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The holiday season is a huge calendar event in the restaurant industry, with bookings booming as guests look to let their hair down and enjoy a festive feast. Over the Christmas season, 63 percent of adults plan to eat out so your restaurant needs to be prepared for the increase in demand.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. And the digitization of operations over the past few years means that the industry is getting better at capturing that data.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Your restaurant’s main selling point is the food. Others tend to emphasize their cheaper menu options. Create a Conversation Trigger.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Restaurant data analysis eliminates the guesswork and helps you turn ordering information into actionable steps that will improve your restaurants performance.
billion transactions and $67 billion in sales in 2024. Companies saw a sales boost in 2024 as loyalty transactions increased by over 30 percent. This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America.
Without KPIs, spotting inefficiencies in your workflow is nearly impossibleleaving you without the data needed to make informed decisions and grow your online sales. If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow?
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
Claiming and optimizing your profile makes sure that your restaurant information is displayed accurately across all Google platforms, like Google Maps and the local 3-pack, which shows the top three results on Google searches. Nowadays, running a successful restaurant takes more than great food and good service.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. In 2025, the US online food delivery market is expected to reach $424.9 billion in revenue.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? Can it increase sales or customer retention? What was once a gradual process turned into a rapid transformation, permanently reshaping how restaurants operate and interact with customers. Are labor costs too high?
While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you. Your menu: Part love letter, part manifesto, instructions for use and a bill of goods, all rolled into one. Should your menu move to the cloud?
With the right partner, mobile ordering: Integrates seamlessly with your point of sale, enabling employees to focus on the guest experience, not managing delivery orders by phone or a separate app. Enhance Your Digital Presence Grubhub projects 40 percent of restaurant orders in 2023 will take place online.
Many restaurants are doing this by raising prices, cutting costs, taking items off the menu, and making do with lean crews. Having this deeper understanding will begin to answer questions you may have with how to integrate produce in your menu. Does my supplier: Tell me how to store, keep, and rotate produce.
Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count. This includes hours of operation (including holiday updates), your website link, phone number, and menu. Here are two ways to make a big impact on your local SEO. Upload high-quality photos.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonalmenu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
People tend to equate hospitality with service, thinking that they've done their job if their waitstaff is quick and polite, the menus are clear and attractive, or the tables are clean and well-organized. Ensuring guests experience true hospitality is tantamount to running a successful restaurant.
In this article, you will learn: How to educate customers on why direct ordering matters Simple incentives to encourage direct orders Ways to streamline and promote your direct ordering system Lets explore the best ways to shift customer behavior and grow your direct ordering sales. Something as simple as We appreciate your support!
Keeping menus updated across various online ordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple online ordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Your Google Business Profile serves as the first point of contact for many potential customers searching for local restaurants. Go to the Google Business page and claim your restaurant.
Staff scheduling, inventory management, menu analysis , guest satisfaction, profitability, and so much more rest on the shoulders of accurate restaurant forecasting. Restaurant Sales Forecasting Method & Techniques. On a macro level, sales forecasting helps a business set growth goals and determine its overall profit and revenue.
71 percent rely on delivery for 11 percent or more of sales. 33 percent rely on delivery for more than 20 percent of sales. 65 percent rely on mobile ordering for 11 percent or more of sales. 25 percent rely on mobile ordering for more than 20 percent of sales. Investment in delivery and mobile ordering pays off.
How would you recommend menu items to guests to enhance their dining experience? Have you ever handled a situation where a customer asked for a dish not on the menu? What techniques do you use to upsell menu items or drinks? Hiring the right wait staff is one of the most critical decisions for any restaurant owner.
The benefits of AI for restaurants are undeniable from automation, to real-time control and information analysis, to improved customer service. This might include correlation of social media posts, to reviews, to point of sale metrics. This might include correlation of social media posts, to reviews, to point of sale metrics.
