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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

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Welcome to the Digital Advertising 101? Series!”

Indoor Media

Digital advertising has become a practically mandatory element of marketing. This article, and our series of posts about digital marketing, will guide you through actionable steps you can take to knock your digital marketing out of the park! Measuring the success of advertising relies heavily on your expectations.

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How To Start a Cleaning Business: A Step-by-Step Guide

Sling

In this article, we discuss how to plan, prepare, and, finally, go to work in your own cleaning business. You can find resources and gain experience by reading articles online, talking to people who already work in the cleaning industry, or getting a job at an existing company. Build a free website. Start a Facebook page.

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A Guide to Yelp for Restaurant Owners

Indoor Media

” It wasn’t until 2005 that Yelp launched the first website version that looked somewhat like the Yelp of today. In addition, 503,000 different businesses are paying for advertisements on the platform. Every restaurant should have an online presence that includes at least an official website and a maintained Yelp page.

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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. Link your official website in the space provided. Social Media Management The bulk of your efforts on Instagram will be concentrated into social media management for your restaurant. Tip: Never delete negative comments.

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Seven Tips on How to Use Facebook Ads for Restaurants to Get More Customers

Modern Restaurant Management

This article will explore seven tips on using Facebook Ads to increase your market share of customers. You can’t just have a well-optimized company website that follows the latest web development trends anymore. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.