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While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home. Now, the process is fully digitized.
How Cybercriminals Exploit Third-Party Vendors to Attack Restaurants As onlineordering continues to triumph and restaurants become more digital, opportunities for cybercriminals increase. ” As onlineordering continues to rise, opportunities for cybercriminals are increasing, too. Also rising?
Are your regulars ordering the same drink and entree every time they come in? Maybe hosting an event could pump some new life into your restaurant. But first, lets look at three vital steps to guarantee that any event you hold will get the results youre looking for. First, ask what type of event would best fit your venue.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent of diners noting that recent price increases have altered their spending habits, and 58.5
per share for the onlineordering and payment company just four years after Olo went public. per share for the onlineordering and payment company just four years after Olo went public. per share in cash, a 65% premium on the company’s share price as of April 30, before media reports suggested the company was for sale.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Two-thirds of Gen Z and Millennials admit to spending more time online than they’d like, driving a desire for balance between online and in-person connections. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys?
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
It just goes to show how important drink pricing and cost management are to maximizing profits. Bar profit margin and pour cost Some high-performing bars can reach higher margins by optimizing their costs and pricing strategies. Keep in mind that certain drinks can be priced higher due to their popularity or unique ingredients.
price point. Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. The offers come two weeks after Pizza Hut introduced a line of premium Hut Lover’s Pizzas, each priced at $12.99. By Jonathan Maze on Jul. Photo courtesy of Domino's.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. can be an eye-opener for customers.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Here is an example of a restaurants branded app.
Some great examples for restaurants are: How often the customer orders. What the customer orders. Which of your locations the customer orders from most. What the customer orders. How the customer prefers to order (for delivery, for pick-up or to dine-in). How many people does the customer orders for at a time.
It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to onlineordering, all in one place. What shows up, usually before websites, social pages, or anything else, is a Google Business Profile. Even minor differences (like “St.”
They’re demanding increased levels of immediacy, having grown accustomed to ordering and paying — even ordering ahead — with a few taps of a smartphone. Meanwhile, diners can scan a QR code to easily view and order from your menu, as well as alter and route items to the correct kitchen location in real time.
Some operators are willing to have you work today, get paid tomorrow in order to get people in place to handle their minimum requirements. Order at the table through apps and kiosk ordering for fast casual/fast food is being embraced to reduce the need for wait staff. 200 onlineorders a month with one to two people. .
Normally a vibrant spot for working professionals, it is now vying for business in order to survive. For BevAlc buyers, price point as a function of quality, although always important, will become crucial over the coming months and years. Order and keep track of delivery. The first important factor is margin.
Consumers and customers have changed their behavior due to the events of the previous year. This is because you can expect lower prices due to the smaller distance between you and the businesses providing your goods. People are looking up restaurants more and more online. Be More Active in the Community.
They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. Can you provide an example of a successful event or promotion you organized? What would make you say that an event or promotion was successful? Another factor to consider is pricing.
It’s critical to provide a seamless eating experience, which includes simple payment choices and online reservations. Using technology to facilitate contactless payments, onlineordering, and quick table rotation can increase consumers’ satisfaction and loyalty.
The problem is, with dozens of restaurant review sites online, which ones should you focus on to give you the most impact, and how can you optimize each site to work in your favor? Think of it as the online hub of your restaurant’s online reputation, and it’s often the first impression you make in local search results and Google Maps.
David Portalatin, NPD Food Industry Advisor and author of Eating Patterns in America, said there are three ways consumers are responding higher menu prices: they trade down to lower-priced items; cut back on the number of items ordered; or reduce restaurant visits altogether. Host more events, happy hours, and live music.
Originally from Nassau, Bahamas, Nicholas started out cooking for friends and small events, catering on weekends simply because he enjoyed doing it. As catering orders grew, so did the demand on his time. Without the right tools in place, scaling onlineorders in a sustainable way became more difficult to manage.
Social media, online reviews, and delivery platforms make digital branding just as important as physical branding. For instance, in many cases, the first time someone sees your logo will be online, so it better look just as good on an iPhone as it does on a giant sign. Data can also help optimize your menu and pricing model.
For example, if you run a social media campaign or pay for onlineordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your onlineordering. You spent $800 on Facebook ads and in-store promotions over a month.
By performing an honest assessment and diving deep into point-of-sale (POS) reporting, payroll data, online customer reviews, and various other analytics, even the most successful restaurant operators can identify areas that can be streamlined to cut costs, save time, and boost revenue in the new year. Responding to online reviews.
Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.
An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy. You can rope your customers in to celebrate with you by offering them discounts or entry into exclusive celebratory events. Host Competitions and Contests.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." – Sophia Goldberg, Founder and CEO, Ansa The big lesson I learned is that I've had to continue to adapt my pricing, because people are still watching their spending.
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient. Seated acquired digital event booking platform VenueBook. Seated Acquires VenueBook.
Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment. ” Update your Online Presence. ” Update your Online Presence. Engaging with Diners on Social Media During COVID-19.
Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.
In 2024, restaurants across the country saw an average five percent increase in transactions and an average eight percent increase in profits with only four percent caused by price hikes. This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards.
Compare different policies and choose one that offers good coverage at a reasonable price. Customers sit down, order from a menu, and are served by waitstaff. This type of restaurant can charge higher prices for their meals because of the full dining experience and quality service. Utilities are another fixed cost to monitor.
Focused on the retail, services and restaurant industries, the SpotOn ecosystem offers powerful technology to small- and medium-sized businesses (SMBs) at a price they can afford. online recipes. “Our technology connects the dots between billions of food data points across restaurant menus, online recipes and social media.
In Taiwan and South Korea, where restaurant dining rooms remained open during the pandemic, frequent users actually reported ordering more takeout and delivery. Providing fast and convenient food options is the name of the game, with casual, fast-casual and fast-food concepts making up 74 percent of third-party delivery orders in this study.
District of Columbia Attorney General Karl Racine is suing Grubhub for deceptive business practices, saying its food delivery app covertly inflates prices for diners who order through it. The newly filed lawsuit argues that Grubhub’s promises of “free” onlineorders — and “unlimited free delivery” for Grubhub Plus — are misleading.
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