Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. Whether you’re a new business in your area or just trying to excite your regulars all over again, coupons can be a great way to reach out.

Coupons 148

Coupons Advertising Customer Service Point of Sale 148

7 Shifts

OCTOBER 22, 2024

72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. The good news is there are plenty of ways to engage in local marketing, both online and offline. You can also add a coupon or limited-time discount to encourage immediate visits.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Indoor Media

JUNE 17, 2020

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Modern Restaurant Management

DECEMBER 13, 2019

Postal Service Office of Inspector General worked with Temple University to conduct a neuromarketing study that concluded that direct mail outperforms digital media when it comes to engaging with the consumer, getting them to recall what they’ve seen and ultimately, when it comes to them actually making a purchase.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Indoor Media

DECEMBER 21, 2017

IndoorMedia’s CEO, Doug Endsley, started his career working in fast food and moved on to found the nation’s largest in-store advertising company. I’m sure you know how important making profit is, but you may not understand how exactly to measure the return on investment (ROI) for a coupon advertising campaign.

Coupons 78

Coupons Advertising Point of Sale Consumer Goods 78

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

ChowNow

SEPTEMBER 16, 2020

The COVID-19 pandemic has fundamentally changed both restaurant operations and consumer behavior. Restaurant owners need to be proactive in generating awareness, appealing to consumer demands, and driving sales in order to remain profitable. You can take it one step further by placing paid advertisements.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

7 Shifts

AUGUST 18, 2024

Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base. This will give you a good idea of their product and service. An alternative is to buy an existing bar that is up for sale.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Indoor Media

AUGUST 17, 2017

Think that coupon advertising is obsolete in the digital age? While many assume that deal-hunters and coupon-clippers are the only ones looking for a bargain, according to a survey by Visa, 72 percent of Americans who earn more than $125,000 use coupons. Think again. What does this mean? Loyalty Cards. Online Presence.

Coupons 78

Coupons Advertising Loyalty Program Consumer Goods 78

Indoor Media

AUGUST 18, 2020

Coupons for auto repair service are a proven, profitable way to do just that. By offering a coupon discount on service, you can reach these consumers and generate big bucks for your shop. 4 Steps to Create Effective Coupons for Auto Repair Service. Create Your Coupon. Choose a Trusted Coupon Advertising Program.

Coupons 140

Coupons Advertising Customer Service Consumer Goods 140

Indoor Media

SEPTEMBER 2, 2020

Have you ever thought about posting your auto repair coupons online? If you’ve done even a little bit of research, you’ve probably noticed that few coupon sites accommodate small businesses. Coupons.com , RetailMeNot.com , and the like primarily distribute coupons for consumer packaged goods and big-box retailers.

Coupons 109

Coupons Advertising Small Business Customer Experience 109

Indoor Media

OCTOBER 15, 2020

For many, the major drawback of advertising is the cost. Some people believe it will be too expensive to advertise their business, or that their specific audience doesn’t need to be reminded they exist. Often, one of the best places to advertise are grocery stores. Neither attitude is going to bring in any business.

Coupons 149

Coupons Advertising Food Supply Customer Experience 149

7 Shifts

JUNE 16, 2024

How do you create a good restaurant marketing strategy? These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Indoor Media

NOVEMBER 5, 2020

Repetition is one of the cornerstones of any advertising campaign and especially important in today’s world of one-second pop-ups and social media hungry short-term memories. That being said, we have to think about exposure as well, which is essentially the presentation of your advertisement.

Advertising 148

Advertising Coupons Consumer Goods Customer Service 148

Indoor Media

JANUARY 1, 2018

Six months ago Rick invested in register tape advertising for his restaurant. Much to his surprise, Rick’s offers aren’t nearly as good as he thought they were! To be effective, a coupon advertisement must have a compelling and profitable offer, displayed in a way that is eye-catching and easy-to-read.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Indoor Media

AUGUST 29, 2017

Consumers can’t resist a good deal, and they are always open to trying something new when given the chance. Give consumers a coupon, and they are more likely to use it at your restaurant; with any luck, they will be impressed by your food and service and return. How much savings can be seen on a grocery store coupon ad?

