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Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
What is the ongoing goal for all restaurant owners and managers? Whether that be via restaurant operations, menu improvements, or services, there are quite a few criteria that restaurant owners constantly juggle to create the perfect balance. Another important marketing tactic, which is a necessity in modern times, is having a website.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
It's important for operators to ensure they are abiding by the law and compensating the creators and rights holders. What should restaurant operators know about music licensing? Why do you think so many operators are unaware of licensing fees? Are there licensing scam schemes operators should be aware of?
Cashless payment systems will encourage more point-of-sale system attacks Point-of-sale systems are a foundational component of a restaurant’s daily operations. QR codes, for their part, can be exploited through phishing schemes, where hackers create fake codes to direct users to malicious websites.
Whether youre an independent operator or part of a small chain, visibility is everything. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Even if your food is incredible, youre not operating in a vacuum.
Most restaurant operators go with monthly, weekly, or bi-weekly schedules. While it’s simpler for restaurant management, it can lead to cash flow problems for smaller restaurants if they don’t keep their books properly balanced. However, daily payouts may be a bit of a nightmare for management when it comes to tips.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Time Management: 80% of tasks completed often come from 20% of the effort. The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year. or Is there anything we can do better?
To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. To keep guests coming back, operators must provide a value proposition where convenience, quality, and personalization are all part of the equation. Have guests’ needs changed?
It’s time to stop chasing the latest trends and double down on strategies that ensure technology and operations seamlessly work together to improve customer satisfaction. Start with areas where AI can make a measurable impact, such as inventory management or targeted promotions.
Check a company’s website to see what work they specialize in. Call the company and ask management to explain how they work and how many restaurants they have cleaned over the years. Experienced Supervisors Every good restaurant owner knows the importance of experienced managers in maintaining the quality of your restaurant.
. “We are not only seeing the continued use of social for search this year, but also the rise of AI search engines like ChatGPT and community websites like Reddit, which are taking market share away from traditional search engines,” Ho added. ” Modern Restaurant Management (MRM). What factors influenced these results?
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. Leverage company websites and social media platforms to disseminate information. With food recalls at a five year high , there’s (understandably!) Avoid jargon and clichés.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.
Reviews are a key to ensuring new customers keep walking through your doors and legions of SEO experts are focused on ranking your website higher on Google Search Results and becoming Local SEOs to rank your Restaurant higher on Google Maps. You need to actively manage your reviews as a cornerstone of your business strategy.
With every online order, millions of customers are entrusting restaurant owner/operators with their most essential information. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.
I’ve had the opportunity to support restaurant operators that have stayed open throughout the COVID shutdown. The public is watching operators very closely to see if they are doing all the things to make safety your #1 priority. Here’s a few steps operators are currently working through, that you may want to consider.
For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. However, theres a trade-off.
Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. An inventory management system with automated restocking alerts keeps your stock levels in check. Too many missed reservations?
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Are you looking to grow your Instagram audience, drive more traffic to your website, or appeal to a younger demographic? That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Your goals will shape the kind of content creator you need.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
In this article, youll learn: How menu management software streamlines menu updates and eliminates manual errors Why outdated or inconsistent menus can impact customer satisfaction and revenue Key features to look for when choosing the right software for your restaurant Lets explore why every restaurant needs menu management software.
Managing multiple third-party delivery platforms can feel like running several businesses at once. Each system has its own tablet, order flow, and set of requirements, making it difficult to keep up with operations smoothly. Here are the biggest takeout problems operators contend with on a daily basis. Order management issues.
To learn more about MORE, Modern Restaurant Management (MRM) magazine reached out to co-founder Liz Murray. She is also the Chief Operating Officer for The Marlow Collective and previously managed People Operations for Union Square Hospitality Group. But razor thin margins pressure both operators and frontline workers.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S Additionally, the report found that AI is already part of mainstream restaurant operations as 89 percent of operators surveyed are already using it in their restaurants in some way. What results did you find surprising and why?
To reach more customers and increase operational efficiency, hes expanding into a ghost kitchen model; an approach that lets him serve delivery and takeout customers without the overhead of a dine-in space. Without the right tools in place, scaling online orders in a sustainable way became more difficult to manage.
Various existing and new companies are adopting this trend to reduce operational expenses and risks. In this blog, we will discuss the various facets being utilized to enhance the entire operation of the ghost kitchen efficiently. Dog Haus, for example, began with just two stores but now operates over 10 ghost kitchens worldwide.
But more and more operators are realizing that relying too heavily on those platforms comes at a costliterally and figuratively. This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf.
Closures, supply chain problems, labor shortages, technology, and inflation are just a few of the challenges operators have faced in recent years. Technology acquisitions will drive consolidation, which coincides with demand from operators. The immediate 2022 labor crunch has been extremely painful for operators.
In 2023, we’ll see operators continuing to seek out platforms that meet guests across every single channel and touchpoint through which they might interact with a restaurant. A diner who wants to order directly through a restaurant’s website one day, may pivot to making a reservation the next.
Start contacting customers in August to plan for holiday parties, but spend the first half of the year honing your catering operation. Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering.
A survey by restaurant management software company Upserve found that 64 percent of respondents were either slightly or very optimistic about the future. Restaurants that are nimble and able to quickly pivot to new operational strategies in response to today’s rapidly changing business environment will have the most reason for optimism.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
Those pivots are also reflected in the digital world, in which websites that previously offered little more than a business’s name, address and phone number now have much higher consumer requirements. In 2020, too many restaurant websites are still little more than digital brochures. That same data can be used to guide marketing.
In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management. The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. It may not look like it at first glance, but every interaction you have with your guests generates data.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You
This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.
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