7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

NOVEMBER 19, 2021

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Create a Customer Loyalty Program. Host Fun Events. Solicit Feedback. Don’t Forget the Basics.

Marketing 189

Marketing Loyalty Program Social Media Food Supply 189

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 78

Loyalty Program Marketing Email Marketing SEO 78

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. Spotlight Your Star Dishes Your star dishes are the menu items that have earned a special place in your customers’ hearts (and stomachs).

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JULY 12, 2022

The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. While having a special menu for Restaurant Week is important, so is keeping your bottom line in check. Be In Charge of Your Own Marketing.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Influencer Marketing. Email Marketing. Social Media.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 189

Loyalty Program Mobile Ordering Social Media Customer Experience 189

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JANUARY 31, 2023

5 Use social media and email marketing to promote Super Bowl specials and gift card promotions to attract customers. Create a loyalty program that rewards customers for repeat visits during the Super Bowl. Between social media, loyalty programs, apps and email/text, restaurants have a built-in database of loyal customers.

Loyalty Program 184

Loyalty Program Social Media Email Marketing Online Ordering 184

Modern Restaurant Management

MARCH 26, 2024

Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty.

Technology 117

Technology Loyalty Program Mobile Ordering Online Ordering 117

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Here are some ways to use email marketing effectively.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 188

Loyalty Program Merchandise Mobile Ordering Fast Casual 188

Goliath Consulting

OCTOBER 4, 2023

An insight into upcoming holidays and marketing strategies every restaurant owner needs to embrace. In this blog, we’ll share some holiday marketing ideas and tips to ensure your restaurant remains the go-to spot for festive celebrations. Highlight these specials with enticing descriptions and images.

Marketing 78

Marketing Loyalty Program Seasonal Menu Events 78

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. To help you make the most of the festive season, here we are sharing easy yet unique Raksha Bandhan marketing ideas for restaurants – 1. Or any special occasion.

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

ChowNow

JANUARY 27, 2021

If your restaurant isn’t using email marketing, now is the ideal time to start. Restaurant email marketing is one of the most cost-effective ideas to stay top of mind, engage with your customers, and increase sales. . To make it easy, we’ve rounded up 10 ideas to fuel your restaurant’s email marketing. Profile a special dish.

Email Marketing 148

Email Marketing Marketing Online Ordering Front of House 148

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. Top 100 Places to Eat in the U.S.

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2024 Loyalty Program Food Order 2030 196

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. A restaurant promotion can be any special offer to guests at a restaurant. For a family restaurant, it could be a kid-friendly event happening in the parking lot. Quick links What are restaurant promotions?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

Squirrel Systems

MAY 3, 2024

This could include recommending premium sides, promoting special dishes, or suggesting wine pairings. Implement Effective Marketing Strategies Smart marketing can attract more guests and increase the frequency of visits.

Pricing 97

Pricing Loyalty Program Waste Social Media 97

Bingage

NOVEMBER 11, 2022

Promoting our products and brands in WhatsApp is said to be WhatsApp marketing. There is a huge chance to increase engagements by whatsapp marketing. Key Benefits of WhatsApp Marketing. Better customer engagement: Customer engagement is highly important for any kind of business marketing ans so whatsapp is the best tool.

Marketing 98

Marketing Coupons Point of Sale Advertising 98

Future Food

SEPTEMBER 6, 2023

Amplifying Experiences through Events Shopping centres are tapping into the power of events to create memorable experiences that keep visitors coming back. From themed art installations to live music concerts, these events provide an immersive and social experience that encourages repeat attendance.

Hospitality 78

Hospitality Loyalty Program Retail Food 78

Future Food

SEPTEMBER 4, 2023

Amplifying Experiences through Events Shopping centres are tapping into the power of events to create memorable experiences that keep visitors coming back. From themed art installations to live music concerts, these events provide an immersive and social experience that encourages repeat attendance.

Hospitality 78

Hospitality Loyalty Program Fast Casual Food 78

MBB Hospitality

JANUARY 30, 2024

These deals play a pivotal role in drawing new customers and securing the loyalty of regulars. A well-crafted restaurant promotion can turn a casual visitor into a steadfast patron, making it an essential tool in the restaurant’s marketing arsenal. They’re supposed to be a siren call to food lovers.

Loyalty Program 52

Loyalty Program Social Media Customer Experience Events 52

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week.

Loyalty Program 203

Loyalty Program Social Media Point of Sale Customer Experience 203

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Adapting to consumer preferences and market trends is key to their success. These establishments strive for a delicate margin of 6 to 9 percent by focusing on high volume sales and efficient practices.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Bingage

JULY 21, 2022

Your staff should know what special dishes are being offered and when they’ll be served (or else they might not show up) so that employees can plan accordingly. To help you make the most of the festive season, here we are sharing easy yet unique Rakshabandhan marketing ideas for restaurant – 1. Or any special occasion.

Marketing 52

Marketing Loyalty Program Social Media Seasonal Menu 52