Coupons 78

Coupons Advertising Consumer Goods Customer Service 78

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

The Rail

AUGUST 28, 2024

Online advertising, such as targeted social media ads and contextual advertising, can also attract attention to your business. You could come up with interesting offers such as discounts on the menu, free treats, or coupons for future visits. These types of promotions are effective in attracting attention to new establishments.

Loyalty Program 219

Loyalty Program Customer Service Social Media Coupons 219

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Ever noticed a welcoming, wafting smell of fresh-baked goods the minute you walk into a store?

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. Try to — objectively — anticipate their first impression of your advertisement, then imagine their third. Advertise Locally.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. The good news is there are plenty of hacks to get you where you want to go. One of the best ways to advertise is simply through word of mouth.

Advertising 148

Advertising Small Business Coupons Customer Service 148

Indoor Media

OCTOBER 19, 2017

And, despite the fact that you probably understand the importance of marketing and advertising, more often than not these efforts are overlooked. Advertising is a broad term that involves many activities, including marketing, promotions, public relations, and online efforts. Think again. Build Your Online Presence.

Small Business 78

Small Business Advertising Social Media Coupons 78

Indoor Media

NOVEMBER 15, 2017

Auto shop advertising campaigns demonstrate that you are an anchor of your local community. Without marketing and advertising, it’s tough to spread the word about your great business and bring in new customers. Here are 4 auto shop advertising campaigns that are sure to win over customers—and turn them into loyal brand advocates.

Advertising 78

Advertising Social Media Coupons Email Marketing 78

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Small Business 78

Restaurant365

MARCH 3, 2022

In fact, personal savings rates stayed above pre-pandemic levels allowing many consumers to build up a financial cushion, which could positively impact on consumers’ current and future financial decisions – including upcoming travel choices. It can be anything from a 20% coupon to simply a free appetizer or dessert.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Indoor Media

MARCH 26, 2018

From business casual to “no-wrinkle” fabrics, consumer habits don’t rely on dry cleaning as heavily as they used to. While you may not have control over what people wear to work, advertising is well within your control. Even in an overcrowded market, effective advertising can make your business stand out.

Advertising 78

Advertising Coupons Consumer Goods Small Business 78

Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. "Not a good idea." makes it easy for guests to support local restaurants. .

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Indoor Media

JULY 26, 2018

Whether your restaurant is independently owned, part of a regional restaurant group, or a nationally franchised location, you’re continually looking for ways to improve service, boost sales through marketing and advertising, and run a profitable operation. Who doesn’t love a good deal? Enter grocery store receipt advertising.

Serving 78

Serving Coupons Social Media Fast Casual 78

Indoor Media

JANUARY 14, 2021

Facebook Post from The Good Batch. Post a Coupon . Whether you post a coupon code or image-based coupon, create an ad that users can redeem in-store or online for a discount. You can combine this with a print coupon, which can help boost your promotion or even redirect people to your social media platforms.

Social Media 88

Social Media Small Business Coupons Advertising 88

Cheetah

JANUARY 13, 2022

In the world where consumers are bombarded by options, competition is fiercer than ever. In business terms, a good program will increase targeted retention, driving more revenue and decreasing acquisition costs. Good brand loyalty apps make it easy for members to understand their earnings and review their purchases.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Indoor Media

AUGUST 2, 2017

Even when business is good, this is on the minds of most restaurant owners. Those are the same people who will be spreading the good word to their friends through online social shares, tweets, and hashtags – so get out there and rub elbows with them! The right kind of marketing and advertising can set you apart from the pack.

Coupons 78

Coupons Social Media Advertising Customer Service 78

Indoor Media

NOVEMBER 30, 2017

This means your advertising tactics need to focus on auto repair winter specials that entice drivers to come out of hibernation. Here are three ways to advertise your auto repair shop during winter, attracting extra vehicle owners throughout the cooler months. So how do you keep customers active during the fall and winter seasons?

Coupons 78

Coupons Social Media Marketing Advertising 78

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Maybe it's great food, a good happy hour, or an attractive atmosphere. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221