ChowNow

AUGUST 1, 2025

It’s probably fair to say that most operators know why they should use social media marketing for their restaurant. But actually knowing how to use social media marketing to grow their business is where restaurant owners get stuck. Which social media platform is the best fit for your restaurant?

Social Media

Modern Restaurant Management

JUNE 3, 2025

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing

Modern Restaurant Management

AUGUST 5, 2025

He debunks common "lies" about social media, delivery apps, and technology budgets and offers practical tips for mastering the modern guest journey, from ranking on Google to turning a website into a sales machine. They employ many people who specialize in each marketing tool. They have to run the restaurant.

Social Media

Modern Restaurant Management

MAY 13, 2025

Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media. Are there specific menu items or categories that are proving to be popular and others that have fallen out of favor? Restaurants that offer diverse and innovative menu options can attract this group.

Social Media

ChowNow

JUNE 27, 2025

Social media is amazing at customer engagement: you can highlight your most popular dishes, encourage guests to share their experiences and tag your restaurant in posts, and respond to customer questions and comments, providing a level of connection that few other platforms can offer.

Social Media

Modern Restaurant Management

JANUARY 10, 2025

Beyond serving as a place to grab drinks, the bar is becoming a hub of social interaction and a key driver of revenue. Some brands may consider that they can offer an experiential focused bar menu for a more approachable price point for the consumer who may not opt for a full dining experience.

Design

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations.

Book

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing

Modern Restaurant Management

JULY 30, 2025

Whether it’s a loyalty program, a seasonal menu, or a community initiative, every change tends to pass through multiple departments and approvals. This keeps your menu dynamic and lets you test ideas without commitment. Learn Faster. Large organizations often move slowly by necessity.

Small Business

ChowNow

FEBRUARY 7, 2025

Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?

Marketing

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing

ChowNow

AUGUST 1, 2025

Influencer marketing sounds like something reserved for big-name brands with massive budgets and full-time social media managers. Influencer marketing for restaurants works the same way—just at a bigger scale. With nearly 50% of U.S. Local influencers build their following by sharing restaurants they genuinely love.

Influencer

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

Email Marketing

Modern Restaurant Management

JUNE 6, 2025

Video marketing can be your secret weapon. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. There are plenty of other opportunities with videos.

Marketing

Modern Restaurant Management

FEBRUARY 25, 2025

billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. This shift demands a new approach to local marketing – one that prioritizes and enables nuanced queries, hyper-local engagement, and AI-powered discovery.

SEO

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. The restaurant needs cohesion, from signage to menu design to uniforms. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact.

Social Media

ChowNow

MAY 23, 2025

You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.

Menu

Goliath Consulting

OCTOBER 26, 2024

Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. Adding festive cocktails to your menu is a surefire way to attract new guests and keep your regulars coming back for more! Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations.

Menu

Modern Restaurant Management

DECEMBER 23, 2024

First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth. Highlight glowing feedback on social media, your website, and even your in-house materials.

2025

Modern Restaurant Management

DECEMBER 5, 2024

High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID. Glassware is reusable, offsetting the initial investment especially when combined with high-margin menu items like cocktails, mocktails and other specialty alcoholic drinks.

Fine Dining

Modern Restaurant Management

JANUARY 29, 2025

Restaurants, food manufacturers, and consumers are all feeling the strain: Restaurants and Food Manufacturers : Higher egg costs force businesses to adjust menu pricing, seek alternative ingredients, or absorb financial losses. The Economic Impact on Stakeholders The ramifications of rising egg prices extend far beyond farmers.

Supplies

Modern Restaurant Management

MARCH 18, 2025

With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. This shift highlights the growing reliance on social media for information, making it crucial for restaurants to engage with this audience where they are.

2025

Restaurant Business

DECEMBER 6, 2024

A recent opportunity analysis and industry forecast, developed in partnership with Allied Market Research, uncovered four key global trends and growth factors that are helping to guide Chatimes innovation pipeline, including recent menu additions and whats coming up in 2025.Unique

Beverage

Modern Restaurant Management

JULY 11, 2025

It is no longer sufficient to simply offer a fun, familiar flavor; brands must also prioritize quality and transparency to maintain trust and relevance in the retail market. Collaborations offer a way to merge fan bases, create buzz, and break through the clutter in a crowded market.

License

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

Social Media

ChowNow

FEBRUARY 7, 2025

This approach feels like a suggestion, not a sales pitch, and helps customers discover menu items they might have otherwise missed. Prix Fixe Menu: A multi-course meal at a set price encourages guests to order more while offering an elevated dining experience. Example: Three-Course Chefs Menu Starter, entre, and dessert for $50.

Ordering

The Rail

OCTOBER 25, 2024

By Toby Patrick, Contributor Otley, a market town in West Yorkshire, is home to 24 pubs despite a population of around 15,000 people. Here are five ways new hospitality venues can use social media to shout about their arrival on the local High Street. Be Different Standing out on social media today isn’t easy.

Social Media

ChowNow

FEBRUARY 28, 2025

Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant. can boost traffic.

Ordering

ChowNow

FEBRUARY 13, 2025

It puts you in control of your brand, helps customers find you online, and makes it easier for them to view your menu, book a table, or place an orderand thats just the beginning. You find one that looks promising, but theres no websitejust a few scattered social media posts. Frustrating, right?

Social Media

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals.

Serving

The Rail

APRIL 18, 2025

Youve just begun your mission to turn old restaurant footage into digital content for your social media pages. Regular scrolling through social media stops when they (your soon-to-be customers) see a black-and-white photo of your original spot circa 1989. These moments can become shareable social media posts.

Social Media

ChowNow

JUNE 12, 2025

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.

Loyalty Program

Modern Restaurant Management

FEBRUARY 27, 2025

. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. innovative and unique marketing strategies and 3.

Franchise

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing

ChowNow

FEBRUARY 28, 2025

In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.

2025

ChowNow

MAY 2, 2025

Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. But just building an email list isnt enough.

Email Marketing