article thumbnail

How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty

Modern Restaurant Management

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. One initiative that makes this process easy is consolidating individual brands’ gift card programs into one single program. Incorporate a Loyalty Program.

article thumbnail

Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests. Due to current economic conditions, more than one in four consumers are actively seeking out discounts across the retail and restaurant industries.

Marketing 490
article thumbnail

Embracing the Future: Key Trends Shaping the Restaurant, Bar, and Hospitality Industry in 2025

Modern Restaurant Management

For instance, I believe loyalty programs will evolve even further from providing customized recommendations, exclusive offers, and curated experiences based on past purchases and preferences. Hybrid business models—such as combining dine-in, takeout, and retail offerings—will also be critical for maintaining stability.

2025 346
article thumbnail

2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

. – Jay Fiske, President, Powerhouse Dynamics Beyond the App: Loyalty and Data-Driven Personalization In 2025, loyalty and digital innovation are set to shape the QSR industry more than ever. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.

2025 419
article thumbnail

‘In the Future, Customers Will Drive Up to a Drive-Thru to Just Pick Up Their Food.’

Modern Restaurant Management

"In retail and restaurants, everyone is fighting for the same shrinking pool of frontline labor. How important is and do you expect gamification to be for drive-thru purchasing and building loyalty? Offer the loyalty program and gain 10 points. Seasoned store manager labor is even harder to find.

article thumbnail

Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.