7 Shifts

NOVEMBER 24, 2024

Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check social media to find new dining experiences.

Marketing 370

Marketing Social Media SEO Customer Service 370

Restaurant Business

JUNE 13, 2025

13, 2025 Facebook Twitter LinkedIn It was one of three DoorDash acquisitions announced this year. By Timothy Inklebarger and Joe Guszkowski on Jun.

Reservations 186

Reservations Leadership Advertising 2025 186

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn DoorDash also unveiled AI-powered ad targeting. Photo: Shutterstock DoorDash is doubling down on its advertising business. For Amazon, advertising has become a $50 billion annual business. Ubers advertising business was on pace to reach $1 billion in revenue last year.

Advertising 213

Advertising Fast Casual Social Media Leadership 213

Restaurant Business

JUNE 13, 2025

13, 2025 Facebook Twitter LinkedIn Upscale soup dumpling chain Din Tai Fung has the industry’s highest average unit volumes. By Heather Lalley on Jun. Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 9, 2025.

Operations 201

Operations Leadership 2025 Fast Casual 201

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. Didn't exist. Also non-existent.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

FEBRUARY 18, 2025

Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. I also want you to create three posts a week with pictures for Facebook and Instagram. You need to have a long-standing social media presence.

Social Media 432

Social Media Book Back of House Take-out 432

Modern Restaurant Management

NOVEMBER 3, 2022

Third-party review platforms will allow you not only to collect reviews for Google My Business, but also on other platforms as well such as Yelp and Facebook. Not only does this build trust and rapport for your brand but allows users to easily click on your Google rating (or Facebook and Yelp) to easily leave a review.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

ChowNow

FEBRUARY 7, 2025

Digital Marketing Channels If youre looking for cost-effective, targeted ways to reach customers, digital marketing channels are the superior method: Social Media (Instagram, Facebook, TikTok, etc.) Online Ads (Google, Facebook, Yelp, etc.) For example, if you spend $200 on Facebook ads and get 20 new customers, your CPL is $10.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Restaurant Business

JUNE 12, 2025

12, 2025 Facebook Twitter LinkedIn There are about 1,000 Coco robots in the wild today. By Joe Guszkowski on Jun. Photo courtesy of Coco Robotics Here come the delivery robots. Coco Robotics, the maker of four-wheeled autonomous sidewalk rovers, has raised $80 million to help grow its fleet.

Delivery 164

Delivery Leadership 2025 Advertising 164

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography.

Advertising 492

Advertising Mobile Ordering Website Management Customer Service 492

Modern Restaurant Management

MAY 14, 2020

Instead, digital advertising can be an easier, more effective and sometimes less costly way to optimize your ad spend and keep your business top of mind with customers, especially if you’ve shifted to delivery or takeout models. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

NOVEMBER 8, 2023

In the Facebook and Google era, F&B marketing budgets are increasing, which is great, but in most cases, they go beyond what is necessary. Often, the gap between the kind of guest experiences being advertised is different from the experiences provided. That is because different customers have different expectations.

Recruiting 474

Recruiting Guest Recovery Advertising Food Supply 474

Modern Restaurant Management

OCTOBER 9, 2020

Invest the time to make your website and Facebook profile pages robust and engaging. Also, as counterintuitive as it may sound, now is the best time to advertise. Again, since many people are spending an inordinate amount of time indoors and online, it’s crucial that you have a strong presence on the web.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

JANUARY 9, 2024

What stage of growth are you in and do you have the budget to fund traditional advertising? Join Facebook groups centered on a specific audience and post/participate in the discussion. These videos are relatively new but are popular among startups and small businesses. Platforms like Parler were conceived on this idea.

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484

Social Hospitality: Restaurants

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. . Instagram Advertising. Conclusion .

Marketing 440

Marketing Social Media Advertising 2007 440

Modern Restaurant Management

MAY 21, 2020

Spread the Word on Popular Foodies Facebook Groups. Facebook has many groups that bring together food enthusiasts from across the globe, giving you opportunities to market your brand and target the right customers. Facebook food groups are powerful because they enable you to target customers and prospects with laser-like precision.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. You can always boost your page’s likes with Facebook Ads.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

MARCH 20, 2020

And there has never been a better time to advertise on Facebook and Instagram. But I haven't seen anyone take a Blue-Apron type approach and sell packages (IE: Family of Three… Family of Five, Romantic dinner for 2). All of this can be set up on your website. That's all people are doing is surfing the internet right now.

Food Supply 472

Food Supply Take-out Customer Service Advertising 472

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement is a measure you should monitor regardless of whether you send your message via Twitter, Facebook, or Linkedin. For example, one strategy is to utilize location-based advertising to attract local clients. Push Notifications.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | That means you can now get boba at Perkins. By Joe Guszkowski on Jun. All photos courtesy of Ascent Hospitality Management A pair of legacy family-dining brands are out to prove that age is only a number.

