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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Whether you’re a mom-and-pop diner or a fancy spot downtown, a good loyaltyprogram keeps things fresh, and those repeat visits rolling in.
This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Local Events for Social Impact Hosting local giveback events is a powerful way to attract Gen Z diners who prioritize social responsibility and community engagement.
Don’t worry, if you are searching for the best way to attract and retain more and more customers, then you must try implementing a loyaltyprogram. With proper loyaltyprogram management, you will be able to improve your sales as well as customer engagement. Key Benefits of Loyalty Reward Programs.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business.
Partner with a Community Program and Give Back One of our most impactful strategies is partnering with GiftAMeal, a community engagement platform that fosters social good. Host Community Events Community events are a powerful way to draw in locals, create buzz, and build long-term relationships.
For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.
Digital loyaltyprograms surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyaltyprogram today is table stakes. Loyalty Lessons Learned.
More than eight in ten restaurant operators expect 2025 sales to meet or exceed 2024 levels, but rising competition will require differentiation through experience, service, and innovation, according to The National Restaurant Association’s 2025 State of the Restaurant Industry report. Consumers have pent-up demand for restaurant meals.
The 5 Must-Have Restaurant Customer Retention Strategies for 2025 These are the absolute must-have retention strategies every restaurant operator should use if they want to grow their customer base this year. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. After a challenging 2024, it’s promising to see restaurant operators looking ahead to 2025 with optimism.
For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention. Data-backed loyaltyprograms, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025.
Beyond just a single event, team-building activities can be built in, occurring monthly or quarterly to continually remind them that their efforts don't go unnoticed. Rewards Program for Consistent Effort A defined program goes a long way in keeping employees motivated through the ups and downs of a demanding season.
Whether youre an independent operator or part of a small chain, visibility is everything. Whether its a loyaltyprogram, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.
Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty. Promotion and LoyaltyPrograms. One of the benefits of operating a single-location restaurant is that you do not have to comply with rules and regulations of larger chain franchises.
Yet even then, operators were innovating—often quietly and creatively. Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. The pandemic redefined how restaurants operate.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyaltyprograms and third-party delivery services. Consider the alarming pattern over the past three years.
The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement. Functional Design Elements While aesthetic considerations remain important, functional design elements directly impact operational efficiency.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. And the digitization of operations over the past few years means that the industry is getting better at capturing that data. Data, Data, Data.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
Independent restaurants are at a pivotal moment, as the industry confronts multiple challenges including inflation, cost volatility, and extreme weather and adapts to an increasingly complex operating environment, according to the findings of the The James Beard Foundation® (JBF) 2025 Independent Restaurant Industry Report.
Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. If youve got a big outdoor patio, maybe a summer evening special event is the best move. Now, lets dive into the 17 best restaurant promotion ideas to increase your customer loyalty and reduce the slow times at your restaurant.
At a time when the competition for the guest dollar and loyalty is fierce, it's a challenge to stand out. How can a brand develop a loyaltyprogram that is relevant for a variety of guests? What are the best practices for building a new loyaltyprogram?
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Attract and Retain Guests with a LoyaltyProgram. But don’t stop there. Do More with Less with Technology.
Offering the right type of discount will help operators win more loyal customers. Finding the “right” kind of discounts to offer is important for small businesses and operators interested in making the most of the delivery partnerships while ensuring their own bottom line doesn’t get squeezed. Loyalty Rewards.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers.
This includes hours of operation (including holiday updates), your website link, phone number, and menu. Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier. Why rewards programs work. Upload high-quality photos.
For most operators, sending once or twice a month is a good starting point. Weekly can work tooespecially if you have frequent special offers, rotating menu items, or upcoming events you want to promote. Whenever possible, tie these updates to specific promotions or upcoming special events to keep them timely and relevant.
A clean, mobile-friendly site with a fast checkout experience makes it easy for existing customers to order whenever they like and gives new customers confidence that your operation is legit. Reward Repeat Customers for their Loyalty A well-designed loyaltyprogram turns loyal customers into your most reliable source of repeat business.
Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.
Company information is any data generated by your company during your regular operations. LoyaltyPrograms. When registering for a loyalty, your customers give you some of their information to qualify. Loyaltyprograms also allow you to collect behavioral data. Company Information. Your cost of goods sold.
Whether you own or operate a bar, restaurant, hotel, resort, casino, or sports venue, your ability to control costs and deliver a satisfying CX depends on many factors. For consumer-facing services and experience providers, the lack of a cohesive, thoughtful payments strategy can exacerbate their CX challenges and operating costs.
However, restaurant operators are now encountering a new set of challenges. At least 95 percent of operators said their restaurant experienced supply delays or shortages of key food or beverage items in recent months, according to a September survey of 4,000 restaurant operators. Create a Customer LoyaltyProgram.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? How do you suggest they best balance operational and guest needs?
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Use it to share updates, special events, or new menu items. When done right, it helps keep your restaurant at the top of customers' minds, encourages repeat visits, and promotes special events or menu items.
Create a loyaltyprogram that rewards customers for repeat visits during the Super Bowl. Thiscan be done by offering discounts or special promotions to customers who have visited the restaurant multiple times during the event. This can help increase sales and also encourage repeat business.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Drive repeat business through loyaltyprograms, email campaigns, and promotions. Local Events Increases brand visibility within the community and attracts new customers.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars.
Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. During peak seasons, considering outsourcing certain services becomes a practical solution to ensure seamless operations. Read the first part, here.
Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyaltyprograms, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyaltyprograms can additionally encourage repeat business and build loyalty.
From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Digitize your loyaltyprogram instead of relying on traditional plastic loyalty cards. Dunkin Donuts, for example, uses QR codes as part of its digital loyaltyprogram.
Boosts Repeat Business: Special promotions, loyalty rewards, and exclusive deals encourage guests to return. Many operators dont realize the gold mine of an opportunity theyre sitting on because they view email marketing as old school, going all the way back to the 1990s. Here are the most effective email types for restaurants.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
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