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Below, we examine how small restaurants can leverage their strengths into a competitive edge, offering practical, community-driven strategies that go beyond general advice. Whether it’s a loyalty program, a seasonalmenu, or a community initiative, every change tends to pass through multiple departments and approvals.
Higher Menu Prices To offset rising costs, restaurants may raise menu pricesespecially for dishes that rely heavily on imported goods. Supplier and Menu Shifts Some restaurants may respond by sourcing more ingredients domestically. Supplier and Menu Shifts Some restaurants may respond by sourcing more ingredients domestically.
With 73% of the US population active on social media, it’s one of the easiest ways to reach new customers, show off your food, and drive more direct orders—especially among younger generations who discover new restaurants by scrolling their feeds, not searching Google Maps. Where do you start? Here’s what makes it so effective.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Thats not a solid foundation for making smart, scalable business decisions. Ordering data includes more than just what gets sold.
With the rising costs of goods, consumers growing more conscious of spending habits, and private equity-backed brands popping up in communities large and small, mom-and-pops are in danger of adding to the failure statistics. Scalable solutions like self-service kiosks and predictive analytics are transforming the way smallbusinesses operate.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Or adjust your staffing schedule based on peak ordering times?
You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. It's an active marketing tool.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025. Most & Least Expensive Orders (spoiler alert: not what you would expect!)
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features rewriting the rules of seasonal marketing, snack wrap traffic driver, GLP-1 use impact on F&B, and restaurant marketing challenges. That drop doesn’t signal declining interest, but rather signals smarter planning.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If and get a free chilled meal to take home.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
But without a clear budget, your restaurant risks losing customers to competitors who consistently promote their business. In this guide, youll learn how to create a budget that works for your business without overspending or second-guessing every decision. Increase sales by promoting high-margin menu items and special offers.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
A bar is a profitable business option if you’re looking to enter the food industry. Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Did you know that just 1 oz.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
Are your regulars ordering the same drink and entree every time they come in? For example, dont host a parking lot cookout if your parking lot is relatively small or you share the spaces with other businessesalthough it never hurts to ask if they would like to participate in the event and promote their store.
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
More recently, as chefs have been working up seasonalmenus to highlight local specialties and homegrown bars have been remixing native spirits, Sri Lanka drew millions of tourists in 2024 , announcing the islands comeback on the global stage after a few years of economic uncertainty.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. That includes the ingredients and packaging for your menu items, but not things like rent and payroll.
This guide will help you tackle both of these issues, so you can understand the power of small, data-driven adjustments, along with straightforward steps on how to achieve them. Knowing the true cost per serving means you’re not guessing where to set menu prices. It’s the foundation of knowing your actual food cost.
Once you have your CLV, you can then use it to guide your marketing budget, set realistic revenue goals, and prioritize the guests who drive your business. Instead of focusing on a single order or check size, CLV zooms out. One diner comes in once, orders a $20 pie, and never returns. Let’s say you run a neighborhood pizza shop.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. percent from 2025 to 2033 and reach US$ 345.6
Finding a well-rounded bar manager can be the determining factor in the success of your business. They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. How would you improve or refine our current drink menu?
Food Costs (COGS) Your food costs, or cost of goods sold (COGS), include everything that goes into producing your menu items, including: Recipe ingredients Beverages Condiments Disposables, like to-go containers, straws, and napkins Tracking your food costs percentage helps you understand how much of your revenue is being spent on your menu.
Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. From smarter hiring to prepping for busyseasons, were sharing strategies that work across small bistros and bustling chains alike. Small perks go far too.
Because of this perception, many restaurant owners feel like running an influencer marketing campaign is a risky gamble: you give away free or heavily discounted food, cross your fingers, and then hope for a post that drives new business. Here’s how to track your influencer campaign to help your business grow.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries. Go to the Google Business page and claim your restaurant.
These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take online orders.
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
From small towns to bigger cities, you’ll find spots that have been serving for years alongside newer places gaining attention. 30 – Hog Heaven BBQ Source: Hog Heaven BBQ Hog Heaven BBQ in Laurel is a local go-to for classic Southern-style barbecue, served from a small spot on Ellisville Boulevard.
Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing.
From small roadside joints to well-known neighborhood spots, BBQ has become part of the state’s culture. The brisket and ribs are juicy and well-seasoned, and they pair well with sides like baked beans, potato salad, and fried Brussels sprouts. The food is packed with seasoning, and the portions are generous for the price.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
But learning how to make his wife a great bagel ended up creating a business, Jeff’s Bagel Run, which now has 15 locations and is franchising. The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. The couple began to build a slow and steady business. We’d sell out.
Whether you’re a local or just passing through, you’ll find plenty of places serving slow-cooked favorites with rich flavor and bold seasoning. The meats are seasoned with house dry rubs and slow-smoked over wood for up to 14 hours. The menu also includes creative items like St. Louis-style pizza topped with smoked meat.
Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. Theyve either dined with you, placed online orders, or want to hear about upcoming events and menu items. Lets learn how to grow your email list with the assets you already have.
From small towns to busy cities, you’ll find local spots that have been serving for years, often with smokers running all day and recipes passed down through generations. Ribs are also a popular choice, praised for their tenderness and steady seasoning. Barbecue is a big part of Georgia’s food culture.
Whether you prefer a small roadside shack or a busy city joint, there’s a good mix here. Known for wood-smoked meats prepared in small batches, the restaurant sticks to the motto “Slower is better.” The menu covers a wide range of barbecue staples, and the portions are generous for the price. . #28
The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.
With the right strategy, you can reduce expenses and strengthen your business at the same time. In the restaurant business, operating costs are the day-to-day expenses required to keep your doors open and your kitchen firingeverything from rent to payroll to the packaging your to-go orders go out in.
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