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Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
Self-serve kiosks, QR-code menus, and personalized ordering systems will continue to redefine how patrons interact with venues. In 2025, expect to see more restaurants and bars adopting eco-friendly practices, such as reducing food waste, sourcing locally, and using energy-efficient equipment.
Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless online ordering, loyalty programs, and delivery options, and franchise systems need to invest in tech to stay competitive.
From mobile wallets and contactless payments to QR codes and autonomous delivery systems, consumers expect their interactions with brands to be effortless. Balancing speed with sustainability, personalization with privacy, and affordability with indulgence will be key to meeting the evolving expectations of today’s diners.
Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86. Website satisfaction tumbles 6 percent to 82, mobile app quality slides 6 percent to 80, and mobile app reliability plunges 8 percent to 78. Still, the food and service metrics are quite high.
Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. With the slim margins, there is tremendous pressure to pour through each of your supplier’s catalogues in an attempt to alter your menu items to make sure you don’t order when prices are high.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. With a few simple techniques, you can write menu descriptions that sounds natural, highlight your best dishes, and help guests feel confident (and excited) about ordering.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. Restaurants that rank higher in local search results get more foot traffic, online orders, and reservations. Leave us a review on Google!
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? Online Ordering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online. can reveal useful trends.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Whether its fresh, locally sourced ingredients or unforgettable dining experiences, your promise must be clear, authentic, and consistently delivered. Consistency builds trust.
Besides, sourcing locally minimizes the environmental impact associated with long-distance transportation, such as carbon emissions from trucks or planes. Be sure to make your menu mobile-friendly. Include Menu Items That Align with Your Brand Identity A brand identity is the sum of the qualities that help to define your restaurant.
An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
One way to offset costs and give you more breathing room for pricing is by encouraging guests to place orders through direct website ordering. A $16 sandwich might feel like a splurge at a deli, but totally reasonable at a trendy caf that sources local, organic ingredients and has a curated vibe. The special-occasion spot?
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Locally sourced beer is also a great way to differentiate your bar from competitors. Review your inventory and spot areas where there’s over-ordering and spoilage, especially for perishable items like food and garnishes. Mobile bars are a viable option as well, allowing you to expand your reach and add a revenue stream.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Super app “A mobile or web application that combines multiple services into one platform.”
Local sourcing keeps food fresher by cutting travel time and helping surrounding farmers. 3 Improve Technology for Accelerated Service Consumers value faster orders and payments made possible by adding or enhancing technology. People can order at their pace without waiting by using tablets or self-service kiosks.
Your restaurant brand is the gut feeling a potential customer gets the first time they see your restaurant logo, scroll through your online ordering menu, or walk into your restaurant. For example, if one of your core values is sustainability, that should show up in your sourcing, packaging, and messaging. Whatever it is, name it.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). An analysis of insurance claims processed in 2024 compared to 2023 shows a 4.4
That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. Kern said Greenlane has found savings by ordering direct, rather than going through a distributor. Photo courtesy of Greenlane.
30 – Kendall’s BBQ Source: Kendall’s BBQ Kendall’s BBQ in Georgiana, Alabama is a roadside stop known for its wood-smoked meats and laid-back setup. 28 – EG’s BBQ Source: EG’s BBQ EG’s BBQ in Bremen, Alabama has quickly made a name for itself with its focus on real wood-smoked barbecue and a welcoming, no-nonsense approach.
No longer just a payment processing tool, your POS system can handle everything from order taking and payments to inventory tracking and customer data management. Increasing Order Accuracy and Speed Through POS Integration As a restaurant operator, you know that accuracy in order taking is essential to delivering great customer service.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.
KDS Integration : Streamline order preparation with allergen-specific alerts. With cloud-based platforms, restaurants can update allergen details in real time across all ordering channels. POS platforms that connect with kitchen display systems allow allergen information to flow seamlessly from the order process to food preparation.
These menus not only improve accessibility for a diverse range of customers but also streamline restaurant operations by simplifying menu management and order processing. Heres what you need to know: Better Customer Experience : 17% fewer order mistakes and shorter wait times.
From managing orders and tracking inventory to analyzing sales data in real time, today’s POS systems are essential tools for restaurants of all sizes. POS systems are where you place food and drink orders and send them to the back of the house. Without a POS system, your waitstaff has to constantly run to the kitchen to place orders.
Key benefits: Track customer behavior (order frequency, visit times). Pay attention to these critical data points to better understand your customers: Customer Behavior Order frequency Visit times Preferred items How to use it: Create personalized promotions and time them strategically. Create targeted promotions and loyalty programs.
From hand-tossed dough to house-made sauces, thoughtfully sourced toppings, to the perfect bake, your product is the fastest way to inform customers that you know what you’re doing. Invest in your craft, source the best ingredients, and perfect every detail. A focus on sustainable sourcing? Gourmet toppings? It takes a team.
The new concept features a modular 60m² footprint with six-week fit-outs, integrated digital ordering kiosks, a localised food counter, and reduced back-of-house requirements. It also launches enhanced mobile app features and a Summer anniversary campaign ahead of 35 new stores this year.
New Online Ordering 70% of guests prefer ordering directly from restaurants 1 , and guest expectations for fast, seamless digital experiences have never been higher. As the demand for efficient online ordering solutions continues to grow, many restaurants struggle to keep up.
While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. Whether it’s speeding up order times, improving inventory management, or boosting loyalty programs, every tool should serve a purpose. The honeygrow model is built for contactless ordering and delivery.
Whether it’s adding a mobileordering station, launching a loyalty program, or integrating new third-party platforms, the focus is on modular systems that grow with the business. Guests want to order how and when they want, with minimal friction, and they expect the tech to “just work.”
Is your staff constantly battling long wait times, confused orders, or slow transactions? Order Errors : Miscommunication between servers and the kitchen leads to costly mistakes. Disconnected Systems : Managing multiple ordersources without integration causes confusion. It might not be the teamit could be your tech.
With cashless options such as credit cards, mobile payment apps, and contactless payments, customers can make quick and hassle-free payments, reducing wait times at the point of sale. In today’s fast-paced world, consumers appreciate the ease of using credit/debit cards, mobile wallets, or other digital payment options.
In 2025, restaurants within hotels and resorts will continue to embrace sustainability in every aspect of their operation, from sourcing ingredients to reducing waste. Expect to see more farm-to-table concepts, where restaurants highlight local, seasonal ingredients sourced from nearby farms.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
The key is consistency: both in terms of the sources of feedback you analyze and – crucially – HOW you analyze it. If you analyze different feedback sources using different tools or methodologies, dont expect to get a clear picture. This means ensuring you incorporate different review channels and survey responses.
This may mean dining in at your restaurant or ordering for pick-up or take-out. Restaurants that optimize their online presence to target hyperlocal audiences using Google Maps, Google My Business, local directories, and optimized mobile-friendly websites are going to be the clear winners.
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