Modern Restaurant Management

JUNE 11, 2025

Platforms such as TikTok and Instagram serve as powerful marketing tools, particularly when a single video can attract thousands of viewers. Marketing to Gen Z: New Generation, New Expectations My son, David, recently waited in a line around the block for a barbecue spot that had gone viral on TikTok. Gen Z approaches food differently.

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Marketing Social Media Customer Experience Consumer Goods 251

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

JANUARY 29, 2025

Diversifying Suppliers : Establishing relationships with multiple suppliers across different regions can reduce dependence on any single source, mitigating the impact of localized outbreaks. Supply Chain Strategies for Mitigation To combat the crisis, businesses and producers must adopt proactive supply chain strategies.

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Supplies Pricing Food Supply 2025 373

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 531

Marketing Social Media Small Business Cash Management 531

Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. This artistry extends beyond the table to social media, where visually striking glassware plays a starring role, drawing in followers and creating a buzz.

Fine Dining 405

Fine Dining Consumer Goods Presentation Seasonal Menu 405

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 6, 2025

Video marketing can be your secret weapon. Showing off a signature dish, juxtaposing fresh ingredients with their farm-to-table source, the mixing of an upscale cocktail, or slow-motion shots of decadent desserts can stimulate the appetite and compel guests to give it a try. The restaurant industry is highly competitive.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

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2025 Sustainability Social Media Customer Experience 322

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. We wanted it to feel high-end but also lively and social.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

Marketing 535

Marketing Sports Social Media Coaching 535

Modern Restaurant Management

DECEMBER 23, 2024

First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth. Highlight glowing feedback on social media, your website, and even your in-house materials. Turn reviews into valuable content Don’t let great reviews sit idle on Google.

2025 308

2025 SEO Social Media Front of House 308

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. These photos will continue to give you a high ROI for years to come. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

APRIL 17, 2020

. “Instagram-worthy” is a thing in the restaurant business and it’s not going away: who hasn’t snapped a photo of a drool-worthy meal to share on social media? Part of your social media marketing strategy might be stepping up your ‘gram game with careful attention to plating, and that’s smart.

Marketing 438

Marketing Social Media Fine Dining Customer Experience 438

The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. This is how you show them the colors and textures of your food.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

DECEMBER 31, 2024

Check out some of the insights driven by the social response below: Gen Z says ranch is overrated, but there’s a catch. ” The food and beverage industry is faced with this demand, yet there are very few pickle-flavored sauces actually available in today’s market. Move over “swicy.”

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

ChowNow

FEBRUARY 13, 2025

You find one that looks promising, but theres no websitejust a few scattered social media posts. A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. Here are the seven biggest benefits of having a website for your restaurant.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

AUGUST 22, 2023

AI is everywhere: It’s pasted across headlines (like this one), trending on social media and the subject of conversations. Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes.

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 123

Marketing Email Marketing Social Media SEO 123

ChowNow

JUNE 12, 2025

Train your restaurant staff to mention LTOs to in-house guests, promote them across your social media channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

APRIL 16, 2025

"After COVID, people are craving social dining experiences where the detail is leveled up." "In the Chicago market there are so many amazing restaurants," explained Bumba of Nisos Prime. "You ” Newly opened House of Yoshin in Huntington, NY.

Back of House 340

Back of House Customer Experience Customer Service Hospitality 340

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. For restaurants, this information could range from cooking, dining, and food preparation tips to local ingredient sourcing guides. Many successful brands take a different approach.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Goliath Consulting

JANUARY 25, 2025

Chickpea flour, for example, packs 20 grams of protein per cup , making it a favorite for diners seeking plant-based protein sources. Social media buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness.

Dietary Restrictions 221

Dietary Restrictions Food Email Marketing Customer Experience 221

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Leverage Marketing Strategy to Remind People You Exist.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

The Restaurant Group

DECEMBER 28, 2024

Introduction Social media has transformed the restaurant industry into a dynamic, interactive space. By adopting strategic social media practices, you can expand your reach, attract diners, and create a loyal community around your restaurant. A strong social media presence is like your restaurants digital storefront.

Social Media 78

Social Media Customer Experience Seasonal Menu Online Ordering 78

Modern Restaurant Management

OCTOBER 11, 2022

While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. In recent years, social media has played a major part in Wawa’s digital growth strategy.

Social Media 542

Social Media Email Marketing Customer Experience Communication 542

ChowNow

FEBRUARY 21, 2025

Thats why the smartest approach is to use these apps as a tool , not your main source of online orders. Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. Email marketing is another great way to stay top of mind.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

JULY 30, 2024

Restaurants receive huge amounts of feedback from customers — in survey responses, via social media, on review sites, and more. But 1,500 reviews, plus thousands of survey responses, not to mention social media mentions, is unmanageable for most businesses. What do they think about the menu on social media?

Social Media 491

Social Media Customer Experience Customer Service Franchising 491

Modern Restaurant Management

MAY 1, 2024

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

JANUARY 28, 2022

When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. Source: Alt/Grub/Faction. Use Social Media to Promote Your Business. Using social media to engage with your customers is also crucial to your brand’s success.

Social Media 528

Social Media Small Business Advertising Food Order 528

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

ChowNow

APRIL 4, 2025

Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. It should be the go-to source for things like hours, your latest menu, and how to place an order. A consistent, thoughtful social media presence helps build trust, personality, and familiarity.

Management 195

Management Management Social Media Online Ordering 195