But there's more to it than adding up your inventory bill and comparing it to your sales. Why it matters Restaurant Food Cost Percentages Calculate Food Cost Percentage Food costs vs Prime costs Menu Changes and Seasonality Strategies to Reduce Your Food Costs Food Cost Management Tools FAQ What is food cost?
The National Restaurant Association released its 2020 State of the Restaurant Industry Report which examines key factors impacting the restaurant industry including the current state of the economy, operations, workforce, and food and menu trends across segments from quickservice to fine dining. 2020 State of the Restaurant Industry.
Start by analyzing these Top 7 POS Sales Reports to know where your restaurant is headed. These reports help you understand sales trends, manage inventory, optimize staffing, and improve customer satisfaction. Sales Exceptions Reports : Spot voids, refunds, and discounts to minimize losses and detect irregularities.
Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations.
Part of its upsurge comes from off-premise dining becoming widely adopted due to the pandemic, but there’s been an overall uptick in digital sales that’s helped drive-thrus gain significant traction. He also has the numbers to prove his point: Digital sales at Chipotle accounted for 19.6% of total sales (4).
POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonalsales trends. By leveraging POS data, restaurants can adjust inventory, staffing, and marketing strategies to maximize profits during busy periods and minimize waste during slow seasons.
Include key milestones like finalizing the lease, completing renovations, hiring staff, ordering equipment, and doing test runs of your menu. Consider having a seasoned team member from your original location help with onboarding at the new one. A well-thought-out timeline will help prevent delays and overspending.
Want to make smarter menu decisions? Use your POS system to analyze sales, profitability, and trends. Here’s how: Identify Top Performers : Track sales volume and item rankings to spot customer favorites. Spot Seasonal Trends : Use data to adjust your menu based on customer preferences throughout the year.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
This edition of MRM News Bites features a double dose from US Foods, SpotOn Transact, DoorDash Kitchens, Virtual Restaurant Consulting, Tripleseat and Gather, wagamama, Toast, The Gluten Intolerance Group, Instawork and StaffMate Online, Procurant and Yellofin, Sift, 7shifts, ParTech, Revel Systems and Como, Kabbage, Bluecrew and Cuboh.
Restaurants will increasingly become more reliant on using their transaction data to inform and automate their businesses. Having a single supplier and point of support for all the store technology and payment processing functions also reduces administrative burden and risk. The “restaurant anywhere” experience will expand.
Eating and Drinking Place Summer Employment Forecast According to the National Restaurant Association’s annual Eating and Drinking Place Summer Employment Forecast, restaurant operators will add 525,000 jobs for the summer season. Sixty-three percent of adults have worked in the restaurant industry at some point in their lives.
Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Takeout For Good.
Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. In this post, we’ll explore how integrating POS data into your marketing strategy can boost engagement, improve customer satisfaction, and ultimately increase sales. Here’s how: What is POS Data?
We also anticipate restaurants will be more cautionary when it comes to menu offerings. With current supply chain issues and these brands already operating under thin margins, we expect operators to be strategic when it comes to menu sizes, limited offerings and daypart offerings to limit waste, cut costs, and maximize profitability.
By accurately calculating food costs, restaurant owners can set the right menu prices, reduce waste, and maximize their profits. Whether youre a seasoned restaurateur or just starting, mastering food cost management is the key to boosting your restaurants profitability. With a target food cost of 30%, the menu price is set at: $5.15/0.30
POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Learn more in our latest post: How POS Systems Enable Menu Personalization. Real-Time Updates : Adjust menus instantly for accuracy and relevance. Improves Operations : Smarter inventory and menu management.
With the right tech tools, managers can ease their workloads, employees enjoy a much smoother scheduling process, and guests benefit in countless ways — from mobile ordering to digital menus to better ways of making and managing reservations. A full 55% of consumers consider takeout and delivery essential to their restaurant experience.
Customer service: Interact with guests, solve customer complaints, and ensure the service is on point. Restaurant management covers several duties and responsibilities—from hiring team members, to dealing with customer complaints, to making on-the-fly decisions to control labor costs. If it gets the job done, why change it, right?
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