Casual 52

Fast Casual Casual Marketing Mobile Ordering 52

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Foodable

APRIL 21, 2021

On this episode of the Takeout, Delivery, and Catering podcast series, hosts TJ Schier and Sam Stanovich sit down with Fred Morgan, the co-founder of Fired Pie , to explore menu innovation, packaging, and how to leverage social media marketing to drive sales. You have to be mobile,” adds Morgan. “We

Fast Casual 79

Fast Casual Social Media 2013 Mobile Ordering 79

Social Hospitality

MAY 6, 2020

“We are fully mobilized and doing all we can to support as many people as possible during this difficult time.” Social Kitchen & Craft Bar: Giving Back to the Community While many restaurants are ramping up their takeout options, some are going above and beyond to serve the community.

Hospitality 195

Hospitality Airlines Healthcare Hotels 195