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Loyaltyprograms are the secret sauce for keeping customers hooked, whether you're a cozy corner café or a massive restaurant chain. Restaurants are going digital, with innovations like contactless ordering, reservation apps, and personalized marketing driven by data. But it’s not just about convenience.
Digital loyaltyprograms surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyaltyprogram today is table stakes. Loyalty Lessons Learned.
First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyaltyprograms that keep customers coming back. Restaurants should tap into AI for marketing in a few key ways.
Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Orderingfood online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Rising labor and food costs, along with the ongoing struggle to recruit and retain employees, remain among the top concerns for both fullservice and limited-service operators. "The Loyaltyprograms and promotions drive traffic – 70 percent of operators say loyaltyprograms increased customer visits in 2024.
Over the last two decades, I’ve worked alongside operators in just about every hospitality setting—independent cafés, high-end dining rooms, food halls, and regional chains. We saw widespread adoption of mobile payments, digital ordering, and contactless dining almost overnight. Operators had to shift—fast.
Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order. Think about it: your regulars already know what you offer, love your food, and trust your service. All you have to do is keep them happy. And when you do?
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youve got a big outdoor patio, maybe a summer evening special event is the best move.
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should? The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Upload high-quality photos.
The event celebrates another year of connecting hungry guests with discounted meals at restaurants all over the country, and 2022 is shaping up to be a different experience than in years past. Restaurants continue to face labor and supply chain issues, plus rising food costs. Offer Easy Online Ordering.
Nowadays, running a successful restaurant takes more than great food and good service. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Make sure to add high-quality photos of your food, interior, and staff. It's an active marketing tool.
Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-orderfood, value offerings, loyaltyprograms.
The food and grocery delivery space is booming – and it shows no signs of slowing down. Even as the pandemic shifts into endemic territory and people don’t fear being in public as much, there are certain conveniences we have all learned to love, including having food delivered. Loyalty Rewards.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Online ordering and delivery apps. Here is an example of a restaurants branded app.
Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Even if your food is incredible, youre not operating in a vacuum.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Drive traffic to your restaurant’s social media page by adding QR codes to posters, food packaging, receipts and table tents. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Up the personalization ante by providing QR code ordering.
Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
With the Super Bowl and March Madness coming up, restaurant owners should be preparing now in order to capitalize on the influx of online orders. Offer gift card promotions to customers who purchase a certain amount of food or drink duringthe Super Bowl. This can help increase sales and also encourage repeat business.
Meanwhile, a fine-dining steakhouse targeting business professionals will prioritize a refined menu, premium pricing, and marketing efforts that focus on corporate events and high-end experiences. Climate & Seasonality: Does the weather impact what people order or when they dine out?
Offering discounts to incentivize customers to enroll and engage with loyaltyprograms has been a common practice in the restaurant industry for years. But rapidly rising labor and food costs over recent months has heightened pressure on already tight restaurant margins.
Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Enhancing the In-Person Experience.
Drive repeat business through loyaltyprograms, email campaigns, and promotions. Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Do you want to drive more online orders? Is brand awareness your main focus?
Investing in mobile solutions for ordering and payment also reduces wait times, enhances customer satisfaction by allowing customers to order and pay via smartphones, and even supports group payments. When was the last time you placed an order in a restaurant app for curbside pick-up? How should they be turning to AI?
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.
A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.
Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process. Among mobile gamers, more than a third (35 percent) of them eat fast food at least once a week, and nearly a quarter (22 percent) eat it more frequently.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news of dramatic Valentine's Day shift, best food scenes, and the evolution of c-store foodservice. Food-away-from-home spending is likely to see modest growth as softer consumer spending patterns prevail. ” A Year of Challenges U.S.
Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online foodordering systems. The benefits of online foodordering system go beyond convenience. No more waiting on hold or repeating your order multiple times.
For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. Imagine you own a café, and you’ve just run a campaign to boost your online ordering. One way to boost customer retention is by offering loyaltyprograms.
Thoughtful wording, typography, and design on the menu can impact how guests perceive value and can build excitement before anyone even tastes their food. Winning restaurant brands today aren’t just selling food; they’re selling a feeling, a community, and a cultural moment. Nuance also extends to the service.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.
Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.
Have you noticed how food delivery apps are becoming essential in attracting and retaining diners? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. The global online food delivery market size was valued at USD 221.65 from 2023 to 2030.
The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing.
In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Pizza Ordering Predictions HungerRush released the results of a national dining survey on 2024 pizza ordering predictions for The Big Game (February 11) and National Pizza Day (February 9).
If you’re like me, chances are you’ve probably orderedfood online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences. Nothing is fraud proof.
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. PopID accounts also tie to loyaltyprograms for automatic credit with every purchase. In addition to allowing a safer, hands-free payment method, the system has been shown to make the ordering process quicker and more efficient.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." Self-ordering kiosks, QR codes, mobile apps and loyalty reward cards have created more personalized experiences, which increase the likelihood customers will return.
Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.
The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. Most impactful of all the events has, of course, been COVID-19. How can that be achieved? Display Empathy.
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