Modern Restaurant Management

APRIL 22, 2024

Fast food restaurants are all about convenience with the latest step in providing convenience for guests being the welcoming of digital payments and corresponding loyalty apps. First, reward programs turn physical goods into digital goods that are easy to move around, have no upper-value limit, and barely need monetization.

Food 192

Food Loyalty Program Consumer Goods Customer Experience 192

7 Shifts

SEPTEMBER 15, 2021

Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better. Suggestive selling is just one way to make their experience more personal and special.

Loyalty Program 369

Loyalty Program Customer Experience Customer Service Point of Sale 369

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. Bring in new customers who regularly want the convenience of take-out food and drink. FOMO – Fear of missing out is real.

Online Ordering 36

Online Ordering Food Order Ordering Mobile Ordering 36

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. While these local favorites are great at attracting their neighbors to visit again and again, to out-of-towners, they’re just another restaurant that looks like it could do with some renovations. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

24/7 Waiter

JULY 19, 2023

A convenient restaurant order-taking system fulfills many of your customers’ wishes. You can make it easy by offering all your menu items online. Ordering takeout meals from restaurants has become extremely popular with every sector of the population. Adding a little something extra encourages online food ordering.

Online Ordering 36

Online Ordering Ordering Social Media Food Order 36

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Before you set out to do anything, plan accordingly. Increase online orders? Table of Contents.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 176

Loyalty Program Email Marketing Customer Experience Seasonal Menu 176

Modern Restaurant Management

OCTOBER 24, 2023

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

Ordering 183

Ordering Online Ordering Loyalty Program Customer Experience 183

Restaurant Engine

MAY 22, 2024

The corporate lunch crowd wants to eat out, so it’s up to you to entice them to your restaurant. It turns out that workers who take a lunch break and actually leave their offices are more satisfied with their jobs and may even be more efficient. Offer specials to entice the office crowd to lunch. tweet this) How?

Loyalty Program 109

Loyalty Program Email Marketing Coupons Online Ordering 109

7 Shifts

AUGUST 18, 2021

Show them you value their loyalty by remembering their name or striking a conversation over a topic you've previously chatted about. Take orders with care. When you're taking your customers' orders, make sure you're doing so with attention and care. List all daily specials and offers. Offer add-ons.

Customer Service 369

Customer Service Customer Experience Online Ordering Loyalty Program 369

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

NOVEMBER 1, 2022

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 15, 2023

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

Loyalty Program 106

Loyalty Program Mobile Ordering Website Management Online Ordering 106

Open for Business

JANUARY 26, 2023

Start a loyalty program Online ordering Piggyback on special events Buy X, get Y free Guest chef or pop up Personalize offers Influencer event Social promotion Jump on seasonal trends Industry night happy hour Invite guests back What are restaurant promotions? What does the data show? What is the goal?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

SEPTEMBER 15, 2021

Suggestive selling is a sales tactic that encourages guests to order something that is different from what they had planned to order or usually order in an effort to increase the check size and make their experience better. Suggestive selling is just one way to make their experience more personal and special.

Loyalty Program 195

Loyalty Program Customer Experience Customer Service Point of Sale 195

Touch Bistro

MAY 26, 2021

With so many people out in a sea of stars and stripes on the 4th of July, how do you get them to come to your restaurant? The short answer is offering enticing 4th of July specials. The right 4th of July specials will drive traffic to your restaurant, helping you take advantage of one of the biggest celebrations of the year.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Focus POS

DECEMBER 22, 2021

FSR magazine reports that 60 percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Online ordering. Due to the pandemic, many patrons have moved to online ordering to avoid contact with others. H3: A strong loyalty program.

Management 146

Management Management Loyalty Program Online Ordering 146

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

SpotOn

APRIL 8, 2024

Independent restaurants have the opportunity to join in celebrating mothers and brunch items by creating a special mother's day brunch menu, dinner service, or promotions that cater to families. 💡 4 in 10 consumers will eat out or order online on Mother's Day. Check it out, then call your mother.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Modern Restaurant Management

AUGUST 9, 2022

Today’s Happy Hour Special: Paying By Text Message. Luckily, those tools already exist, enabling restaurant owners to save money, expedite contactless set-up and payments, and even fulfill customer orders directly (no outside delivery app necessary) on platforms that stay in-line with the restaurant’s brand image.

