Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

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Modern Restaurant Management

SEPTEMBER 12, 2024

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

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Modern Restaurant Management

SEPTEMBER 11, 2020

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. For multi-brand operators, this means juggling multiple entities and ensuring each brand is flexible and responsive to changes in the market. Incorporate a Loyalty Program.

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Modern Restaurant Management

APRIL 14, 2025

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Technology that once felt futuristic is quickly becoming standard. The survey of 1,500 U.S.-based Diners are willing to embrace voice AI. The good news?

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Modern Restaurant Management

JUNE 27, 2025

Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,

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Modern Restaurant Management

FEBRUARY 15, 2022

Technology innovations offer the potential to bridge the gap between the need to keep their business running and deliver quality products and experiences to their guests. More realistically, technology advancements can eliminate superfluous tasks and automate components of complex ones. It relieves cashiers and reduces long lines.

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Modern Restaurant Management

DECEMBER 23, 2024

As we step into 2025, the restaurant, bar, and hospitality industries are experiencing transformative shifts driven by evolving consumer preferences, technological innovation, and economic dynamics. From reimagining workflows to enhancing guest interactions, technology is shaping how restaurants, bars, and hospitality businesses operate.

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ChowNow

FEBRUARY 13, 2025

Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. But first, lets look at how to choose the right technology for your restaurant. Consider your budget.

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ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. As technology continues to advance, restaurants that embrace these changes will be better positioned to thrive in a competitive landscape.

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Modern Restaurant Management

MARCH 24, 2025

Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. This is where technology and AI come in. As technology advances, it becomes increasingly invisible.

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Modern Restaurant Management

MAY 29, 2025

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. Product information and tutorials.

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Modern Restaurant Management

JANUARY 12, 2022

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

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Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

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ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Lavu, the restaurant technology services company, estimates 42 percent of food purchases are made online.

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Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? million members in its loyalty program as of October 2021.

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Modern Restaurant Management

OCTOBER 13, 2022

Just as with COVID shutdowns and supply chain issues, restaurant technology can help operators continue providing great service even with high costs for them and customers alike. Adopt In-House Technology to Improve Service and Reduce Errors. Put Loyalty Rewards Into Customers’ Hands with a Branded Mobile App.

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Modern Restaurant Management

AUGUST 25, 2022

Though much ink has been spilled over the difficult hurdles restaurants survived — and thrived — through, it’s also important to highlight the positive changes that are transforming the industry, and that includes technology. Technology, Then and Now.

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Modern Restaurant Management

MARCH 11, 2022

While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals. Former competitors are now part of the same umbrella company. Final Thoughts.

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Modern Restaurant Management

MAY 19, 2025

Technology moved from being a support system to a core pillar of daily operations. Unified commerce platforms are linking POS, payments, loyalty programs, and performance analytics to create seamless experiences across every guest touchpoint. These weren’t trends—they were urgent solutions to real problems.

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Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Send a Thank You Note. Solicit Feedback. Don’t Forget the Basics.

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Modern Restaurant Management

JULY 8, 2024

At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyalty program that is relevant for a variety of guests? What are the best practices for building a new loyalty program?

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Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Modern Restaurant Management

AUGUST 24, 2021

With the right digital tools in place, restaurants can acquire and utilize better data to sell more food and transition the perception of marketing from a cost center to a profit center. And it’s a place where finance and marketing build repeatable models that actively drive pipeline performance.

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Modern Restaurant Management

FEBRUARY 17, 2025

They would need to be able to lean on their technology partners to offer tools that help create efficiencies, and better manage costs. " In what ways is technology changing the Canadian hospitality industry and what impact do you see AI having? In terms of operations, we're seeing a trend towards integrated systems.

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Modern Restaurant Management

JUNE 30, 2021

Mobile-Based Loyalty Programs. It is no surprise that the rollout of loyalty programs is all around us, with companies like McDonald’s, Burger King and Taco Bell all providing this offering to their customers. With the collection of more customer data comes the opportunity to retool customer engagement marketing.

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Modern Restaurant Management

AUGUST 23, 2023

Restaurant loyalty programs are nothing new so what can restaurants do to stand out from the competition and better engage with guests to build relationships? How and why are loyalty programs evolving? Loyalty programs are made to cater to customers' ever-changing needs and expectations.

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Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

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Modern Restaurant Management

JUNE 18, 2025

There are technological solutions to this; for example, audio systems can be programmed to turn on at a certain time, and even change the tempo, genre and mood of music as the day goes on. This connection is so important that the music may be one of the key parts of the experience that brings repeat business and customer loyalty.

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Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. One of the biggest COVID-born shifts in the industry was the widespread adoption of technology solutions to streamline the ordering process.

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Modern Restaurant Management

MAY 9, 2025

To learn more about how restaurant operators can best set themselves up for the upcoming summer season, Modern Restaurant Management IMRM) magazine reached out Kevin Bryla, Chief Marketing Officer, SpotOn. What are guests’ expectations for outdoor dining, particularly as it relates to technology?

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Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing. Do More with Less with Technology.

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ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.

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Modern Restaurant Management

MARCH 19, 2025

A strong POS system can streamline operations, inventory and menu management, assist with staffing shortages and scheduling conflicts, as well as assist with sorting through data and sales patterns to help personalize marketing campaigns in a new location.

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The Restaurant Group

JANUARY 26, 2025

This is where restaurant loyalty programs shine. Loyalty programs offer dining rewards, creating a bond between customers and your business. These programs encourage repeat visits, boosting both customer satisfaction and restaurant profitability. Restaurant loyalty programs reward customers for their repeat visits.

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Modern Restaurant Management

JANUARY 8, 2024

This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes. The future of restaurant businesses will likely involve a hybrid approach, combining the efficiency of technology with the warmth and personal touch of human service.

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