Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022. It needs to be visible to casual browsers who simply won’t take the time to download information that should be easily accessible.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 21, 2025

In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders. Next, take a look at your menu.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 28, 2025

The next step to optimizing your online presence is to take advantage of SEO so more customers find you. Leverage Local SEO to Get Found Local SEO (search engine optimization) is how customers in your local area find you online. Here are two ways to make a big impact on your local SEO.

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2025 Email Marketing Social Media Loyalty Program 195

ChowNow

JUNE 6, 2025

This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JUNE 6, 2025

If you don’t stand out from the sea of options for diners, you may not bring enough guests through the door to stay afloat. While images can excite the senses, video takes it a step further with sensory appeal that words and photos can’t match. Then, when they want to dine out, your restaurant is at the top of their mind.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

ChowNow

FEBRUARY 12, 2025

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Behavioral Patterns: How often do your customers dine out?

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 1, 2022

But is it so simple to stand out from the crowd in 2022? Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Extra side, desert, take-home dressing, etc. Blaze Bullock, SEO Strategist, Blaze Digital Marketing. Restaurants should advertise what precautions they're taking to keep people safe.

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Marketing Social Media Food Safety Email Marketing 585

ChowNow

FEBRUARY 7, 2025

To get the most out of your marketing budget, be very clear with your goals. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 28, 2021

It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

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Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now.

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Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 28, 2024

For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.

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Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 10, 2020

The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. Take a Measured Approach. Reassess your SEO strategy and see where improvements can be made. But be ready, how will you stand out?

Hospitality 518

Hospitality Marketing Social Media SEO 518

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Check out these six different channels that will define your restaurant’s marketing moving forward. There is a variety of restaurant technologies out there to help. More than simple access to an online menu, they can be used to: Follow your social media. Social Media. Mobile Menus. Redirect to your website.

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2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

DECEMBER 10, 2021

Providing top-quality food and service should remain your restaurant’s foremost priority, but you also need to get the word out and attract new customers. While you are waiting to be seated, the hostess fans out a deck of cards containing four jokers. Train your staff to build other taking points. Net result?

Marketing 567

Marketing SEO Front of House Website Management 567

Goliath Consulting

JANUARY 1, 2020

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

Social Media 230

Social Media 2006 2016 Website Management 230

Modern Restaurant Management

JANUARY 10, 2023

TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Leverage SEO techniques so your restaurant shows up in search results on the app. How does it differ?

Marketing 531

Marketing Social Media Small Business Cash Management 531

ChowNow

MARCH 21, 2025

Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Climate & Seasonality: Does the weather impact what people order or when they dine out? Behavioral Factors: How Do Your Customers Dine?

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

MAY 27, 2022

Well, keep reading this article to find out exactly how to incorporate images into your promotional emails. So make sure you either hire a professional photographer or use a high-quality in-house photographer to take pictures of your dishes. JPEG: JPEGs are low quality, but are more compressed and take up less space.

Email Marketing 508

Email Marketing Marketing SEO Social Media 508

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Make the check out process simple and easy.

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Ordering Mobile Ordering Online Ordering Email Marketing 195

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Additionally, local marketing helps restaurants stand out by targeting specific audiences within their immediate area. Use local keywords in your social media posts, too.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

OCTOBER 9, 2020

Here are six steps to take before opening any restaurant website builders. Restaurant website design: Taking a DIY approach vs. hiring a web development team Consider whether you want to build your restaurant's website or hire someone to do it for you. Check out this example from Barcelona Wine Bar for inspiration.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

JUNE 23, 2023

Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action. Yet, there is nothing common about your specific brand.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

AUGUST 12, 2021

In that sense, make sure to double-check your NAP across the web to ensure its consistency and accuracy, as this directly influences your SEO ranking and search visibility. Engagement on Social Media. The key is in the way they handle their social media. Loyalty Rewards. Push Notifications.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

APRIL 25, 2025

With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. So why does it work? The more touchpoints you use, the faster your restaurant email list will grow.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

OCTOBER 31, 2019

Strong enough to take the risk and I commend you!, If you are struggling with content for social media, running a contest can spur photographic masterpieces. Social Media Integration. Maybe someone wants to showcase your menu to their friend, add a social media sharing icon via AddThis. Focus on SEO.

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SEO Social Media Email Marketing Point of Sale 319

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. The restaurant industry is also not shying away from taking advantage of this opportunity on Instagram. You can also use them to highlight the reasons why people should check out your restaurant. Make Use of Instagram Story Highlights.

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Marketing Influencer Social Media Food Supply 493

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. The same is true of videos.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Next Restaurants

AUGUST 5, 2021

Since people nowadays take YouTube as one of the major information sources online, having a channel about your restaurant will help you reach out to a broader audience. Using food bloggers to review your restaurant will significantly help you connect to new audiences as well as attract them to check out your place. . Conclusion.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Social Hospitality: Restaurants

AUGUST 8, 2021

Social proof is the idea human beings are conditioned to copy the actions of other people with whom they relate. Adult’s choices are influenced by the people in their social circles. Adult’s choices are influenced by the people in their social circles. In this way, reviews will also help with SEO.

Social Media 244

Social Media SEO Influencer Magazine 244

7 Shifts

OCTOBER 23, 2020

These social networks don't have the capabilities your restaurant needs to become an online business. Cons: Creating your website can take up a lot of time out of your busy schedule. With so many website designers and developers out there, how do you know whom to trust?

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

MAY 31, 2024

To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools.

2024 221

2024 Marketing Email Marketing SEO 221

The Rail

DECEMBER 12, 2024

Lets explore how you can use relocation to take your brand to the next level, ensuring your move becomes more than just a change in scenery. Take the opportunity to make sure that your new visual identity matches your business goals. Optimizing local SEO will help bring in new customers who may not have known about you before.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Social Hospitality: Restaurants

MARCH 27, 2020

Let’s focus on steps you can take to market your hotel or restaurant during the coronavirus crisis. There’s still an audience out there that will eventually re-engage with your brand; the key is to connect with them. With so many employees out of work, now would be the perfect time to reward their loyalty.

Hospitality 454

Hospitality Marketing Travel Hotels 454