7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. You don't even need to know how to code to use them!

Website Management 370

Website Management Online Ordering SEO Hiring 370

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet?

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

7 Shifts

FEBRUARY 7, 2024

Restaurant technology is no longer a nice-to-have: it’s an absolute necessity for building a modern, resilient restaurant that can become and stay competitive. The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

NOVEMBER 7, 2023

Restaurant brands around the world are finding that their audience is craving something more than pretty pictures of delectable dishes, but rather a need for community and discussion. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators.

Marketing 199

Marketing Social Media SEO Front of House 199

Modern Restaurant Management

JANUARY 31, 2024

Looking around the lively atmosphere of any restaurant, there are no doubt patrons capturing and sharing fun memorable moments. These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect.

Social Media 199

Social Media Email Marketing Influencer Customer Experience 199

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. Whatever plans and forecasts you had for your restaurant are yesterday’s bread now. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Open for Business

MAY 16, 2024

Menus can be refreshed and hospitality can be fine-tuned, but your restaurant’s success ultimately boils down to discoverability. Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

JUNE 20, 2023

The restaurant industry has generally seen an increase in online orders since the start of the pandemic. It means more restaurant businesses now have an online presence. So, how do you attract more customers to your restaurant in the competitive market? One way to do this is by building social proof.

Social Media 198

Social Media Email Marketing SEO Consumer Goods 198

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. The internet is vast, and you must be on top of any mention of your brand.

Social Media 193

Social Media SEO Website Management Audits 193

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. 6 Tips on Creating a Winning Restaurant Newsletter. 10 Restaurant Newsletter Ideas. Benefits of Having an Engaging Newsletter for Your Restaurant Business.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JANUARY 22, 2024

Understanding your diner’s requirements, preferences, and desires is the foundation for success in the modern restaurant industry. This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. But precisely, how can you determine what customers want?

Loyalty Program 152

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 152

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Yet, there is nothing common about your specific brand. Let’s talk about how to tell your story.

Franchise 178

Franchise Franchising Marketing Social Media 178

Social Hospitality

FEBRUARY 25, 2021

For most of its existence, restaurant marketing focused on a single goal: getting more people through the door. How can you convince a customer to come to your business and spend money on your food? Not sure how to best reach customers in their homes or on-the-move? Redirect to your website.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

JULY 16, 2021

So you want to open up your very own coffee shop. Coffee shops can be so much more than a place to grab a cup of joe and a croissant. For your coffee shop to reach that status, it has to be done right. Below is a list of the potential coffee shop concepts to think about when conducting your market research. Coffee Bars.

License 461

License Hiring Equipment Point of Sale 461

Social Hospitality

FEBRUARY 16, 2022

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they’ll be more inclined to choose you over your competitors. However, offline is still going strong.

Social Media 249

Social Media Customer Service Customer Experience Bar 249

Modern Restaurant Management

MARCH 7, 2023

If you run a bar or restaurant, you already know how important it is to have an online presence. But having a website or social media page isn't enough anymore. In today's competitive market, you must ensure your business can be easily found online. This can lead to more reservations or online orders.

SEO 193

SEO Bar Online Ordering Social Media 193

7 Shifts

MARCH 30, 2022

After two years of only being able to order takeout and having to wear a mask when not at the table, restaurants are poised to bounce back in 2022. The National Restaurant Association projects restaurant sales will hit $898 billion this year -more than $200 billion more than in 2021. For your restaurant, that means competition.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results.

SEO 186

SEO Social Media Website Management Online Ordering 186

Modern Restaurant Management

FEBRUARY 25, 2022

The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical?

2022 209

2022 Marketing Email Marketing SEO 209

7 Shifts

FEBRUARY 15, 2022

We started the Restaurant Growth Podcast in 2021 to provide a platform for the best and brightest minds in the restaurant and hospitality industry. From big, important ideas to use-today tactics, here are the best takeaways we heard on Season One of the Restaurant Growth Podcast. That smartphone is your media center.