Fast Casual 167

Fast Casual Front of House Back of House Leadership 167

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn 7-Eleven is among the growing list of retailers and restaurants offering deals to lure cash-strapped consumers this summer. By Heather Lalley on Jun. Photo: Shutterstock 7-Eleven is ready to do battle in the summer value wars.

Fast Casual 155

Fast Casual Cash Management Leadership Retail 155

Restaurant Business

JUNE 6, 2025

06, 2025 Facebook Twitter LinkedIn Chipotle rose to No. By Heather Lalley on Jun. 7 among the country's Top 10 restaurant chains, according to Technomic's annual Top 500 ranking. Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 2, 2025. 2024 was a tough year for restaurants.

Fast Casual 140

Fast Casual Leadership 2025 2024 140

Modern Restaurant Management

MAY 20, 2020

You can advertise on their job boards, or even go analog with paper flyers. Finally, Facebook groups are a great place to target restaurant workers in the city of your choice. Additionally, are there culinary schools or institutes in your local area?

Hiring 563

Hiring Reference Advertising Management 563

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Out-Of-Home.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

OCTOBER 11, 2021

You could adjust your menu to fit their budgets and include younger adults in your advertising. For example, if you’re trying to learn about how to market to the typical food truck audience, join a Facebook food truck group online. Before you know it, you could accumulate a loyal audience of returning customers.

Marketing 492

Marketing Food Truck Fine Dining Fast Casual 492

Modern Restaurant Management

SEPTEMBER 16, 2020

What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc. Restaurants should advertise what precautions they're taking to keep people safe. The key is to turn on local ads in each of your Facebook location pages. Chris Kaiser, Founder & CEO of Click A Tree.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

OCTOBER 15, 2020

Beyond unique creative, social media advertising can help your brand engage with new audiences. Facebook’s 1.62 Focus on continually producing on-brand, high-quality, social content that engages your audience and builds stronger personal connections with customers.

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

SEPTEMBER 30, 2020

You likely already have social media accounts on popular apps, like Instagram, Facebook, Twitter, and maybe even TikTok. Also, be sure to search for community Facebook groups where you can promote your business and engage with customers. Get the Guide: Email Marketing Made Easy for Restaurants. Build a relationship on social media. .

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Restaurant Business

JUNE 6, 2025

06, 2025 Facebook Twitter LinkedIn Staff illustration Papa Johns has named Caroline Miller Oyler the company’s chief administrative officer. By Restaurant Business Staff on Jun. Oyler has been the company’s chief legal and risk officer since 2018.

Fast Casual 140

Fast Casual Leadership Franchise Franchising 140

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Emphasize Best-Selling Items. Let’s start with a simple ingredient. Create a Conversation Trigger.

Marketing 567

Marketing SEO Front of House Website Management 567

Restaurant Business

JUNE 5, 2025

05, 2025 Facebook Twitter LinkedIn Konro was the first West Palm Beach restaurant to earn a Michelin star. He previously was arrested in Chicago after reportedly attacking his ex-wife. By Lisa Jennings on Jun. Photo courtesy of Konro.

Fast Casual 140

Fast Casual Leadership 2025 Loyalty Program 140

7 Shifts

OCTOBER 22, 2024

Facebook Ads offers similar geo-targeting options. Most restaurants find success running giveaways on social media platforms like Instagram and Facebook. With this restaurant advertising idea , you can leverage the power of social proof and user-generated content to attract new customers. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 18, 2020

Perhaps you've always used Facebook ads, but now approaching a local influencer might be more effective. Many other businesses, however, rose to the challenge and we saw a wealth of marketing messages and advertising that tapped into the themes of staying safe, doing our bit and supporting our communities.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

App Institute

MAY 2, 2021

Facebook is a hugely popular platform for digital advertisers. There are some excellent reasons for Facebook’s popularity. The post How to Advertise Your App on Facebook: 8 Essential Steps appeared first on AppInstitute. Estimates suggest it has a 19.6 percent share of all digital adverts in the U.S.

Advertising 122

Advertising Marketing 122

Restaurant Business

JUNE 13, 2025

13, 2025 Facebook Twitter LinkedIn Image courtesy of Restaurant Business Jackie Secor is the new chief operating officer of Taco John’s. By Restaurant Business Staff on Jun. With more than 25-years of experience, Secor previously served as senior vice president of operations and training at GoTo Foods.

Leadership 144

Leadership 2025 Email Marketing Magazine 144

Restaurant Business

JUNE 5, 2025

05, 2025 Facebook Twitter LinkedIn BJ's has shown promising results recently. By Joe Guszkowski on Jun. Photo: Shutterstock BJ’s Restaurants and Brewhouse did not have to go far to find its next CEO. On Thursday, the casual-dining chain promoted Lyle Tick, its president and chief concept officer, to the top job.

Leadership 150

Leadership 2025 Fast Casual Franchise 150