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Driving Recovery and Revenue with Digital Marketing Strategies

Modern Restaurant Management

Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.

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Best Practices to Establish an Efficient Restaurant Operation

Modern Restaurant Management

What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through social media channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Mobile app and website satisfaction improve 1 percent each to 83 and 82, respectively.

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Game Changing News for Brands’ Media Mix

Modern Restaurant Management

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

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Hearty BBQ with a Heart: How Mighty Quinn’s Is Adapting

Modern Restaurant Management

In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. We have redistributed staff for greater capacity to fulfill pickup and delivery orders through our app and website. Of course, we are also maintaining our hygiene and food safety standards.

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Will 2023 Be Transformative for Restaurants?

Modern Restaurant Management

In fact, in a 2022 study, 53 percent of millennial TikTok users said they had visited a restaurant after seeing it on the social media platform, showcasing the power of new platforms in driving business. A diner who wants to order directly through a restaurant’s website one day, may pivot to making a reservation the next.

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