Social Media 450

Social Media Hiring Website Management Hospitality 450

Next Restaurants

MAY 14, 2024

By Eric Tress, Contributor Do you feel overwhelmed when juggling multiple social media pages for your restaurant? This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. 8 Tips to Help You Juggle Multiple Social Media Pages for Your Restaurant 1.

Social Media 105

Social Media Website Management Customer Service Online Ordering 105

7 Shifts

MARCH 10, 2021

Successful restaurant owners have many traits in common. These may be traits that come naturally to the best restaurateurs, but they can also learn some valuable habits to help them efficiently and effectively run a business and meet their goals. Here we've outlined seven practices of highly successful restaurant owners.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

JANUARY 28, 2022

Branding is essential for all businesses. It’s how you interact with the world and the way customers remember you. But branding is especially important for a ghost kitchen. You need to convince customers you are trustworthy through branding. You need to convince customers you are trustworthy through branding.

Social Media 205

Social Media Advertising Small Business Food Order 205

7 Shifts

FEBRUARY 12, 2021

So you want to open a restaurant. Maybe it’s to take your grandmothers’ recipes to the masses. Maybe you want to share your love of tacos with the world. A place to call your own, perhaps? The dream of opening a restaurant is held by many, and it hasn’t been sullied by the pandemic. How to Buy a Restaurant.

License 446

License Equipment Certification Information 446

Modern Restaurant Management

JANUARY 24, 2024

During the COVID-19 pandemic, QR codes took center stage in the restaurant industry. For example, Pizza Hut used QR codes to turn pizza boxes into an augmented reality game of Pac-Man, while Chili’s promoted the technology at its restaurants to help raise millions of dollars for cancer research.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Three Tips to Promote a Restaurant on a Low Budget.

Marketing 199

Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

JUNE 12, 2023

For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.

Social Media 167

Social Media Loyalty Program Communication Sustainability 167

ChowNow

FEBRUARY 20, 2024

It’s no secret that websites are the one tool that every restaurant needs in its arsenal. In fact, 77% of diners visit a restaurant’s website before dining in or ordering out. ChowNow recently partnered with Squarespace to build premium websites designed for restaurants.

Ordering 78

Ordering Mobile Ordering SEO Front of House 78

Social Hospitality

FEBRUARY 16, 2022

We invest money and effort into marketing campaigns to build relationships with our target audience. We want people to engage with our brands both online and offline. Once people feel connected to your brand, they’ll be more inclined to choose you over your competitors. However, offline is still going strong.

Social Media 195

Social Media Customer Service Customer Experience Bar 195

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. Mobile marketing is promoting your business on customer’s mobile devices like phones, tablets, and other handhelds.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

OCTOBER 17, 2019

While Instagram in particular has taken the food and restaurant communities by storm, it’s still important to have a website to serve as your restaurant’s official home on the internet. Fortunately, website design platforms like WordPress, Squarespace, and Wix are lowering the barrier to entry to web design.

Demo 240

Demo Website Management SEO Online Ordering 240

Modern Restaurant Management

MAY 15, 2023

Less than two decades ago, restaurant-quality meal delivery was largely limited to pizza and Chinese takeout. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. So, if you’ve skimped on your digital presence, the time to change is now.

Customer Experience 193

Customer Experience Delivery Loyalty Program Mobile Ordering 193

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Here are the biggest takeaways for how restaurants can engage with Gen Z in ways that create a competitive advantage.

Loyalty Program 186

Loyalty Program Mobile Ordering Social Media Customer Experience 186

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Managing SEO.

Social Media 215

Social Media Website Management Mobile Ordering Food Order 215

Lavu

NOVEMBER 1, 2023

Starting a food delivery business can really make a difference for restaurants or any food business, helping them reach more people and make more money. You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Social Hospitality

JUNE 28, 2023

In the ever-evolving world of restaurants, establishing effective marketing strategies is an important stepping stone to success. Whether you’re a new restaurant or a well-established entity, it’s crucial to keep your marketing as fresh as your food. Are you a family-driven restaurant that emphasizes bonding?

Marketing 195

Marketing Email Marketing Social Media Seasonal Menu 195