article thumbnail

How Privacy Updates Will Impact Your Restaurant’s Ad Strategy

Modern Restaurant Management

In short, Apple’s iOS14 update will give Apple users the option to opt-out of data sharing whenever they download an app. Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond.

article thumbnail

How Fast-Food Apps Took Over The Drive-Thru

EATER

Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads. Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. When you download an app, you can see what they collect, and its a lot.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MRM EXCLUSIVE: QR Codes – How to Use Them Responsibly in Hospitality

Modern Restaurant Management

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

article thumbnail

Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

No-touch digital menus enable guests to view menus on their personal mobile device instantly, for free and without downloads or ads by scanning a QR code. In response, restaurants must go a step beyond touting extra cleaning measures and completely eliminate high-touch surfaces—most notably, menus. Local Promotional Planning.

article thumbnail

Ready To Sell? Maybe You Should Be

Modern Restaurant Management

Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. If you are new to social media, just download ChatGPT (the free version) and ask it to create your posts for you. You need to have a long-standing social media presence.

article thumbnail

Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

There are a ton of manual ways to actually get the review link, but if you’re running on Chrome simply download the GatherUp Google Review Link Generator and all the heavy lifting will be done for you. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews.

article thumbnail

Cybersecurity Advice for Restaurateurs

Modern Restaurant Management

Such policies and procedures are especially important given that employee negligence, such as accessing websites or downloading files likely to contain malware, is often the cause or a contributing factor to cybersecurity incidents affecting businesses.