ChowNow

JULY 25, 2025

You’d never run your kitchen without knowing your food costs, so why would anyone run their marketing campaigns without knowing the return on investment? Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. Here’s why it matters.

Marketing

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. You can gather emails, send personalized promotions, and build loyalty programs to encourage repeat business.

Online Ordering

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing

ChowNow

JULY 18, 2025

Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. This can include: Social media ads (Facebook, Instagram, TikTok, etc.)

Email Marketing

ChowNow

MARCH 14, 2025

Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it. Use email marketing to re-engage past customers.

Ordering

ChowNow

APRIL 25, 2025

Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. For example, if one of your core values is sustainability, that should show up in your sourcing, packaging, and messaging. Words matter.

Mobile Ordering

Modern Restaurant Management

MARCH 11, 2025

The Double-Edged Sword of Social Media Social media has reshaped how restaurants connect with guests, offering instant access to specials, menu highlights, and community events. Instead of playing phone and email tag, implement text-to-apply QR codes or text codes in job ads. The biggest shift?

Front of House

Restaurant Business

JULY 28, 2025

Since then, the company said that it has generated 18 straight quarters of same-store sales growth, expanded into new markets, developed new products and launched a marketing cooperative with its franchisees. Other brands are winning with new, more sustainable business models. Trending Operations Washington, D.C.

Leadership

Modern Restaurant Management

JUNE 27, 2025

. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing

The Restaurant Group

MAY 25, 2025

What is Online Reputation Management for Restaurants Simple definition of restaurant reputation Online reputation management for restaurants means actively shaping how people see your restaurant on review sites, social media, and online searches. Sending a follow-up email after visits is another easy way to collect customer feedback.

Social Media

MBB Hospitality

DECEMBER 22, 2024

According to a report by Statista , the online food delivery market in the U.S. Some key trends include: Third-Party Delivery Platforms Companies like DoorDash, Uber Eats, and Grubhub dominate the market, offering restaurants access to a broad customer base. However, reliance on these platforms comes with high commission fees.

Online Ordering

Lavu

JUNE 6, 2025

Reducing restaurant expenses is critical for improving profitability and sustainability. Taking proactive steps to minimize waste can save money and make the food industry more sustainable and responsible. Going to local events helps the restaurant connect with the community and gives them things to post about on social media.

Loyalty Program

Squirrel Systems

MAY 1, 2025

Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Exclusive early access to new menu items via email or push notifications. Utilizing social media and email marketing to promote limited-time merchandise drops.

Loyalty Program

SpotOn

APRIL 24, 2025

“At SpotOn, we believe in technology that works the way restaurants work—but also in backing it with something bigger: people who care,” said Kevin Bryla, Chief Marketing Officer at SpotOn.   ### Media Contact: Megan Palmer mpalmer@spoton.com 410-262-7349 For more information, visit www.spoton.com. 

2025

Restaurant Business

JULY 25, 2025

market Subway names Jonathan Fitzpatrick CEO The late chef Michael Chiarello's estate files lawsuit to prevent alleged hostile takeover of assets by investors Leadership BJ’s Restaurants, Shake Shack, Bonchon and more make executive moves Executive Summary: Here are the latest leadership changes in the restaurant industry.

Leadership

Modern Restaurant Management

MARCH 11, 2025

These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." I’m happy to say it’s come back, with people holding big business and social events again. The pandemic changed how businesses market, no doubt about it.

Loyalty Program

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Do any of your dishes incorporate sustainability efforts?

Menu

Robert Ancill Restaurant Consulting

JULY 14, 2025

June 25, 2025 Robots and AI in the Restaurant Industry June 5, 2025 Maximize Restaurant Profits with Menu Engineering February 24, 2025 Dive into 2025’s trend report to uncover the next big shifts in the food and restaurant sectors.

2025

ChowNow

JUNE 20, 2025

Marketing shouldn’t feel like throwing money onto a bonfire and hoping someone sees the smoke. Most restaurant marketing ideas sound good in theory, but fall flat in the day-to-day of running a busy restaurant. It means a clear identity that shows up everywhere, like your menu, your website, your social feed, and even the bathrooms.

Marketing

Modern Restaurant Management

MARCH 4, 2025

SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. For a copy of the survey results, email info@researchoncommand.com.

Delivery

Modern Restaurant Management

NOVEMBER 27, 2024

Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent). There were 11 percent more transactions on Thanksgiving Eve than on the average Wednesday in 2023.

2025

Web Diner

AUGUST 1, 2025

Yet one area that consistently gets pushed to the back burner is marketing, often with the assumption that it can be handled internally or tackled during slower periods. The question isn’t whether you need marketing support, but whether you can afford to keep doing it yourself. Social media algorithms change constantly.

Marketing

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Use social media, blogs, and visually attractive pictures to fascinate diners and increase anticipation.

Loyalty Program

Modern Restaurant Management

OCTOBER 9, 2020

Brick-and-mortar businesses have thus had to adapt their marketing strategies in order to survive in the long run. So what are some of the best things you can do to sustain your business during the pandemic? Take advantage of online channels like email and social media posts to effectively get your message out during this timeframe.

Online Ordering

Culinary Cues

NOVEMBER 20, 2020

It seems that every time I check my email or flip through postings in social media – there is another restaurant, food business, or culinary school preparing to close their doors. Restaurants will need to respond, and they will. [] Profitability and Challenges with the Labor Market Will Eventually Find Common Ground.

Social Media

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

2021

Modern Restaurant Management

FEBRUARY 27, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.

2020

7 Shifts

JUNE 20, 2022

Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. Testing a proven restaurant concept or idea in a new market. When it comes to [restaurants] that don't have a physical presence, branding and marketing is absolutely essential. “If Developing a new brand or concept.

Front of House

Modern Restaurant Management

MAY 24, 2024

Today, customers find restaurant brands through influencers, social media, review sites, and multiple channels. Brands like McDonald's, Pizza Hut, Domino's, Starbucks, and others invest and implement customer retention strategies to hold the market share. This stresses the need for customer retention programs.

Loyalty Program

7 Shifts

FEBRUARY 10, 2023

And we transformed it into a media company during a global pandemic in 2020. We became a global media company. Mine happened when I realized social media wasn’t about meeting new people — it was about communicating in a brand new way. It’s an essential tool for our restaurant and media company. Before my “Oh S**t!”

Social Media

Modern Restaurant Management

APRIL 14, 2020

Since the COVID-19 crisis began, the Association has coordinated more than 400,000 emails to Congress from restaurants, employees, consumers and industry supporters—all speaking out about the need for swift and strong federal relief and recovery programs. "Cox Media has been very supportive to us during this difficult time. . "In

Online Ordering

Modern Restaurant Management

JANUARY 8, 2024

– Jaime Bettencourt, SVP of Revenue Growth & Brand Strategy, Mood Media Over the coming years, we can expect technology to play an increasingly pivotal role in the restaurant industry. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

2024

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Despite that sales are still down?

2020

Modern Restaurant Management

SEPTEMBER 23, 2020

These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. social interactions, and 1.2M

Serving

Modern Restaurant Management

JULY 30, 2021

The model recognizes the importance of in-person interactions, while continuing to practice social distancing guidelines. Clean Juice will also feature Tebow in social media, web, point-of-purchase materials product development, and more. with restaurant concepts in more than ten countries.

Franchising