Modern Restaurant Management

SEPTEMBER 3, 2021

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. Location-Based Advertising (LBA) Techniques. A Few Caveats.

Advertising 495

Advertising Marketing Coupons Customer Service 495

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

The Salt

FEBRUARY 4, 2025

A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12.

Advertising 132

Advertising Sourcing 132

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

AUGUST 21, 2024

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

Loyalty Program 473

Loyalty Program Advertising Point of Sale Customer Service 473

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Either way, don’t forget to advertise about your party partnership.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

APRIL 25, 2022

More word-of-mouth advertising : Word-of-mouth advertising is one of the best and cost-effective forms of advertising that help businesses in promoting their offerings. If you can satisfy the needs and desires of your customers fully, they will do word-of-mouth advertising in return.

Loyalty Program 546

Loyalty Program Advertising Point of Sale Customer Service 546

Restaurant Business

JUNE 13, 2025

Continue to Site >>> Menu DoorDash completes acquisition of reservations platform SevenRooms Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging (..)

Reservations 199

Reservations Leadership Advertising 2025 199

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Customer Experience 520

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. Last mile similarly applies when looking at the advertising industry. Or all of those?

Advertising 474

Advertising Consumer Goods Transportation 2022 474

Modern Restaurant Management

NOVEMBER 14, 2024

" As we head into 2025, Rose anticipates more operators will look to data when problem solving. "In "In addition to focusing on loyalty programs, operators are increasingly savvy about optimizing their store portfolio.

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Modern Restaurant Management

FEBRUARY 8, 2021

Facebook and Instagram are powerful advertising tools for any restaurant wanting to reach people in their community or tourists traveling through their area, whether to increase indoor dining numbers or, in today's climate, driving more pickup and curbside orders.

Social Media 539

Social Media Advertising Online Ordering Travel 539

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents. Once you decide to throw a party, you’ll want to start working on your marketing strategy.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

FEBRUARY 1, 2023

The key here is in understanding the two types of advertising – traditional v. Traditional job advertising allows you to have a fixed budget while using old job data to inform decisions as to where to post your jobs. Programmatic job advertising takes a profile-driven data approach. Positioning is key to job advertising.

Hiring 474

Hiring 2023 Advertising Recruiting 474

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. It’s essential to adopt sound marketing strategies for your in-house food delivery business. Mention In-House Delivery on Your Site.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

AUGUST 18, 2020

We advertised in local papers, supporting youth sports and wrapping our vehicles. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business. We continued to advertise and market our food, focusing specifically on takeout and delivery to drive business.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

AUGUST 3, 2022

It's a natural feeling to want to be off to the races and immediately start advertising, but all this will do is make you spend quite a bit without a proper understanding of what your loyal followers are actually looking for.

Advertising 519

Advertising Social Media Marketing Operations 519

Modern Restaurant Management

MAY 1, 2024

"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. By not investing in in-game advertising, QSR brands have (most likely without knowing) way underreached and underserved this customer segment. And it’s not trivial. And that’s my nugget in a wrap!

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Then last week, DoorDash revealed that it had acquired Symbiosys, an ad tech startup that will allow restaurants to advertise themselves on places like Google, TikTok, Instagram and Snapchat. Is that a good thing for restaurants?

Leadership 179

Leadership Advertising 2025 Reservations 179

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

NOVEMBER 8, 2023

Often, the gap between the kind of guest experiences being advertised is different from the experiences provided. Spending on a fancy marketing campaign does not guarantee success; it is an instrument to advertise your business, not to advertise what you cannot deliver. Marketing is not magic. So how do we close the gap?

Recruiting 474

Recruiting Guest Recovery Advertising Food Supply 474

EATER

NOVEMBER 21, 2024

All this talk about seed oils has more customers wondering where they’re used, which is leading some restaurants to be more transparent about their ingredients and advertising themselves as not using seed oils in order to lure customers. How are restaurants like Carbone responding to seed-oil panic?

Advertising 329

Advertising Influencer 2023 2022 329

Modern Restaurant Management

OCTOBER 22, 2021

Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook. But if you can post some photographs of your customers enjoying your food, that’s a quick and easy way of advertising your brand. Create some enticing advertising copy and then let Facebook Ads take care of the rest.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JUNE 8, 2021

These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. Small restaurants can’t out-spend Uber Eats or Grubhub on national advertising, but they can target local customers and send them unbeatable offers to incentivize direct orders.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

MARCH 5, 2020

In addition to its stringent data privacy requirements, GDPR requires covered entities to implement appropriate technical and organizational measures to protect the security of the personal data they possess and process.

Restaurant Law 596

Restaurant Law Small Business Customer Service Online Ordering 596

Restaurant Technology Guys

FEBRUARY 10, 2025

Title: Revolutionizing Restaurant Advertising with Finch: A Deep Dive into Digital Media for Venues In todays fast-paced, ever-evolving world of technology and digital media, restaurants are finding themselves navigating new terrains to engage with customers more dynamically.

Advertising 122

Advertising Technology Presentation 122

Modern Restaurant Management

DECEMBER 21, 2020

Digital advertising will become high priority. Whereas TV was a big part of the advertising mix for national chains and larger regional chains, the shift to off-premise will force restaurant brands to much more heavily lean into digital advertising channels than ever before.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Restaurant Business

JUNE 12, 2025

Continue to Site >>> Menu Coco Robotics raises $80M to scale up autonomous delivery fleet Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging (..)

Delivery 167

Delivery Leadership 2025 Advertising 167

Restaurant Business

JUNE 13, 2025

Continue to Site >>> Menu Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains (..)

Operations 204

Operations Leadership 2025 Fast Casual 204

Modern Restaurant Management

APRIL 4, 2025

This can be done through advertising and public relations portals. Of course, with advertising, you can convey exactly how you want your message relayed to the general public. This hurt the business bad and the restauranteur ended up closing their doors. And marketing is extremely important with guiding people to your location.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials.

Loyalty Program 391

Loyalty Program Seasonal Menu Advertising Customer Experience 391

Restaurant Business

NOVEMBER 5, 2024

Traffic at the fast-casual chain fell 3.5% in the most recent quarter, but management is banking on a sales rebound from kiosks and unit growth.

Advertising 246

Advertising Fast Casual Casual Management 246

Modern Restaurant Management

APRIL 28, 2022

Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. Provoke Insights conducted a 15-minute survey among 1,500 Americans between the ages of 21 and 65. The study was in-field from March 1-10, 2022.

Food Supply 471

Food Supply Magazine Advertising 2022 471