Modern Restaurant Management

JUNE 3, 2025

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380

Marketing Loyalty Program Email Marketing Customer Experience 380

Modern Restaurant Management

MAY 28, 2025

With search impressions declining and platforms like social media and AI gaining traction, traditional search strategies are breaking down. SOCi revealed this fragmentation in 2024 with the rise of search on social media platforms, and Gen Z in particular choosing Instagram and TikTok over Google when conducting local searches.

Social Media 251

Social Media Marketing SEO 2025 251

Modern Restaurant Management

MARCH 28, 2025

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive Social Media Presence Although authenticity may seem contrary to the curated nature of social media, we have discovered that the two can seamlessly coexist.

Social Media 461

Social Media Loyalty Program Sustainability Food Supply 461

Modern Restaurant Management

APRIL 11, 2025

Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. What do the results tell you about the dining habits of different generations, and how can restaurant operators market to them? The key is to keep these promotions short to avoid menu bloat.

Loyalty Program 439

Loyalty Program Social Media Front of House Back of House 439

Modern Restaurant Management

JUNE 11, 2025

Platforms such as TikTok and Instagram serve as powerful marketing tools, particularly when a single video can attract thousands of viewers. Marketing to Gen Z: New Generation, New Expectations My son, David, recently waited in a line around the block for a barbecue spot that had gone viral on TikTok. Gen Z approaches food differently.

Marketing 251

Marketing Social Media Customer Experience Consumer Goods 251

Modern Restaurant Management

MAY 13, 2025

Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media. Are there marketing efforts that prove most beneficial? Fully Leverage Social Media : Platforms like TikTok and Instagram are where Gen Z lives. Authenticity in marketing efforts builds trust.

Social Media 426

Social Media Sustainability Customer Experience Sourcing 426

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

JANUARY 13, 2025

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The Importance of the Media’s Role As we recently saw with the large, multi-state onion recall that impacted restaurants in at least 13 states, the media can rapidly spread recall news to a wide audience.

Management 419

Management Management Social Media Food 419

Modern Restaurant Management

JANUARY 10, 2025

Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. National brands have begun to flex by market utilizing this approach allowing them to compete with local concepts challenging the big chain persona.

2025 419

2025 Design Innovation Social Media 419

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. The Importance of Instagram.

2022 531

2022 Marketing Email Marketing Social Media 531

Modern Restaurant Management

JANUARY 10, 2023

according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites. Molly Burke. Make video quality a priority.

Marketing 531

Marketing Social Media Small Business Cash Management 531

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 6, 2025

Video marketing can be your secret weapon. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. ” Video marketing can do more than highlight your menu – it shows how you’re involved in the community and giving back. The restaurant industry is highly competitive.

Marketing 221

Marketing SEO Influencer Events 221

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Meet your guests on social media. Such content showcases the brand favorably and works as social proof.

Marketing 508

Marketing Email Marketing Social Media SEO 508

The Rail

OCTOBER 25, 2024

By Toby Patrick, Contributor Otley, a market town in West Yorkshire, is home to 24 pubs despite a population of around 15,000 people. Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. Be Different Standing out on social media today isn’t easy.

Social Media 130

Social Media Customer Experience Bar Customer Service 130

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on social media referrals.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing 195

Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery.

SEO 324

SEO Social Media Customer Experience Customer Service 324

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 142

Marketing Email Marketing Social Media SEO 142

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

DECEMBER 11, 2024

Accessories : Hats, tote bags, and fun foam fingers that resonate with our audience and extend the bar’s social vibe. Jason Cortellesso How do you market new merch availability? Social Media Campaigns : Posts and stories featuring the merch, styled in real-world settings, paired with teasers leading up to the launch.

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

NOVEMBER 15, 2023

Virtual Restaurants can be a great way to test new menu ideas or reach a new market. Here are some simple tips on how to market a virtual restaurant: Create a Strong Brand Your restaurant's brand sets it apart from the competition and creates expectations for your customers.

Marketing 492

Marketing SEO Social Media Mobile Ordering 492

Modern Restaurant Management

NOVEMBER 3, 2023

At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. What Is Influencer Marketing? Essentially, influencer marketing refers to when brands collaborate with these highly followed individuals as a way of promoting their products or services.

Influencer 491

Influencer Book Marketing Social Media 491

The Rail

APRIL 18, 2025

Youve just begun your mission to turn old restaurant footage into digital content for your social media pages. Regular scrolling through social media stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable social media posts.

Social Media 130

Social Media Uniforms Online Ordering Customer Experience 130

Modern Restaurant Management

MAY 17, 2022

One of the most impactful ways to target your audience is through location-based marketing. This is ‘phygital’ marketing: the blend of a physical presence with digital engagement. Phygital marketing is a hybrid channel delivering an immediate, immersive experience to make brands memorable and converts.

Marketing 530

Marketing Mobile Ordering Online Ordering Customer Experience 530

Modern Restaurant Management

DECEMBER 10, 2021

Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. These photos will continue to give you a high ROI for years to come. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

JULY 29, 2022

billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. How do brands know if their media spend is making an impact with diners? No matter the size, a brand always wants to gain more market share in order to secure higher profits.

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. We wanted it to feel high-end but also lively and social.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. This artistry extends beyond the table to social media, where visually striking glassware plays a starring role, drawing in followers and creating a buzz.

Fine Dining 405

Fine Dining Consumer Goods Presentation Seasonal Menu 405

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Social Media A good story, or a mouth-watering photo or video of a signature dish, makes audiences stop scrolling and take action.

Franchise 450

Franchise Franchising Marketing Social Media 450