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How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

From a consumer perspective, this means not only that food is more expensive across the board, but also that restaurant prices are rising at a higher rate than grocery-store prices, which might make going out to eat a less appealing option than dining at home. Rewards for Loyalty. If current projections from the U.S.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Since the first panic-inducing months of the pandemic in 2020, the restaurant industry has proven to be far more resilient than people would have expected. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

Restaurant operators have faced stiff headwinds since 2020, with a near-constant swirl of inflation, supply chain and labor challenges. But if last year was any indicator, restaurant operators are on the road to relief in 2024. Here’s how restaurant operators can evolve with them. Coffee in 2023.

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Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. There are only 4 months of 2020 left where you can push your restaurant’s marketing hard and set yourself up for success going into 2021. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now.

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Restaurant Insiders on 2020 Lessons Learned, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Here are their responses. Click here for part one. Scott Lawton, CEO and cofounder at bartaco. Barry McGowan, CEO Fogo de Chão.

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