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“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
or place an order (for take out). Most people are calling to book especially when the online booking system says there are no available reservations, so many patrons call anyways thinking there is likely still capacity left. Call forward actions are programmed according to what the caller may be asking for. menu, hours, etc.),
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
As restaurant brands grow, there is an increasing realization that loyalty and guest experience cannot live in isolated departments anymore. After nearly two decades in marketing and technology leadership across hospitality brands, I have seen how aligning these functions can drive measurable results.
Customers expect seamless onlineordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive. Customers expect seamless onlineordering, loyaltyprograms, and delivery options, and franchise systems need to invest in tech to stay competitive.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. Why did you want to open a marketing firm with a bar/restaurant/hospitality niche and what is the significance of the name Embark? “That’s the difference. .”
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." The past five years have reinforced the critical intersection of digital and hospitality in the restaurant industry. Technology continues to transform restaurant operations.
The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For regulars, make a point to remember names, orders, and preferences.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. We'll see the continued shift of leveraging AI to help with other commodity tasks to free up humans to have more time to give customers higher-quality hospitality.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
Monitoring your COGS helps you spot food waste, theft, over-ordering, or supplier price hikes before they eat into your gross profit margin. Meeting and exceeding customer expectations is crucial for maintaining high levels of customer satisfaction and loyalty. The result is your AOV.
One pro we know tested a cook with a plate this order challenge under a timer. Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Onlineordering speeds up takeout with fewer mix-ups.
Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. Traditional pizza chains have long competed on price, because consumers generally have little brand loyalty. Pizza chains right now are apparently banking on the $9.99 price point.
From real-time inventory tracking to mobile ordering and multi-location management, the right POS helps restaurants grow faster and operate more efficiently. Toast : Designed for restaurants, offering tableside ordering, inventory management, and a free starter plan with 3% payment processing. Thats where Lavu leads the way.
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobile ordering seemed like a long shot.
Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Introduce wine pairings or tasting events with online booking options. Creating customizable prix fixe menus for groups with easy onlineordering.
In the competitive world of hospitality, your point-of-sale (POS) system is more than a cash register—it’s the heartbeat of your operation. Upgrading to a cloud POS system for hospitality isn’t just a tech refresh—it’s a strategic move that boosts efficiency, service quality, and revenue.
Choosing the right point-of-sale (POS) system is a high-impact decision for any hospitality business. To ensure your investment delivers real ROI, here are the top 7 features to look for in a cloud POS system built for hospitality. Mobile Ordering and Tableside Service Guests today expect fast, flexible service.
In today’s hospitality landscape, guest expectations are higher than ever. For guests, this translates into quicker service, more accurate orders, and smoother payments —all of which enhance their overall impression and likelihood of returning.
A well-designed POS system improves restaurant operations by streamlining order management, speeding up transactions, and delivering real-time insights that help optimize every aspect of the business. Enhances Order Accuracy: Directly sends orders to the kitchen, cutting mistakes by 25% and improving customer satisfaction.
They can handle menu questions, help customers place an order or make a reservation, and they can even make personalized menu suggestions. AI Streamlines LoyaltyPrograms Do you have a customer loyaltyprogram? A loyalty or reward program is essential for increasing customer retention and driving repeat business.
With the growing demand for fresh, made-to-order meals and local favorites, starting a deli can be a smart and rewarding business move. Customers can customize orders, choose between hot and cold food, and easily request accommodations for their food intolerances. Thinking about launching your own deli in 2025? Youre not alone.
Enhance Your Online Presence Create a User-Friendly Website In today’s digital age, your website is your storefront. Building a community around your brand fosters loyalty. Offer Promotions and Discounts Implement LoyaltyPrograms Reward repeat customers with discounts or freebies.
Loyalty is a huge factor now as guests desire rewards and perks for sticking with a favorite small business, and repeat customers are keeping many restaurants going. Today, driving positive customer feedback via online channels is now equally as important as having a great location. Customer habits have also shifted after the pandemic.
For example, menu design, loyaltyprograms, operational efficiencies, and improved guest experiences. Rather but builds long-term loyalty and increases profitability. But, say it offers generous portions, high-quality ingredients, and a seamless ordering experience. Restaurants must enhance perceived value.
Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. What started as a simple way to swap paper menus with contactless ordering during COVID quickly evolved into an operational solution to battle staff shortages and improve efficiency.
In Mangiduyos’ hospitality career, he climbed the ranks to Executive Chef at a major hotel brand. But Chef Mangiduyos is most at home tweaking Spam musubi with pickled Daikon and preparing catering orders of Kalua pork and Mac Salad that transport diners to Hawaii without the plane ticket or jet lag.
With the rise of digital payment platforms and mobile wallets, restaurants can offer rewards programs, targeted promotions, and personalized experiences that cater to individual customers’ preferences. This fosters customer loyalty and allows restaurants to gather valuable data and insights to inform their business strategies.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
Restaurant Marketing Truths 7 Reasons Why First-Party Ordering Is Taking Over Third-Party Independent restaurant operators are shifting away from third-party delivery apps — and for good reason. That’s the power of first-party ordering done right. You Keep More Profit from Every Order More money stays with you.
However, here are a few benchmarks: Quick-service restaurants tend to hover around 17% , due to high order turnover, automation, and relatively inexpensive ingredients. This included not only receipts from tableside sales, but also from any takeout orders.
They provide guests a first impression of your restaurant; it’s where hosts greet guests, check-in reservations, provide quotes for the waitlist, rotate sections to avoid overworking serv ers , pace seating to avoid overwhelming the kitchen, and direct off – premise s guests and delivery drivers to pick up their orders.
Another case showed how a bad actor was able to access 400 different accounts on a single device in order to consume thousands of dollars worth of promotions in just 30 days. percent) are confident that they would know how to create a deepfake photo or video online Less than half (43.7 ”
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
While features like ordering and paying via QR codes have become the norm, Back-of-House systems have lagged in sophistication. This is why it’s essential that operators invest in comprehensive training programs and foster a positive work environment.
In times of economic uncertainty, the hospitality industry is affected by equity-market downturns that can create revenue-crushing reactions – hurting both consumers and operators alike. This was likely driven by rapid improvements in technology such as onlineordering as customers favor good value and convivence post-pandemic.
This trend is primarily driven by advancements in point of sale (POS) systems and the availability of white label, plug-and-play onlineordering systems. Virtual hospitality could also lead to more streams of revenue. Every new way of interacting with a guest is an opportunity to increase frequency and average order value.
Among all the trends forecasted for hospitality establishments in 2022, restaurant gift cards are one of the most powerful tools in your tool belt. OnlineOrdering: How Gift Cards are an Essential Piece of the Process. Experts say that the trend of ordering food for delivery is here to stay: 49.4 It’s no wonder.
As brands scrambled to change their business models – whether through the adoption of touchless payments, delivery and curbside pickup, or the use of QR codes to access online menus – consumers were also forced to adapt their dining behaviors. And according to Technomic, Inc., Restaurant people are “people-people.”
We look forward to continuing to innovate and find ways to make ordering plant-based at Taco Bell even more accessible at a great value,” said Taco Bell Corp Chief Food Innovation Officer Liz Matthews. Healthier Hospitals. Council introduced the Healthy Hospitals Amendment Act of 2019.
The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyaltyprogram.
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