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Digital Menu Psychology: How to Influence Ordering Decisions Online

ChowNow

This is the foundation of menu psychology, and for restaurant owners using online ordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. Make Upgrades Feel Like a Natural Next Step Use your online menu layout to position extras and add-ons near core items.

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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.

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2025 Restaurant Payment Trends and Predictions

Modern Restaurant Management

In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5

2025 447
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10 KPIs for Online Food Delivery Every Restaurant Needs

ChowNow

If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.

Delivery 195
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How to Find the Target Market for Your Restaurant

ChowNow

Key customer factors that influence dining preferences, from demographics to behavior. Demographics help you define the basic characteristics of your target diners, giving you insight into who they are, what they can afford, and how their lifestyle influences their dining choices. or How often do you order delivery?

Marketing 195
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195
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How To Optimize Menu Categories For Better Sales And Simpler Decisions

ChowNow

When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.

Menu 195