Perkins and Huddle House aim for revivals with boba, smash burgers and drive-thrus
Restaurant Business
JUNE 11, 2025
When we spoke to younger customers, we found that Perkins is just not as relevant,” said Ascent CEO James O’Reilly, who joined the company in 2023. A rendering of Perkins Griddle & Go fast-casual concept. News food drink Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
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