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Mobileorders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Dining/fast food/takeout.
Mobileorder and pay solutions are a cost-effective way to support the current skilled staff you have to deal with peak periods while also helping to maximize sales. Here are four reasons why restaurant businesses should consider mobileorder and pay solutions to support any current staffing shortages: 1.
This attack, however, is not out of the ordinary. In fact, according to the National Restaurant Association’s 2024 State of the Restaurant Industry report , more than half of millennials and Gen Z adults report they would choose a restaurant that offers technological services like mobile payments over those that don’t.
No matter the size, a brand always wants to gain more market share in order to secure higher profits. There is also a push around convenient features like app ordering and delivery, especially since the onset of the pandemic. Advertising that entertains audiences generates market-share growth over the long term.
-based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. Technology that once felt futuristic is quickly becoming standard.
Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. Drive-thru ordering and pickup was created for speed and convenience.
As we navigate these changes, one theme stands out: innovation. Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. Cloud-based POS systems, mobileordering platforms, and delivery-focused kitchen setups will remain vital tools for navigating uncertainty.
One constant has always stood out: this industry never stays still. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Today’s hospitality platforms are no longer just about takingorders or processing payments. Operators had to shift—fast.
Discover how handheld POS devices and QR code ordering are transforming outdoor spaces into efficient revenue engines. To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. The result?
Remove all of the sliding picture panes, which often take up the most expensive real estate on the website. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. Forty percent of mobile visitors will leave your site if it takes more than 3 seconds to load. Ordering Online.
One location might offer seamless mobileordering, while another struggles with glitchy payment systems, creating inconsistencies that can frustrate customers and impact revenue. The benefits will speak volumes for multi-location restaurants that take the leap and implement unified digital solutions. Change can be a good thing.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In fact, its going to be a lot easier than you think, and there are steps you can take starting today that will give you real results by tomorrow. The first step is making sure your website is mobile-friendly. Lets get started.
When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.
Is online ordering inefficient? Experiencing over-ordering or last-minute shortages? With a modern cloud-based POS, restaurants can streamline ordertaking, reduce human error, and improve the overall speed of service. Are labor costs too high? Do you lose money due to food waste? Too many missed reservations?
Indeed, we’ve entered a new era of customer habits –– much of it catalyzed by the pandemic, but some of which was already beginning to take shape even prior. Most notably is the shift to mobile and the way in which consumers patronize their favorite restaurants. Owning the End-to-End Experience.
By partnering with ChowNow, Healthy Balance Meals saves over $13,000 annually in commission fees while gaining full control over their online ordering experience. With a branded mobile app, direct customer relationships, and flexible menu updates, theyve streamlined operations, strengthened their brand and grown their business.
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
The Power of Mobile-First Design. It's no secret that millions upon millions of people own smartphones, tablets and other types of mobile devices these days. Therefore, you need to make sure that your menus are easily readable on any mobile device a customer happens to be using. Represent the Kids.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
Nowadays, running a successful restaurant takes more than great food and good service. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
A chief reason is due to caution or uncertainty exhibited by conscious consumers, with 48 percent saying they are taking the ‘wait and see’ approach and holding back on spending in 2024. Moving to Multichannel Dining Experiences Dining out is… back? Orders come from a multitude of places.
Let’s take a look at four ways your QSR should innovate, that have already shown success elsewhere. We’ve seen entire states reopen and re-close in short order due to spikes in cases. This has never been more true for ordering and procuring food, be it in the restaurant, grabbing takeout, or getting a meal delivered.
Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online. Create or enhance your website and make sure you offer an “order online” option that is easy to find. You can also consider creating your own mobile app.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. Since the start of the pandemic, restaurants across the country have been on a rollercoaster ride.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
Nine out of 10 people who own a smartphone use it for information regarding their location, which allows vendors to access relevant and timely data in a nonintrusive way. Customer engagement is guaranteed to increase as customers interact with your restaurant through a dedicated mobile app or QR code system.
As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Training on best practices and templates for printed materials to promote employee and customer safety in accordance with City, County, State and Federal orders.
Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? Lets take a closer look.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. But growing online order volume isnt always easy.
Take Amazon, for example. In many cases, they’ve basically taken people out of the equation almost entirely. This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. It's a digital platform from start to finish.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app. Because patrons are not able to dine out, call-ahead orders have increased.
Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobileordering pays off.
The NCR Voyix 2024 Digital Commerce Index revealed nearly half (48 percent) of consumers dine out less than they used to because inflation is top of the menu. Loyalty Reigns Supreme Although consumers may be more selective on where and when they dine out, they still want to frequent their favorite restaurants and access any deals possible.
Recent surveys are showing the vast majority of Americans have been cutting back on dining out. For those who do go out, a worrying 40 oercent of diners believe they are receiving less value from restaurants compared to previous times. Put Loyalty Rewards Into Customers’ Hands with a Branded Mobile App.
stealing and selling passwords out of revenge or monetary gain) Whether through public-facing web apps or POS systems, restaurant owners without a clear cybersecurity strategy risk leaking private customer data and causing reputational damage. Does your POS system, online ordering platform, or accounting software hold sensitive data?
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
Restaurants have made great strides in the digital realm—from contactless payments to online ordering—but 32 percent of them feel like they could add to their technology stack to optimize operations. For starters, today’s restaurant worker prefers an employer who takes a progressive approach to technology.
However, the industry has renewed optimism, driven by the adoption of digital and mobileordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.
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