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MRM Research Roundup: Mid-December 2020 Edition

Modern Restaurant Management

The 2020 holiday season may not offer the same gatherings, parties and hoopla of years’ past, but diners are making sure it is still filled with amazing food. 22 percent of customers are looking to buy restaurant merchandise. Except for Los Angeles, none of these other major markets cracked the top five last month.

2020 167
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Ultimate Restaurant Website Design Guide for Beginners

7 Shifts

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. For example, Shopify’s app store lets you connect more than 90 CRMs and 600 marketing tools to your website.

Design 397
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MRM Research Roundup: Mid-April 2020 Edition

Modern Restaurant Management

The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines. Since then, gift card sales have declined, but online ordering and merchandise sales have both increased steadily: Online orders have increased 50 percent week-over-week for the last three weeks.

2020 196
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Inside the Starbucks Collectors Cup Market, Where a Single Tumbler Can Sell for Nearly $2K

EATER

The pandemic and social media have fostered an intense level of commitment from collectors, as well as fraudsters creating fake cups Most people who love Starbucks are in it for the drinks. Which means that collectors have to visit the stores or make a foray into a secondary market that is both thriving and competitive.

Marketing 128
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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Website. Your online presence is almost as important as your restaurant itself.

2020 222
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Promoting Breast Cancer Awareness Month in Your Cafe or Restaurant

Ken Burgin

Make plans to share with customers in your venue, on social media and through your email communication. In previous years, fund-raising lunches were held – this is more difficult in 2020 but there can still be raffles and donations. It’s an issue for women and for men. If you’re making deliveries, include a flyer.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. Consider things like merchandise sales, inventory sales, or private cooking lessons. Social Distancing” and “Flatten the Curve” are more than buzz words of 2020.