Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

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Social Media Marketing SEO 2025 251

Modern Restaurant Management

JANUARY 30, 2025

.” To discuss the firm's growth, the evolution of food marketing and its future, Modern Restaurant Management (MRM) magazine reached out to Alan A. Social media platforms such as Instagram and TikTok now dominate, enabling brands to connect directly with consumers through personalized, engaging content.

Social Media 386

Social Media Innovation Sustainability Marketing 386

The Rail

OCTOBER 25, 2024

Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. 5 Social Media Marketing Tips for New Bars and Restaurants Be Consistent The first thing you need to do as a new bar or restaurant is to ensure you’re posting regularly on social media.

Social Media 130

Social Media Customer Experience Bar Customer Service 130

Modern Restaurant Management

OCTOBER 29, 2024

This is where social media is uniquely positioned to help restaurants win big. ’ This strategy is rooted in listening to our consumers and showing up authentically in the spaces they take an active part in,” Lauren Morton, Wendy’s Manager of Social & Partnership Engagement Strategy.

Marketing 448

Marketing Advertising 2024 2023 448

Modern Restaurant Management

JUNE 3, 2025

While it's crucial to stay informed, stepping back and allowing experts to take charge can be key to overcoming these challenges. Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

JUNE 16, 2025

That’s a meaningful shift in take-home pay for many restaurant professionals. Income tax withholding on those tips would change, but both employers and employees would still require FICA (Social Security and Medicare) contributions. For front-of-house employees, the incentive to opt out of tip sharing could grow stronger.

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Front of House Back of House Operations Restaurant Law 341

Modern Restaurant Management

APRIL 4, 2025

The third location started out as an upscale burger bar, but it just wasn’t connecting with the neighborhood so Murray recalibrated. Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more.

Social Media 221

Social Media Customer Service Customer Experience Influencer 221

Modern Restaurant Management

MAY 30, 2025

Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. So, whether you're chatting with them on social media, helping them out through a live chat, or responding to an email, you should make it feel like a genuine conversation.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

DECEMBER 18, 2024

. – Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage. The restaurant sector is poised for a seismic shift as AI integration takes center stage.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

JUNE 11, 2025

That’s where family-run businesses often stand out. They want to support brands that feel real, socially responsible, and aligned with what they care about. According to one survey, nearly 30 percent of Gen Z are more likely to buy from brands with a social media presence. That kind of connection is powerful.

Marketing 252

Marketing Social Media Customer Experience Consumer Goods 252

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Restaurants should advertise what precautions they're taking to keep people safe. Here are their insights. Impressions are everything.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JUNE 20, 2025

For a deeper dive into this trend and how it presents opportunities for restaurants to enhance their family-friendly appeal, Modern Restaurant Management (MRM) magazine reached out to Matt King, President and COO of Legal Sea Foods, and Paul Snyder, General Manager at Morimoto Asia. How are kids' menus evolving?

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Menu Dietary Restrictions Social Media Catering 252

ChowNow

FEBRUARY 28, 2025

To get the timing right, you need to send out emails at strategic moments, such as: After a first order: Send a welcome email thanking the customer, followed by a series of other emails reminding them to order again and then other ways they can place orders with your restaurant. can boost traffic.

Ordering 195

Ordering Email Marketing Social Media Online Ordering 195

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

APRIL 4, 2025

Online reputation management for restaurants is all about paying attention to your restaurants digital reputationand taking steps to shape that conversation. Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.

Management 195

Management Management Social Media Online Ordering 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022. It needs to be visible to casual browsers who simply won’t take the time to download information that should be easily accessible.

2022 532

2022 Marketing Email Marketing Social Media 532

ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

ChowNow

FEBRUARY 7, 2025

Creating a sense of urgency with time-sensitive promotions and specials encourages customers to spend more in the moment, fearing theyll miss out if they dont act fast. Sell More, Showing Social Proof People are more likely to order something when they see that other customers tried it already and loved it.

Ordering 349

Ordering Online Ordering Loyalty Program Customer Experience 349

Modern Restaurant Management

DECEMBER 31, 2024

2025 Culinary Trends Ingredients on the Rise Takes On Tahini Known for its richer and toastier flavor, black tahini will be featured on menus with versatility ranging from black tahini noodles and black tahini ice cream to tahini lattes and cocktails on the beverage side. That’s where the NEXT Flavor Report comes in.

Beverage 451

Beverage 2025 Fine Dining Guest Recovery 451

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.

Franchise 221

Franchise Franchising Social Media Influencer 221

EATER

MARCH 27, 2025

The Vox Media Insights and Research team surveyed over 2,000 U.S. population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. A study was commissioned by Eaters editorial leadership, with surveys from Bastion Agency.

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Social Media Fine Dining Online Ordering Dine-in 225

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Reviews are social currency, and they do more than just build trust with potential customersthey also signal to Google that people are visiting and engaging with your restaurant.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." Unique tableside services at a variety of restaurants are taking the experience factor to the next level. "Showcasing the WOW factor is key," Lucas Bumba, General Manager of Nisos Prime, explained. "We

Back of House 340

Back of House Customer Experience Customer Service Hospitality 340

Modern Restaurant Management

DECEMBER 20, 2023

Taking advantage of the buzz surrounding national food holidays and the abundance of fresh, seasonal offerings generates excitement and a sense of urgency among new and existing guests. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters.

Customer Experience 495

Customer Experience Innovation Social Media Seasonal Menu 495

Modern Restaurant Management

MAY 28, 2021

It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 547

Social Media Website Management Mobile Ordering Food Order 547

Modern Restaurant Management

MAY 8, 2025

Modern Restaurant Managment (MRM) magazine reached out to Shannon O’Shields, VP of Marketing at Rubix, to learn more on how anti-texture is redefining mouthfeel, why it's so important , and what restaurants can do to capitalize on this growing trend. A leader in innovative beverage textures in the foodservice segment is Starbucks.

Social Media 251

Social Media Beverage Influencer Innovation 251

ChowNow

FEBRUARY 12, 2025

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Behavioral Patterns: How often do your customers dine out?

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

AUGUST 3, 2021

Every town has different restrictions–from limited options like parking lot cabanas for outdoor-only dining to full, open indoor dining–and many people have varying degrees of comfort dining out. Create and/or cultivate your social media presence as well. Build Social Proof. Keep it Fresh.

Customer Experience 540

Customer Experience Social Media Email Marketing Online Ordering 540

Modern Restaurant Management

JANUARY 28, 2022

Without a well-thought-out brand, your business name and logo have no value at all. What makes you stand out from the competition? But if you want your company website to stand out even more, there are other options. So emulating what's out there won't always cut it. Use Social Media to Promote Your Business.

Social Media 530

Social Media Small Business Advertising Food Order 530

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Here are five essential steps you need to take for a successful restaurant pre-launch. in earned media value for every $1 spent on influencer marketing.

Fine Dining 522

Fine Dining Marketing Social Media Influencer 522

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 495

Social Media Website Management SEO Customer Experience 495

ChowNow

MAY 2, 2025

Running a restaurant is one of the most rewardingyet riskyventures out there. Lets take a closer look at the leading causes of restaurant failure and see how you can avoid making the same mistakes at your restaurant. Before you do anything like sign a lease or hire your wait staff, take the time to do real market research.

Email Marketing 195

Email Marketing Social Media Cash Management Customer Service 195

ChowNow

MARCH 21, 2025

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Climate & Seasonality: Does the weather impact what people order or when they dine out? Behavioral Factors: How Do Your Customers Dine?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195