Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 508

Marketing Social Media SEO Front of House 508

Modern Restaurant Management

APRIL 15, 2022

Instagram has become one of the most popular social media platforms for marketing. From start-ups to the leading international brands all put a lot of emphasis on Instagram marketing to boost their marketing efforts. Instagram is the digital equivalent of word-of-mouth marketing and promotion. Use the Right Hashtags.

Marketing 493

Marketing Influencer Social Media Food Supply 493

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 13, 2025

Having complete control of your brands story is how you stand out in a congested market. Make It Easy for Customers to Find You (SEO Benefits) When people search for a restaurant, theyre not scrolling through Instagramtheyre turning to Google. Your website acts as a central hub for your online presence and marketing.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

Marketing 221

Marketing Loyalty Program 2024 2025 221

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Leverage Marketing Strategy to Remind People You Exist. Does your dining room layout need a social distance inspired layout? Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JANUARY 24, 2023

Nearly half of your market depends on social media comments for their restaurant reviews. When your website has tons of quality backlinks, its SEO strategy gets a boost, and your pages start showing up on the first page of search results. If that’s not the case, invest in SEO strategies that build your brand authority on the web.

Social Media 493

Social Media Website Management SEO Customer Experience 493

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Modern Restaurant Management

FEBRUARY 22, 2021

For many, the idea of marketing was non-existent. Present : QR menus started appearing. The idea of marketing became common. Future : Smart restaurants will begin to leverage their hard won customer data from their QR menus, POS, and marketing initiatives to lower cost of customer retention to drive growth.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

Modern Restaurant Management

MAY 28, 2021

Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

JULY 19, 2024

With Google committing to the AI project, the technology is likely to advance quickly and will present significant opportunities for business owners who are able to get ahead of the curve. Develop Your Brand Building your brand online is now more important than ever as businesses look to stand out in a crowded market.

Customer Experience 492

Customer Experience SEO Customer Service Take-out 492

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. It stands out, piques interest, and keeps people coming back for more.

Social Media 130

Social Media Front of House SEO Back of House 130

Modern Restaurant Management

OCTOBER 15, 2020

As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders. Most of the largest DSPs offer nationwide delivery but their market share may vary considerably by region.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Next Restaurants

AUGUST 5, 2021

This article will delve into how to optimize SEO for your restaurant’s YouTube channel. With a great SEO implementation, you’re able to land on top of YouTube search results and its related search. . This tactic is excellent for improving SEO on your restaurant’s YouTube channel. Conclusion.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Collecting and responding to reviews.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Although some of them may be may have more traffic and users than others, it’s still a good idea to be present on as many high-quality listings as possible.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Rail

DECEMBER 12, 2024

A new neighborhood or city means a new market to explore. Understanding the local demographics can help you make smart choices about how to present yourself. It might be time to update marketing materials menus, emails, and even your website to bring everything in line with your new look. Spend some time researching the area.

SEO 130

SEO Customer Service Social Media Email Marketing 130

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. That can have a huge impact on business marketing. Let’s go over a few ways to do that.

Marketing 177

Marketing Social Media SEO Customer Experience 177

The Rail

AUGUST 23, 2022

The restaurant business is one of the most competitive destinations in search engine optimization (SEO). When entering the market of a new region, you can stuff your pages with appealing photos and calls for action (CTA), and offer discounts and promotional codes but still fail to get an expected number of guests. US Starbucks.

SEO 130

SEO Social Media Customer Service Customer Experience 130

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant? or Chefs Pick.

Menu 52

Menu Marketing Email Marketing Social Media 52

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. as they present the menu and take your customers' orders, then you're already practicing the art of upselling. or "Do you want your drink upsized?"

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

Indoor Media

JANUARY 1, 2021

The pandemic may have limited how businesses pursue client outreach, but it’s also created a competitive content market online. Law firms have turned to blogging because of a concept called “content marketing,” which today essentially fuels all online markets. Legal blogging isn’t just about giving the best advice.

Blog 148

Blog Advertising SEO Article 148

Next Restaurants

SEPTEMBER 4, 2024

This content improves your SEO and positions your restaurant as an industry authority. Also, integrating social media into your marketing strategy allows for direct customer interaction and community building, further enhancing your restaurant’s online visibility and engagement.

SEO 122

SEO Online Ordering Customer Experience Website Management 122

Goliath Consulting

JANUARY 1, 2020

In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2. According to Wansink (2006), the digital presentation of food is thought to influence more than 70% of the food eaten by American households 3. So how should you use social media to promote your restaurant?

Social Media 230

Social Media 2006 2016 Website Management 230

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. This way, you can use both the online review and even the video review on the product pages for your new menu items, as well as on your social media platforms and in your email marketing.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Island Media Management

FEBRUARY 25, 2016

For this reason, you need to implement not only the social media marketing tools, but also an effective website SEO campaign. When planning the SEO campaign for your restaurant, use the same keywords that any searcher would typically use. Ensure that these details are presented in a language that search engines can understand.

SEO 40

SEO Tip Distribution Social Media Website Management 40

Island Media Management

FEBRUARY 25, 2016

For this reason, you need to implement not only the social media marketing tools but also an effective website SEO campaign. Here are some SEO tips for your website in the restaurant industry. When planning the SEO campaign for your restaurant, use the same keywords that any searcher would typically use. Planned Efforts.

SEO 40

SEO Tip Distribution Social Media Website Management 40

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

Marketing 61

Marketing 2021 Social Media Website Management 61

Restaurant Engine

AUGUST 21, 2024

Focus on Local SEO to drive traffic to your cafe and bistro. As a business owner, you have most likely heard of search engine optimization (SEO), but have you heard of local SEO? Local SEO is a strategy you can employ to help your restaurant show up in local search results. Consider this the trifecta for local SEO.

SEO 52

SEO Café Online Ordering Social Media 52

Gourmet Marketing

MAY 6, 2020

Because this new technology is proliferating, it’s time we take a look at optimizing hotel marketing for voice search engines. What devices lead the market? The voice assistant device leading the market is currently the Amazon Echo (Alexa) at nearly 70%, followed by Google Home. What is voice search? How does voice search work?

Hotels 52

Hotels Marketing SEO Book 52

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

The Restaurant Times

JANUARY 30, 2022

In recent years, restaurant marketing strategies have gotten much more sophisticated. . Restaurant Marketing Strategies That Attract Customers In Omicron . Restaurant marketing in today’s highly competitive industry necessitates precise, dependable, and thorough consumer data. Marketing With Influencers .

Innovation 52

Innovation Marketing Loyalty Program Social Media 52