Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

Employee Relations 193

Employee Relations Small Business Advertising Customer Experience 193

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. For example, if you notice that some of your customers don't eat the vegetables you serve as a "side dish" for your meals, you can make it optional or an add-on.

Point of Sale 195

Point of Sale Seasonal Menu Food Supply Cash Management 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

MAY 21, 2024

Rethinking Beverages The typical drink upsell—soft drinks and coffee or tea—has decreased over the past few years as customers increasingly eat restaurant food at home. Delivery users are less price-sensitive than customers using other sales channels. However, the market is evolving. What’s on the Menu?

Beverage 189

Beverage Fast Casual Seasonal Menu Fine Dining 189

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy. Testimonials work.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

APRIL 25, 2022

Being a business owner you must be aware that a repeat customer is better than a new customer. This is due to the reason that repeat customers tend to spend more money as compared to new customers. Therefore, if a business can retain its customers, it can easily boost the profits by 95%.

Loyalty Program 218

Loyalty Program Advertising Point of Sale Customer Service 218

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 197

Social Media Employee Relations Food Safety Influencer 197

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. times more than bulk emails.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Culinary Cues

OCTOBER 24, 2020

Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. When a menu lacks continuity, then the experience suffers and the customer is left – confused. [] AN ATTEMPT TO PLEASE EVERYONE.

Menu 396

Menu Seasonal Menu Front of House Café 396

Bingage

APRIL 15, 2023

Bringing Influencers marketing for your Ecommerce business on board this traditional word-of-mouth marketing by tapping into a pre-build audience. Whatever route you choose, Whatever channel you choose, you’ll find influencers everywhere, as Influencer marketing is getting bigger and bigger every day.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Indoor Media

JULY 19, 2021

So you’ve decided to start creating advertisements for your business. You have a firm understanding of your customer persona. You know exactly what channels you’re going to leverage — maybe Yelp, Cartvertising, billboard advertising, and some Facebook ads. Luckily for you, creating advertising materials is much simpler today.

Marketing 78

Marketing Management Management Advertising 78

Modern Restaurant Management

FEBRUARY 12, 2024

If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. You will also want to update your contact information and payment information with this service in order to avoid any disruptions.

Social Media 181

Social Media SEO Online Ordering Website Management 181

Next Restaurants

MAY 12, 2021

Bar marketing is all about that. An email list is important for any sort of business, particularly for bars advertising. Or maybe your chef wants to talk about how he got the best pork in the market and fried it for visitors. As restaurant marketing is impossible without photos and videos. Create an Email List.

Bar 159

Bar Marketing Email Marketing Social Media 159

Indoor Media

MARCH 22, 2018

IndoorMedia’s Cartvertising division is an annual advertising program that builds name recognition and trust for your legal practice. Attorney advertising should be effective, powerful, and understated. Shopping cart advertising does just that through its subtle yet pervasive placement on grocery store shopping carts.

Advertising 78

Advertising Customer Service Design Hiring 78

Indoor Media

JULY 5, 2021

Now, maybe there are only one or two restaurants you go to very often, but the point is: every restaurant serves a specific niche. How to Define a Restaurant Concept If you’re a restaurant owner or marketer, you need to understand how to define a restaurant’s niche. Counter service or sit-down? Is it downtown?

Marketing 78

Marketing Advertising White Paper Customer Service 78

Indoor Media

AUGUST 29, 2020

Are you looking for new ways to advertise your auto dealership? But how do you keep a steady stream of customers without profit-cutting incentives or waiting for rebates from manufacturers? The best kind of advertising campaign for your auto dealership is one that builds your reputation and keeps you top of mind year-round.

Advertising 117

Advertising Point of Sale Seating Customer Service 117

Indoor Media

APRIL 23, 2018

Growing your client base requires more than just providing high-quality services. To bring in new clients, you’ve also got to market your business consistently in your local neighborhoods. To grow your client base and maximize your profits, invest in the proven and profitable technique of coupon advertising.

Advertising 78

Advertising Coupons Loyalty Program Customer Service 78

Foodable

FEBRUARY 23, 2021

In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” sit down with Andrew Nash, the chief executive officer at Targetable , to explore two-for-one branding and rethinking your digital advertising strategy. You don’t have to spend a lot of money.

Advertising 53

Advertising Operations Social Media Hospitality 53

Indoor Media

AUGUST 5, 2021

We’ve previously discussed B2C marketing on this blog — but what of B2B marketing? These two business marketing terms provide an important lens for studying other businesses’ marketing strategies and defining a plan for your own business. What is B2B Marketing? But how do B2B businesses do marketing?

Marketing 78

Marketing Advertising Email Marketing Customer Service 78

Indoor Media

JANUARY 2, 2018

Advertising clichés. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Here are several clichés you should immediately stop using in your advertising … and never go back: “Check Out Our Ad”. We Deliver Great Customer Service”.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Indoor Media

MARCH 26, 2018

Be a Competitor in Your Market. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out. Even in an overcrowded market, effective advertising can make your business stand out.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Restaurant Engine

OCTOBER 14, 2020

But even though you have great food and superb services, the people just aren’t there. You put some time and patience into marketing your restaurant. In this article, we look at local marketing strategies to increase diners that you can start using today. Don’t forget the power of social media for your local marketing.

Marketing 118

Marketing Social Media Coupons Small Business 118

Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! You might also decide to create a custom landing page for visitors from social media.

Social Media 197

Social Media Advertising Events Customer Experience 197

Modern Restaurant Management

OCTOBER 1, 2020

As restaurants struggle to survive, they face another hurdle in protecting and maintaining data privacy of customers in the context of required state or municipal contact-tracing rules. Generally, contract-tracing requirements are a component of hastily implemented patchwork regulations designed to limit the progress of the virus.

Marketing 123

Marketing Restaurant Law Audits Small Business 123

Open for Business

MARCH 23, 2023

Restaurant marketing jobs are some of the most important roles in the hospitality industry. A solid marketing strategy will help you attract new guests and keep them coming back, but marketing duties often fall to the bottom of a busy restaurant owner or manager’s to-do list.

2023 78

2023 Marketing Social Media Email Marketing 78

The Restaurant Times

JUNE 21, 2022

Because this is the perfect opportunity to attract new customers and excite your existing customer base with something new. . Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. How To Market Your Restaurant’s New Menu And Pricing. Create New Menu Design.

Pricing 52

Pricing Menu Marketing Social Media 52

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

The Restaurant Group

NOVEMBER 24, 2022

The trend centers on providing customers the opportunity to enjoy a unique experience with delicious food. Geo-Targeted Advertising Geo-targeted advertising involves only showing ads in regions where potential consumers are located. This strategy also improves their marketing and advertising ROI.

2023 88

2023 Consumer Goods Advertising Customer Experience 88

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

7 Shifts

JULY 10, 2020

Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. Advertise! ?? Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

JANUARY 21, 2021

Like the QR code, DRV codes are designed to scan unique codes using a smart phone’s camera or an app to guide a user to a specific action. While the QR code has been invaluable in the move to contactless service, it has one big flaw. Attracting Customers. Social Distancing Solution.

Advertising 139

Advertising Social Media Technology Customer Experience 139

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. Offer a Wi-Fi Exchange. tweet this).

2020 95

2020 Marketing Email Marketing Social Media 95