Loyalty Program 173

Loyalty Program Mobile Ordering Kitchen Safety Online Ordering 173

7 Shifts

JANUARY 7, 2021

While these local favorites are great at attracting their neighbors to visit again and again, to out-of-towners, they’re just another restaurant that looks like it could do with some renovations. Before you get any ideas of a cheesy radio spot, take a step back and look at the bigger picture. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

AUGUST 11, 2021

This year, Tork wanted to provide restaurants with even more insights, tools and resources through its Take Back the Lunch Break effort to help during this critical period of recovery. Here are some of the most impactful pieces of advice: Reach Out to Your Diners. Offer a variety of ordering options for your diners. Offer Value.

Loyalty Program 162

Loyalty Program Social Media Mobile Ordering Online Ordering 162

Goliath Consulting

SEPTEMBER 7, 2023

In the digital age, the culinary world doesn’t just battle it out in the kitchen. The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. Beyond basic information, include detailed menus, daily specials, and an events calendar.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Harbor Touch

DECEMBER 20, 2022

Restaurants of all sizes embrace software technology to improve the customer experience and streamline operations, from ordering systems to kitchen automation. By using POS business systems , restaurants can process orders more quickly and accurately than ever. Innovating online ordering. Transforming customer service.

Loyalty Program 78

Loyalty Program Online Ordering Kitchen Safety Customer Experience 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It can sync with a loyalty program. Daily specials.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

SEPTEMBER 14, 2022

You are sitting in your favorite restaurant and have placed an order on a tablet at your table. After a few seconds of placing the order, a notification appears on your messaging app. Ding* ‘Your order is being prepared by Chef Bot 19 and will be delivered to your table in approximately 19 minutes.

Front of House 187

Front of House Mobile Ordering Loyalty Program Back of House 187

Lavu

APRIL 8, 2020

This really does not take much effort on your part; it’s simply rephrasing what it states. Here are some subject line examples: Yes, We’re Open During the Pandemic, Call for Take-out Now. This Week’s Take-out/Delivery Special. If you regularly have in-house specials, make them virtual specials.

Communication 144

Communication Loyalty Program Social Media Online Ordering 144

ChowNow

JANUARY 27, 2021

Online ordering has become extremely popular, so much so that digital sales will account for more than half of limited-service and quick-service sales by 2024. Try sending out messages once a month, once every two weeks, or once a week. . Profile a special dish. Offer a small discount off online orders.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

7 Shifts

JULY 16, 2021

Take it one step further by diving into their lifestyle habits and spending patterns. Reference secondary research studies or create your surveys and questionnaires to send out to a select group of people! When scoping out the zones, take note of which areas have already existing coffee shops. Don't stop there!

License 459

License Hiring Equipment Point of Sale 459

24/7 Waiter

SEPTEMBER 7, 2023

With many foodies ordering meals online or taking them to-go instead of dining in, it is more important now than ever to cash in on this type of customer. A software program that makes online food ordering easy adds to your restaurant marketing strategy and helps boost your sales.

Dine-in 36

Dine-in Ordering Online Ordering Loyalty Program 36

Modern Restaurant Management

APRIL 27, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). You can view the special issue here. Tips for pivoting to retail.

Webinar 161

Webinar Mobile Ordering Loyalty Program Online Ordering 161

Open for Business

APRIL 3, 2023

Think about what makes your restaurant stand out from the competition. You can also think about place as where you promote your product—in print, online, or by word of mouth. Understanding the marketing mix for your restaurant You can use the 4 Ps to figure out the best ways to reach potential guests.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 177

Ordering Technology Mobile Ordering Online Ordering 177

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Online ordering. Online ordering is one of the most popular ordering channels for consumers today. Loyalty program.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

APRIL 19, 2023

Knowing that rules for business texting have intensified alongside the 10DLC rules, restaurant owners and marketers should take time to analyze and reevaluate the texting campaigns used throughout the year. Include Domain in Links Messages are blocked because carriers are trying to keep spam out.

Loyalty Program 165

Loyalty Program Mobile Ordering Customer Service Small Business 165