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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests. The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Restaurants collect a ton of customer data. You can increase revenue.

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All Food Delivery Apps in One Place: Why Restaurants Need a Centralized Solution

ChowNow

Juggling multiple food delivery apps means switching between tablets, manually entering orders into the POS, and trying to keep track of ever-changing fees and commissions. Most platforms require restaurant staff to log into a separate device, respond to orders in real time, and manually transfer details into the POS system.

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How POS Systems Enable Menu Personalization

Lavu

POS systems do more than just process payments they enable restaurants to personalize menus by analyzing customer data. Learn more in our latest post: How POS Systems Enable Menu Personalization. Increases Sales : Personalized recommendations drive purchases. Customer Insights : Track orders, dietary preferences, and trends.

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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. For example: Lets say your restaurant made $100,000 in total sales last month. What Are Restaurant Profit Margins?

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How POS Data Tracks Seasonal Sales Trends

Lavu

POS systems do more than handle payments they utilize POS data to help restaurants analyze and manage seasonal sales trends. By leveraging POS data, restaurants can adjust inventory, staffing, and marketing strategies to maximize profits during busy periods and minimize waste during slow seasons.

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Restaurant Menu Pricing: How to Set Prices That Boost Profits And Keep Customers

ChowNow

One approach is to use a contribution margin model : after youve calculated food cost, ask yourself how much money is left from the sale of a menu item to cover everything else. Yes, competitor pricing can give you a ballpark idea of what customers in your area expect to paybut it shouldnt be your only reference point.

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How To Optimize Menu Categories For Better Sales And Simpler Decisions

ChowNow

On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities. Good example: A fine dining restaurant using just five clearly defined sections—Small Plates, Mains, Sides, Desserts, and Beverages. It’s called decision fatigue , and it kills conversions.

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