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With people staying home to avoid the spread of COVID-19, the popularity of virtual events has taken off. Virtual events allow people to feel connected and to enjoy themselves, despite the fact that they can’t do so in a restaurant, bar, or other venues. Does your venue host live entertainment such as bands, DJs, or comedy?
1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant. Mel Bensky, @tastethesix.
Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. Tools to use for market research Surveys, social media, your website, and direct interaction with diners can help you gather data on customer preferences and dining habits.
To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
What is the ongoing goal for all restaurant owners and managers? Another important marketing tactic, which is a necessity in modern times, is having a website. For this reason, it is crucial to take the time as a restaurant manager or owner to build and implement comprehensive training programs. Use Other Outside Resources.
Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Whatever your story is, share it through your website, menu descriptions, and social media to build a stronger emotional connection with your audience.
A complete Google Business Profile, an inviting website, and an active social media presence all signal that your business is trustworthy, professional, and worth their time. Website and SEO Your restaurant website should be mobile-friendly, load quickly, and super easy to navigate. Here’s what to focus on.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. When consumers order more food online, it’s clearly good for business – but it can also make it harder for businesses to manage inventory.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
Consistently delivering safe dining experiences requires a total re-think of processes and service standards, then the skills and behaviours required of both managers and team members. Everywhere a potential customer is in contact with your brand- social media, the website, a phone call, the entrance.
Claiming their GMB account can help restaurateurs manage how their business appears in Google search results and improve website rankings on Google Maps and local search results. phone number, website URL, type of payments accepted, menu items, and photos of the establishment. Last year alone there were 6.9 Title Tags.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Limited-time offers also give you content for social media, email, and your website. These recurring events give existing customers a reason to come back regularly, and give new customers something to talk about. Dont do it manually.
However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so. The same can be said for their employees, who oftentimes aren’t properly trained in managing data threats. Equally devastating are failures to properly configure online servers.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Go to the Google Business page and claim your restaurant.
How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Collaborate with local businesses or events to cross-promote and reach new audiences." Participating in local events and partnerships can enhance visibility.
It just goes to show how important drink pricing and cost management are to maximizing profits. Bars that effectively manage their inventory and reduce waste tend to maintain higher margins. Using restaurant team management software like 7shifts allows you to adjust shifts based on real-time demand.
But, chances are you got into the restaurant business to manage or cook, not to market. It’s often worth it to hire a marketing manager who knows how to strategize and build your brand by: Planning campaigns and specific messaging. Spearheading promotional events. Optimizing your website and social media pages.
Originally from Nassau, Bahamas, Nicholas started out cooking for friends and small events, catering on weekends simply because he enjoyed doing it. Without the right tools in place, scaling online orders in a sustainable way became more difficult to manage. As catering orders grew, so did the demand on his time.
Lastly, with time management tips , video email marketing can enhance the productivity of both receivers and senders. Invitation to Events. Most restaurants host occasional parties and events as one of the powerful ways to promote a business. When you host an event, you usually send out an invitation.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program.
So, wouldn’t it be safe to say that if you can manage a kitchen – you can manage any kitchen? In this size operation there will likely be a sous chef for each restaurant outlet and a banquet chef whose focus is large-scale events. The answer is emphatically – no. Sometimes the difference is the shear scale of the operation.
Time Management: 80% of tasks completed often come from 20% of the effort. The best way to accomplish this is with CRM (Customer Relationship Management) software that can track details like guests names, order history, and contact information. For more ideas, check out our restaurant event ideas guide.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Their online presence on social media platforms can help attract visitors to your website and build awareness of your outlet.
Prioritize Building and Managing Your Website There’s a new trend where restaurants are opening locations without creating a website. Restaurant owners should strongly consider developing a website and linking that website to an optimized Google My Business listing to improve the chances of being found in local search.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Generally speaking, the higher the rank, the more likely a consumer is to click on a website. The position of a result on the SERP is referred to as its ranking.
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.
From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy. Create an awesome website. You and your team are in full control of your website-use it to tell the story you want! Do my hyperlinks work?
While the top three third-party delivery services dominate the food delivery market , 70 percent of consumers prefer to order from a restaurant’s own website or mobile app, and 52 percent of US diners trust those websites and apps more than other portals.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. You're managing employees, finances, compliance, and many other pieces of the business.
With 83% of consumers checking Google reviews before choosing a restaurant, having a robust system for collecting and managing feedback should be a top priority. Next, add a Leave a Review button on your website that directly links to your Google review page. This isnt a suggestion or helpful tipits a must-do in 2025.
As recalls continue to happen frequently, restaurants (and other food businesses) must be prepared to manage all aspects of these events – which includes proper communications efforts. Leverage a combination of your website, social media platforms, news outlets, in-store signs, app notifications, loyalty program emails, etc.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
This rise in digital interactions has made it critical for restaurants to have well-designed websites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. In this ultimate restaurant website design guide for beginners, you’ll learn: How to prepare for a website makeover.
You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Why not combine the power of Facebook Ads with a free event? The ad is visually engaging.
Pricing events for happy hours and special occasions. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Leverage Your Restaurant’s Website. Employee scheduling. Employee time-off requests.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. And almost at the end of the segment, they show your address (location), website and social media handles. Social media is key when promoting your restaurant.
Location Based Services , which allows you to tailor your message to events occurring in those hyper local geographic locations including weather, transportation, and vicinity to friends. A tricky part to location based marketing can be setting up and managing your campaign but luckily there are providers out there that do much of it for you.
He also added a POS system and created a mobile-friendly website. He attracted others to help produce the event, got all of the necessary permits, and set out to raise $500,000. But, creating the online order management solution did not come without its own set of challenges. One summer, he completely rewrote the menu.
This isn’t just about ensuring a website looks nice. Similarly, various social media websites allow businesses to enlist their menu for customers to order, which can attract new audience that may not earlier have had access to. Evaluate and Shift Your Ad Spend.
Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
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