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Six Ways Restaurants Can Drive Business Over the Holidays

Modern Restaurant Management

If you don’t already have a gift card program, now would be the time to launch one. Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. Keep your followers up-to-date specials and promotions, restaurant updates, or to run engaging contests.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

Total New Customers refers to how many new customers your restaurant gains during a specific period because of your marketing efforts. Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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How to Find the Target Market for Your Restaurant

ChowNow

Key behavioral factors include: Dining Habits: Do they eat out frequently or only for special occasions? Seasonal & Local Adjustments: If sustainability or local sourcing matters to your diners, promote seasonal specials featuring local ingredients. Meal Bundles & Specials: Create pricing options that fit your audience.

Marketing 195
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Fighting Fast Food Fraud

Modern Restaurant Management

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 508
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MRM Research Roundup: Experimentation, Valentine’s Vibe Shift, and Wine Cork Market

Modern Restaurant Management

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221
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Simple Customer Retention Strategy for Restaurants

7 Shifts

Customer retention refers to a restaurant’s ability to retain, or keep, the existing customers that it has. Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. How to measure customer retention.

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10 Proven Restaurant Management Tips and Tricks for Success

Harbor Touch

Check references carefully and run quick trials. If shrimp sits unused, swap it for wings or a seasonal special. Weve seen a diner lose regulars after a sold-out weekend special. Elevate Service with Personal Touches Service builds loyalty. Build Loyalty with Smart Programs Loyalty comes from strategy.