Modern Restaurant Management
JULY 29, 2022
Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. The Brand-Building Benefits of Advertising.
Modern Restaurant Management
DECEMBER 8, 2020
The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal?
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Perfect Daily Grind
MAY 4, 2022
Many people use mobile apps to order and pay for products, including coffee, almost every day. They also both have their own respective food and beverage delivery services: Meituan (?? Covid-19 naturally accelerated the growth of the global food and beverage delivery market. in Chinese) and Ele.me (??? in Chinese).
Modern Restaurant Management
MAY 18, 2021
But as reality of the pandemic sunk in and dining rooms remained closed, it became apparent that ordering delivery and takeout was the best way to help restaurants weather the storm — and there was a significant consumer appetite to do so. By August 2020, Americans reported ordering takeout 2.4
7 Shifts
AUGUST 12, 2021
Aside from paid advertising, ranking high in local organic search results is critical. For example, one strategy is to utilize location-based advertising to attract local clients. One of the advertising methods that restaurants can apply to promote sales and increase customer engagement is push notification marketing.
Modern Restaurant Management
JANUARY 22, 2024
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.
Modern Restaurant Management
JUNE 24, 2021
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.
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