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The Power of Social Media Marketing for Restaurants

Goliath Consulting

In todays digital-first dining culture, having a strong social media presence isnt optionalits essential. For restaurants, social media marketing is more than just posting food photos. Know Your Audience Before You Post Every restaurant has a unique vibe, and your social media should reflect that.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

By polishing their own profiles and encouraging user-generated content like social media and Google reviews, savvy restaurateurs can boost organic diner discovery.Experimenting with Tech: Diners are increasingly comfortable with foodservice automation and AI, and they can be a huge boost in efficiency.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. Why did you want to open a marketing firm with a bar/restaurant/hospitality niche and what is the significance of the name Embark? “That’s the difference.

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Understanding Gen Z Eating Habits: Authenticity and Tech-Savvy Preferences

Modern Restaurant Management

Technological Integration : Gen Z's tech-savvy nature means they often discover new foods through social media. Fully Leverage Social Media : Platforms like TikTok and Instagram are where Gen Z lives. Focus on Experience : Create memorable dining experiences that are shareable on social media.

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Why Hospitality Still Matters: The Heart of Restaurant Success

Goliath Consulting

Hospitality isnt just serviceits the emotional connection that keeps guests coming back. In todays competitive dining landscape, hospitality is what truly sets a restaurant apart. Hospitality vs. Service Though often used interchangeably, hospitality and service arent the same. Providing good food is just the beginning.

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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

"After COVID, people are craving social dining experiences where the detail is leveled up." “This offering enhances the sense of luxury and hospitality while also allowing guests to enjoy a more interactive and personalized moment at their table,” said Alessandro Piliego, Costa* General Manager.”It’s

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From Empty Tables to Full House: Expert Advice on Avoiding Restaurant No Shows

Modern Restaurant Management

Restaurant no-shows are a silent killer of hospitality profits. No-shows plague the UK hospitality industry, with 12-14 percent of restaurant reservations going unfulfilled, resulting in an estimated £17.6 billion in annual revenue losses, according to Zonal and CGA's GO Technology report.